Last Updated: April 2024
Welcome to the in-depth comparison of two popular email marketing platforms: MailerLite vs. Constant Contact. If you’re seeking the ideal email marketing solution for your business, this comprehensive review will help you make an informed choice.
We’ll delve into their features, pricing, and performance, ensuring you have the insights you need to determine which tool suits your business needs best.
MailerLite vs. Constant Contact Quick Comparison
| Feature | MailerLite | Constant Contact |
| Ease of use | Intuitive interface | User-friendly |
| Email templates | Modern, customizable | Broad collection |
| Free plan | Available | Not available |
| Automation | Robust | Advanced |
| Support | Email and chat | Phone, email and chat |
Also, read Constant Contact Competitors: 8 Alternatives You Need To Know!
MailerLite vs. Constant Contact Detailed Features Overview
1. Email templates (Rating: ⭐4.4/5, 15 reviews)
MailerLite
MailerLite offers contemporary and adaptable email templates. Users can easily personalize these templates to match their brand and design preferences.
Constant Contact
Constant Contact boasts a wide assortment of email templates catering to various industries. These templates are professionally designed and cover a wide range of themes.
Winner: Constant Contact
User reviews
“The drag-and-drop editor allows for effortless email design, while the variety of pre-designed templates gives you a head start in crafting professional-looking emails.” ⭐ 5/5 Jad M.
“I like the ability to customize the email and the number of templates I could start from.” ⭐ 5/5 Phil M.
2. Automation (Rating: ⭐4.5/5, 13 reviews)
MailerLite
Extends strong automation capabilities, containing autoresponders, workflows, and conditional content. It allows for personalized email journeys, but some advanced elements are limited to the free plan.
Constant Contact
Provides progressive automation facets, comprising autoresponders, event-triggered emails, and audience segmentation. It gives more advanced automation options and better scalability, but it comes at a higher price point.
Winner: Constant Contact
User reviews
“MailerLite provides strong automation functions which help streamline and optimize email marketing workflows.” ⭐ 4.5/5 VIKRAM S.
“I love the automation of our eblasts and also creating them is nice.” ⭐ 4/5 Kristen F.
3. Deliverability (Rating: ⭐4.6/5, 14 reviews)
MailerLite
MailerLite places a strong emphasis on email deliverability, with features like list cleaning, segmentation, and personalized content to improve inbox placement. Presents a high deliverability rate and supplies tools to help consumers maintain healthy email lists.
Constant Contact
Focuses on deliverability, offering tools for list management, spam checking, and bounce handling. Constant Contact bestows strong email deliverability, but consumers need to ensure list hygiene and engagement to maintain high inbox placement.
Winner: MailerLite
User reviews
“I believe that MailerLite is solving the problem of deliverability.” ⭐ 5/5 Natasa V.
“Constant Contact has amazing deliverability rates.” ⭐ 5/5 Benjamin T.
4. Landing page (Rating: ⭐4.8/5, 13 reviews)
MailerLite
Supplies a landing page builder with customizable templates, making it easy to create visually appealing and effective landing pages.
Constant Contact
Constant Contact also furnishes a landing page builder with templates, allowing you to design landing pages to complement their email campaigns. While it provides these specifications, the main focus is on email marketing, and landing page capabilities may not be as extensive.
Winner: MailerLite
User reviews
“It is helping me build and nurture prospective clients through the landing page (with free templates) for the freebie.” ⭐ 4.5/5 Elaine L.
“Anything from email broadcasts to landing pages that lead to sales pages, Constant Contact gets you started quickly.” ⭐ 5/5 Gabriel M.
5. A/B testing (Rating: ⭐4.8/5, 9 reviews)
MailerLite
MailerLite renders A/B testing for subject lines, email content, and delivery times in its premium plans. Equips easy-to-use A/B testing options, enabling customers to easily fine-tune their email campaigns.
Constant Contact
Bestows A/B testing on subject lines, email content, and other elements in its premium plans.
Winner: MailerLite
User reviews
“Being able to automate my welcome sequence and set up a/b testing etc.” ⭐ 5/5 Verified User in Design
“Love the A/B testing options.” ⭐ 4/5 Emilie B.
