Shopify Hide Prices: A Complete Guide!

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shopify hide prices

Last Updated: April 2024

Shopify hide prices isn’t just a trend—it’s a savvy strategy for your online store.

The majority, 68.4%, of United States (US) Shopify stores are employing price-hiding apps in their online stores.

Concealing prices on your Shopify platform isn’t merely about mystery; it’s a powerful way to pique curiosity and drive engagement.

Unravel the complete guide to mastering this tactic, inviting customers to explore your products and fostering a sense of exclusivity that leads to increased conversions.

Dive in and discover the hidden potential in hiding prices on your Shopify store!

Why Should You Hide Shopify Prices?

#1 Enhancing Customer Engagement

When you hide Shopify prices, you transform browsing into an interactive experience. By concealing prices, you prompt potential buyers to engage directly with your products or your team. This engagement can lead to meaningful conversations, personalized solutions, and ultimately, increased sales.

#2 Exclusivity Breeds Curiosity

Hiding prices can create an aura of exclusivity around your products. When visitors can’t immediately see prices, it sparks their curiosity. This curiosity often leads them to inquire further or take actions like signing up for newsletters or creating accounts, all of which enable you to nurture leads and build relationships.

#3 Tailoring Prices for Personalized Service

Personalization is key in today’s market. When you hide prices, it opens the door for tailored pricing options. By understanding your customer’s needs, preferences, and purchase history, you can offer personalized quotes or discounts, fostering a deeper connection and increasing the chances of conversion.

#4 Eliminating Price Competition

Transparent pricing invites direct comparisons. When you hide prices, you remove the element of direct price-based competition. Instead, you shift the focus towards the value, quality, and uniqueness of your products or services.

#5 Amplifying the Shopping Experience

Hiding prices can be part of an overall strategy to enhance the shopping experience. By guiding visitors through a discovery journey rather than a straightforward price check, you create an immersive and memorable experience, encouraging them to explore your offerings thoroughly.

#6 Conclusion: A Strategic Advantage

In essence, hiding Shopify prices isn’t merely about secrecy—it’s a strategic advantage. It enables you to foster engagement, curiosity, and personalization while strategically reshaping the shopping experience to align with your brand’s ethos and customer preferences.

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11 Easy Steps to Shopify Hide Prices

Here, you’ll learn the process of hiding product prices on your Shopify store step-by-step with illustrations.

Step 1: Settings

Log in to your Shopify account first. Then, look out for the ‘Setting’ button on the left-hand side of the window and select it.

Step 2: General Settings

Hit on the ‘General’ field that shows up on the Settings window.

shopify hide prices

Step 3: Change Formatting

To proceed, simply scroll down to the bottom of the page to locate the Store currency. Once there, click on “Change formatting,” situated next to the Store currency.

step 3 - shopify hide prices

Step 4: Currency Formatting

Clicking the “Change formatting” button unlocks a menu of options, where you can customize your text to perfection. Your next step involves modifying the HTML in both the “HTML with currency” and “HTML without currency” text boxes. For instance, if your store operates with USD as the currency:

In the “HTML with currency” box, input:

<span class=hidden>$ USD</span>

In the “HTML without currency” box, input:

<span class=hidden>$</span>

Refer to the image below for a visual representation of how these formats should appear once you’ve completed this step.

shopify hide prices

Step 5: Save

Once you’ve adjusted the currency formatting, remember to click on the Save button to apply the changes.

step 5 - shopify hide prices

Step 6: Themes

Return to the admin page, locate the Online Store option, and click on it. Upon selecting this, you’ll be directed straight to the Themes section automatically.

shopify hide prices

Step 7: Edit Code

Hover over the Action button, triggering a drop-down list to appear. To continue, please click “Edit code” in the following section.

step 7 - shopify hide prices

Step 8: Asset

Within the Themes section, scroll down to locate the file labeled “Asset“. Once you’ve spotted it, proceed to click on it immediately.

Step 9: Locate theme.scss.liquid file

Upon selecting Asset, proceed to click on “theme.scss.liquid” to open this file. If this file isn’t immediately visible, try searching for one of the following alternatives: style.scss.liquid, styles.scss.liquid, or timber.scss.liquid.

step 9 - shopify hide prices

Step 10: Add the Code

Navigate to the file’s bottom, then insert the following code:

.hidden {

  display: none;


shopify hide prices

Step 11: Final Save

To finalize your progress, please click “Save“.

step 11 - shopify hide prices

Henceforth, the product prices will remain concealed from customers’ view. Prices will only become visible again when you choose to reveal them.

Recommend read: 8 Best Hide Price Apps for Shopify in 2023!

There! You now have the easy step-by-step guide to hide the price on your Shopify store and generate curiosity in your customers influencing direct engagement with you.

Thus, you have successfully pulled in an order. But do you have any tool to efficiently manage the rest of the order management process?

Fret not!

The solution you’ve been searching for awaits in the next section.

[Back to top] – Helpdesk for Order Management and Returns Management – the nifty helpdesk software that transforms your support scenarios into self-service options, making life easier for both you and your customers.

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With Saufter, providing top-notch support just got a whole lot simpler for you and more satisfying for your customers.

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    • Seamless Integration – Effortless integration with third-party tools like shipping and inventory systems for an optimized e-commerce setup.

Also, read Best 6 Shopify Price Alerts Apps For Your Store

Final Words on Shopify Hide Prices Guide

In conclusion, you’ve delved into the advantages of concealing prices on Shopify, unlocking the potential for enhanced customer engagement, exclusivity, and personalized service. With a comprehensive walkthrough encompassing 11 detailed steps, including visual aids, you’re now equipped to implement price hiding seamlessly.

As you venture forward to refine your Shopify strategy, consider leveraging, an exceptional helpdesk software. Saufter simplifies e-commerce workflows, offering seamless returns management, self-service options, and effortless multi-channel support. Elevate your customer experience with Saufter—a game-changer in providing efficient, customer-centric support for your Shopify store.

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