Constant Contact Vs. Mailchimp: Which Tool Is Better For Your Business?

Table of Contents

Last Updated: April 2024

In the world of email marketing, choosing between Constant Contact vs. Mailchimp is a crucial decision for businesses. Both platforms offer unique features, and in this comparison, we’ll delve into their strengths to help you determine which tool aligns best with your business needs.

Constant Contact vs. Mailchimp Quick Comparison

FeatureConstant ContactMailchimp
Email templateExtensive template libraryCustomizable 
AutomationRobust automationAutomation workflows
List managementList segmentationAdvanced
SupportPhone and email supportEmail and chat support
Ease of useBeginner friendlyUser friendly interface

Read: How To Create A New Audience In Mailchimp, Step By Step Guide

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Constant Contact vs. Mailchimp Detailed Features Overview

1. Email Templates (Constant Contact Rating: 4.4/5, 16 reviews; Mailchimp Rating: 4.5/5, 16 reviews)

Constant Contact

Offers an extensive library of visually appealing and industry-specific email templates, simplifying the design process for users seeking ready-made solutions. Its drag-and-drop editor is user-friendly, catering to beginners.

Mailchimp

Provides customizable templates with a user-friendly editor and even allows users to create templates from scratch, offering greater flexibility.

Winners: Both

User reviews

“We create our own email templates and it is easy for us to copy existing /emails and repurpose them to maintain consistency in delivery points.” Carolee-Ann C.

“It provides you with the best templates and filter options so that you achieve good results.” Naeem B.

2. Automation (Constant Contact Rating: 4.5/5, 15 reviews; Mailchimp Rating: 3.9/5, 18 reviews)

Constant Contact

Supplies robust automation capabilities, including autoresponders, triggered emails, and behavioral automation. Constant Contact is suitable for creating targeted campaigns based on subscriber actions and preferences.

Mailchimp

Presents advanced automation workflows, enabling complex email sequences based on user behavior, tags, and events. It is a powerful tool for highly personalized marketing automation.

Winners: Both

User reviews

“Constant Contact’s automation capabilities have been a game-changer for my business.” Placer A.

“Mailchimp’s automation feature is a lifesaver for me. Mailchimp’s automation functionality can help keep campaigns on track and save time.” Henna P.

3. List management (Rating: 4.2/5, 15 reviews)

Constant Contact

Furnishes effective list management with segmentation options, allowing users to target specific subscriber groups easily.

Mailchimp

Grants access to advanced list management tools, comprising tags and groups, allowing for precise audience segmentation and personalization. Mailchimp’s flexibility and scalability make it a vigorous choice for list management.

Winner: Mailchimp

User reviews

“It manages subscribers list signup and list management.” Verified User in Non-Profit Organization Management

“It offered a fairly simple dashboard for list management and creating newsletter templates.” Verified User in Non-Profit Organization Management

4. Analytics (Rating: 4.1/5, 16 ratings)

Constant Contact 

Renders detailed reporting on email campaign performance, including open rates, click-through rates, and social media sharing metrics. Constant Contact gives valuable insights to assess the effectiveness of your campaigns.

Mailchimp

Imparts a comprehensive set of analytics tools, including A/B testing, click maps, and e-commerce tracking, enabling in-depth analysis and optimization of email campaigns.

Winner: Mailchimp

User reviews

“I also like their analytics which show simple charts and graphs so you can see how your campaign is doing.” Alisa B.

“Mailchimp also offers robust analytics allowing us to garner insights into the interests of our target customers.” Mohammad Adeeb S.

5. Integration (Rating: 4.5/5, 16 reviews)

Constant Contact

Proposes a solid selection of integrations, including e-commerce platforms and CRM systems, making it suitable for businesses seeking to connect various tools within their marketing stack.

Mailchimp

Boasting a broad marketplace of integrations, spanning e-commerce, CRM, marketing automation, and more. Its extensive third-party app support accommodates diverse business needs.

Winner: Mailchimp

User reviews

“It has a lot of great features and integrations which make it very maliable.” Brian F.

“Automation and integration are the biggest problems we needed to solve – Mailchimp works for both myself and my clients seamlessly.” Jocelyn G.

6. Support (Constant Contact Rating: 4.1/5, 12 reviews; Mailchimp Rating: 3.8/5, 17 reviews)

Constant Contact

Affords phone and email support, making it accessible for users who prefer direct assistance. Constant Contact equips you with a knowledge base and an online community for self-help. 