6. Integration (Rating: ⭐4.5/5, 14 reviews)
MailerLite
MailerLite offers a wide array of integrations, including e-commerce, CRM, and third-party tools. Clients can connect their email marketing to various business systems.
Constant Contact
Moreover Constant Contact extends a variety of integrations, including e-commerce and CRM platforms. Serves clients with options to connect their email marketing efforts with other tools.
Winner: MailerLite
User reviews
“I like that it is simple, that automatizations are free, and has integration for Woocommerce.” ⭐ 5/5 Pilar R.
“Interface and integration with Canva, A/B Testing, Resend to unopened, good customer service.” ⭐ 5/5 Steven T.
7. Customer support (Rating: ⭐4.3/5, 13 reviews)
MailerLite
MailerLite’s primary support channels are email and chat, with availability during regular business hours. However, it’s worth noting that their support coverage through phone assistance may not be as comprehensive.
Constant Contact
Constant Contact goes the extra mile by dispensing you with various support avenues, enclosing phone, email, and chat, to cater to diverse assistance needs. Furthermore, they arm utilizers with webinars, guides, and a knowledge base, fostering a wide-ranging support ecosystem.
Winner: Constant Contact
User reviews
“Mailerlite provided the best customer support professional I have met in a long time.” ⭐ 5/5 Melanie N.
“Customer support to reset my CNAME records was helpful.” ⭐ 5/5 Robert B.
8. Pricing (Rating: ⭐4.8/5, 16 reviews)
MailerLite
You have the flexibility to opt for one of four plans with MailerLite: Free, Growing Business, Advanced, and Enterprise. Pricing varies based on the number of subscribers, and MailerLite grants a complimentary 30-day trial.
- Free
Cost: $0/month
Features: 1,000 subscribers, 12,000 monthly emails, 1 user, 24/7 Email & Chat Support for the first 30 days, 10 landing pages, sign-up forms & pop-ups and more.
- Growing Business
Cost: $9/month or $108 billed yearly
Features: 3 users, unlimited monthly emails, 24/7 email support, unlimited templates, create dynamic emails and extra capabilities accompanied by the free perks
- Advanced
Cost: $18/month or $216 annual billing
Features: Encompasses growing business facets with unlimited monthly emails, unlimited users, 24/7 Live chat & email support Multiple triggers in automations, preference center and AI writing assistant.
- Enterprise
Cost: Customized.
Features: Entails advanced specifications along with a dedicated success manager, IP & deliverability consultation, onboarding consultation and training.
Constant Contact
The pricing structure for Constant Contact is influenced by the number of contacts you maintain. Choose from three available plans: Lite, Standard, and Premium.
- Lite
Cost: $11.90/month
Features: 1 user, Monthly email sends: 10x your number of contacts, phone & chat support, drag & drop email templates and reporting (basic).
- Standard
Cost: $34.70 per month
Features: 3 users, send emails twelve times the number of your contacts, scheduled email sends, contact segmentation, social media ads together with Lite traits.
- Premium
Cost: $79.30 per month
Features: Unlimited users, email limit is 24 times the number of contacts, Facebook retargeting ads, Google ads manager, SEO recommendations supported by standard attributes.
Winner: MailerLite
User reviews
“Their pricing is very affordable.” ⭐ 5/5 Donald K.
“The affordable pricing for non-profits.” ⭐ 5/5 Amber H.
Now that we’ve discussed email marketing in depth, let’s shift our focus to how Saufter makes handling support tickets effortless with its ‘get a single view of all support tickets’ aspect.
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Key features
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- Time and Resource Savings: Patrons can save time and resources by eliminating the need to navigate multiple interfaces to manage support tickets.
Conclusion
In conclusion, when choosing between MailerLite vs. Constant Contact, the decision hinges on your specific business needs and preferences.
MailerLite excels in affordability and simplicity, making it ideal for small to mid-sized businesses on a budget. Constant Contact presents holistic features and robust support, establishing it as a strong pick for large enterprises seeking extensive support and resources.
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