Last Updated: April 2024
Looking to boost your small business’s online presence? Look no further! In today’s digital age, leveraging the right email marketing tools for small business can make all the difference.
Did you know that 64% of small businesses rely on email as their primary customer acquisition channel?
In this article, we’ll introduce you to the top 10 email marketing tools that are tailor-made to help your small business thrive. Let’s dive in!
Table of contents:
The 10 Best Email Marketing Tools for Small Business are:
1. Omnisend
Rating: ⭐4.5
Pricing: Free; Paid plans start at $16/mo
Omnisend is a top choice for small businesses because it streamlines your marketing efforts, bringing your SMS marketing, social media marketing, and email marketing all into one convenient platform.
Key Features
- Unified Marketing Hub: Consolidate SMS, social media, and email marketing in one place.
- Automation & Segmentation: Automate campaigns and target specific audiences for better results.
- Customizable Templates: Design eye-catching campaigns with brand-matching templates.
2. Mailchimp
Rating: ⭐4.3
Pricing: Free; $4.61/mo onwards
Mailchimp, once primarily an email newsletter platform, has evolved into a comprehensive CRM solution. Today, it empowers you to create landing pages, email capture forms, and more to enhance your small business marketing efforts.
Key Features
- Predicted Demographics: Gain insights into your audience’s age and gender.
- Creative Assistant: AI-enhanced design suggestions for emails.
- Mailchimp Studios: Access customizable, professional templates.
3. ActiveCampaign
Rating: ⭐4.5
Pricing: Starts at $49/mo
ActiveCampaign is your go-to solution for small business email marketing, offering efficient list management, precise targeting, and high-converting email creation.
Key Features
- Automation Workflows: Craft complex automation sequences effortlessly to engage and nurture your audience.
- Dynamic Content: Tailor emails for individual recipients with personalized content, boosting engagement and conversion rates.
- Machine Learning: Utilize predictive sending and predictive content to optimize email delivery and increase engagement.
4. Drip
Rating: ⭐4.4
Pricing: $39/mo onwards including a 14-day free trial
Drip has risen to the top of email marketing tools for small businesses with its innovative approach to automation and personalization, helping you build meaningful connections with your audience.
Key Features
- E-commerce CRM: Drip excels in e-commerce, offering robust customer relationship management tailored for online businesses.
- Visual Workflow Builder: Easily create intricate automation sequences with a user-friendly, drag-and-drop interface.
- Personalization and Segmentation: Deliver hyper-targeted content and offers to individual subscribers based on their behavior and preferences, boosting engagement and sales.
5. Stripo
Rating: ⭐4.7
Pricing: Free; From $15/mo onwards
Stripo is a versatile email builder that’s perfect for small businesses, known for its seamless integration with platforms like GetResponse and MailChimp, making your email marketing efforts even more efficient.
Key Features
- Drag-and-Drop Editor: Create stunning emails effortlessly with a user-friendly, drag-and-drop interface.
- Template Library: Access a rich library of customizable email templates, saving you time and ensuring professional design.
- Collaboration Tools: Streamline teamwork with real-time collaboration features, allowing multiple team members to work on email campaigns simultaneously.
6. OptinMonster
Rating: ⭐4.3
Pricing: Subscription starts at $9/mo
OptinMonster has evolved from a simple WordPress plugin into a powerful standalone email marketing tool, making it a must-have for small businesses. With a wide array of features including opt-ins, pop-ups, triggers, templates, testing tools, integrations, and analytics, it’s a game-changer for boosting your email marketing success.
Key Features
- Conversion Optimization: Utilize eye-catching pop-ups and opt-ins to capture leads and grow your subscriber list effectively.
- Behavioral Triggers: Engage your audience with precisely timed pop-ups and messages triggered by user actions, increasing conversions.
- Comprehensive Analytics: Gain valuable insights into your email campaigns with in-depth analytics, allowing you to refine your strategies for better results.
7. Wishpond
Rating: ⭐3.7
Pricing: Personalized
When it comes to finding top-notch email marketing tools for small businesses, Wishpond stands out with its unique blend of marketing automation, lead generation, and sales conversion features.
Key Features
- All-in-One Platform: Simplify marketing with email, landing pages, contests, and automation in one place.
- User-Friendly Builder: Easily design emails and landing pages without coding.
- Efficient Lead Management: Streamline lead tracking and conversion optimization through sales funnels.