Mailchimp

Supplies email and chat support, with extensive online resources including guides and tutorials. Its chat support delivers quick responses to urgent queries.

Winners: Both

User reviews

“It also supports languages which is useful for campaigns addressing international community.” Verified User in Non-Profit Organization Management

“Fairly easy to use with great support via email.” Adam F.

7. Pricing (Rating: 4.3/5, 14 reviews)

Constant Contact

Depending on the size of your contact database, Constant Contact endows three email marketing plans: Lite, Standard, and Premium each priced accordingly.

constant contact vs mailchimp
Image Source - constantcontact.com
    • Lite: At a cost of $12 per month and tailored for individual use, the Lite plan permits you to send emails each month, with a capacity of up to 10 times your contact count. Its features include email campaign creation, access to a vast template library, email tracking, A/B testing, landing page creation, and seamless app integration.
    • Standard: For a monthly fee of $35, ideal for a team of three users, the standard plan grants the capacity to send emails equal to 12 times the number of contacts in your list every month. Along with all the Lite plan facets, it provides scheduled email sending, contact segmentation, and the capability to manage social media ads.
    • Premium: At $80 per month, suitable for unlimited users, the premium plan enables you to send emails equivalent to 24 times your contact list size each month. In addition to all the specifications available in the Standard plan, it consists of Facebook retargeting ads, Google Ads Manager, and SEO recommendations.

Mailchimp

Mailchimp’s pricing structure consists of four distinct plans: Free, Essentials, Standard, and Premium. The pricing you receive depends on the number of contacts you manage and the specific feature set you require.

constant contact vs mailchimp
Image Source - mailchimp.com
    • Free: The no-cost plan provides 1000 monthly email sends and is designed for one user. It entails traits such as ready-made email templates, comprehensive reporting and analytics, as well as the capability to create landing pages, among others.
    • Essentials: Beginning at $4.61 per month, this plan offers 5000 monthly email sends and accommodates up to 3 users. In addition to all the attributes available in the free plan, it allows you to remove Mailchimp branding, conduct A/B testing, schedule emails, and more.
    • Standard: Commencing at $6.88 per month, the standard plan contains 6000 monthly email sends and is designed for up to 5 users. Alongside the properties of the Essentials plan, it provides send time optimization, predictive segmentation, and an array of additional functionalities.
    • Premium: Priced at $137.50 per month, the premium plan allows for 150,000 monthly email sends and accommodates unlimited users. Beyond the offerings of the standard plan, it introduces elements such as comparative reporting, advanced segmentation, and a suite of additional functionalities.

Winner: Mailchimp

User reviews

“Less in pricing, and it is great help for small scale organizations and startups.” Naresh B.

“The affordable pricing for non-profits.” Amber H.

Now let’s take a closer look at how Saufter’s unified ticket system transforms support management, making it more efficient and user-friendly.

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Saufter’s Unified Ticket System in Action

Saufter’s “get a single view of all support tickets” feature simplifies customer support management by providing a unified platform for handling and resolving support inquiries. This consolidation, coupled with intelligent routing and automation, enhances efficiency and enables businesses to deliver prompt and effective customer service.

Key features

    • Unified ticket management: Its unified view eliminates the need to toggle between multiple platforms and ensures that no ticket goes unnoticed.
    • Efficient ticket routing: The system intelligently routes tickets to the appropriate agents or teams based on predefined rules and criteria.
    • Customizable ticket tags and labels: Users can tag and label tickets according to their specific needs. This feature enhances organization and makes it easier to categorize, prioritize, and search for tickets.
    • Automated workflows: Renders customizable automation workflows to streamline repetitive tasks, such as sending follow-up emails or assigning tickets based on specific criteria.
    • In-depth analytics: Gives detailed analytics and reporting tools, enabling businesses to gain insights into support ticket trends, agent performance, and customer satisfaction.
    • Integration capabilities: Integrates with other business tools and systems, such as CRM software, e-commerce platforms, and knowledge bases.

Conclusion

In the Constant Contact vs. Mailchimp comparison, the choice ultimately hinges on your specific business needs.

Constant Contact excels in user-friendliness and is ideal for beginners, while Mailchimp bestows advanced automation and customization features. Consider your priorities to determine the best fit for your marketing strategy.

Saufter is a user-friendly customer support platform that streamlines ticket management and communication. It serves robust features like automated ticket routing, knowledge base integration, and performance analytics.

Sign up now and enjoy exceptional customer service.

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