8. Brevo
Rating: ⭐4.5
Pricing: Free; Paid plans ranging from $25/mo; Custom enterprise plan
Brevo, also known as Sendinblue, is a standout choice among top email marketing tools for small businesses. It sets itself apart by providing a comprehensive CRM, email templates, landing pages, and seamless social media integration, all within a single platform.
Key Features
- One-stop Marketing Hub: Manage your email campaigns, design templates, create landing pages, and integrate social media effortlessly from one centralized platform.
- Marketing Automation: Harness the power of automation to engage your audience with personalized emails, improving efficiency and results.
- Free CRM System: Manage contacts and track email performance with a built-in CRM system at no extra cost.
9. GetResponse
Rating: ⭐4.2
Pricing: Free sign-up; Monthly plans start at $16.2/mo; Annual and 24-month payment modes available
GetResponse offers a unique approach to sales funnel building, combining the power of email marketing with other essential features like landing pages, automation, and analytics. With its all-in-one platform, you can even add a live chat feature to your website, simplifying your marketing efforts.
Key Features
- Complete Sales Funnel: Create end-to-end sales funnels effortlessly.
- Live Chat Integration: Enhance engagement with real-time website chat.
- Conversion Tools: Optimize campaigns with A/B testing and automation.
10. ConvertKit
Rating: ⭐4.4
Pricing: Free; $9/mo and above
ConvertKit is an essential tool for small businesses, uniquely designed to simplify email marketing and foster meaningful connections with your audience. Its focus on creators and bloggers sets it apart, making it the go-to choice for those looking to engage and grow their subscriber base.
Key Features
- Subscriber-Centric Approach: Easily manage and segment subscribers, ensuring tailored and relevant content delivery.
- Visual Automation Builder: Create intricate email automation sequences intuitively, saving time and boosting engagement.
- Customizable Forms: Design eye-catching forms to capture leads, all while matching your brand’s style effortlessly.
Also, read 7 Customer Email Management Software In 2024
Pro Tip: Boost Your Email Subscriber Count Quickly!
Once you’ve chosen an email marketing service for your business, you’ll probably want to begin growing your email subscriber list. For that, we recommend the following tool.
EasySendy
Rating: ⭐4.2
Pricing: Free; Pro plan at $19/mo
EasySendy helps you grow your subscriber list, offering a unique feature – easily embeddable web popup forms. With the EasySendy Pro plan, you can create and customize these forms from a selection of over 200 responsive templates, optimizing your email list-building efforts effortlessly.
Key Features
- Embeddable Popup Forms: Quickly create and embed popup forms anywhere on your website, streamlining the email list-building process.
- Responsive Templates: Choose from a variety of responsive and customizable templates to ensure your forms match your brand’s style and capture attention effectively.
- Optimization Options: Optimize your forms for better conversion rates, helping you grow your email subscriber list faster and more efficiently.
Also, read The Best AI Email Assistants To Master Your Inbox
Now, let’s explore Saufter.io for automated helpdesk solutions.
Saufter.io for Automated Helpdesk
Saufter.io, initially well-known as Helplama Helpdesk, is your all-in-one automated customer service helpdesk software, seamlessly integrating email, live chat, social media, and Shopify. With AI-suggested replies and customized pricing plans, Saufter.io ensures efficient responses and tailored solutions to meet your specific needs. Plus, enjoy 6 months of free credits to get you started.
Key Features
- Automated Self-Service: Reduce response times with automated self-service solutions.
- Knowledge Base Automation: Build and maintain your knowledge base effortlessly.
- Prebuilt Workflows: Quickly deploy workflows for SaaS and eCommerce.
- Automated Issue Resolution: Resolve delivery issues automatically.
- 24/7 Order Monitoring: Proactively track delayed orders for enhanced customer support.
- E-commerce Returns & Exchanges Automation: Simplify return and exchange processes.
- Comprehensive Reporting: Measure agent performance with detailed reports.
The Ultimate Email Marketing Tools for Small Business Success
In a digital landscape where 79% of small businesses prioritize email marketing, choosing the right tools is paramount. From established giants like Mailchimp to innovative solutions for various aspects of your business, this list has covered the best options to help small businesses thrive.
For efficient customer support, consider Saufter.io, a versatile helpdesk software with a 15-day free trial. Harness the power of these tools to boost your online presence, engage your audience, and drive business growth. Don’t miss out on the potential of these essential tools; they’re your ticket to success.
