Last Updated: April 2024
Looking for detailed information on Constant Contact pricing? You’ve come to the right place.
In this comprehensive breakdown, we’ll delve into Constant Contact’s pricing structure, explore its key features, and provide you with valuable insights from user reviews.
Whether you’re a small startup or a large corporation, finding the right email marketing platform can significantly impact your marketing efforts.
Let’s jump right in!
What is Constant Contact?
Constant Contact is a user-friendly email marketing tool that simplifies the process of creating, managing, and sending emails to your customers or subscribers.
It provides easy-to-use tools for designing attractive emails, helps you organize your contact list, sends emails to a large group of recipients, and tracks the results of your email campaigns.
In essence, it enables you to efficiently connect with your audience through email, fostering better customer engagement and growth.
An overview of Constant Contact pricing plans
Constant Contact offers three pricing plans designed to meet the varying needs of businesses and organizations. The “Lite” plan starts at $12/month and is ideal for beginners, offering essential features like email templates, basic reporting, and automation.
The Standard plan, starting at $35/month, enhances your email marketing with advanced features like contact segmentation, social media posting, and more robust reporting.
If you are looking for comprehensive marketing tools, the Premium plan begins at $80/month. It includes dynamic content in emails, advanced reporting with heatmaps and revenue tracking, custom automation, and additional marketing features like social media ads management.
A detailed review of Constant Contact pricing
1) Lite Plan ($12/month)
This plan allows for a single user to access the account and 1GB of storage space.
- Monthly Email Sends: You can send a number of emails equal to ten times the number of contacts in your list each month. For example, if you have 100 contacts, you can send up to 1,000 emails per month.
- Phone & Chat Support: Access to customer support through phone and chat for assistance with any issues or questions.
- Drag & Drop Email Templates: Create professional-looking emails with ease using customizable templates.
- Reporting (Basic): Get basic email campaign performance metrics, including open rates and click-through rates.
- Automation: Automate your email marketing with a welcome email template
- AI Content Recommendations: Get AI suggestions for content to improve your email marketing effectiveness.
- Web Sign-up Forms: Easily capture new subscribers by adding sign-up forms to your website.
- Polls & Surveys: Engage with your audience and gather valuable insights by creating polls and surveys.
- Landing Pages: Create simple landing pages for specific marketing campaigns or promotions.
- Social Media Posting: Share your email content on social media platforms to reach a wider audience.
2) Standard plan ($35/month)
It allows for up to 3 users and offers 10GB of storage. The Standard plan includes everything from the Lite plan and offers
- Monthly Email Sends: You can send a number of emails equal to twelve times the number of contacts in your list each month.
- Reporting (Drill Down): Gain deeper insights into your email campaign performance with more detailed reporting, allowing you to analyze engagement at a granular level.
- Marketing CRM: Manage and segment your contacts for highly targeted email campaigns.
- Scheduled Email: Plan and schedule your email campaigns in advance to ensure timely delivery.
- Contact Segmentation: Segment your email list based on various criteria to target specific groups with tailored content.
- Social Media Ads: Manage and run social media advertising campaigns to further extend your reach.
3) Premium plan ($80/month)
The Premium plan includes all the features from the Lite and Standard plans, and it introduces several advanced features to empower your marketing efforts:
- Dynamic Content in Email: Create personalized email content that adapts to the recipient’s preferences and behavior.
- Reporting (Heatmap & Revenue): Get in-depth insights into email campaign performance with features like heatmaps to visualize engagement and revenue tracking to measure the impact of your emails on your business.
- Automations (Custom Templates): Build custom automation templates to create highly tailored email sequences.
- Contact Segmentation (Custom): Create highly detailed and customized contact segments based on specific criteria.
- Facebook Retargeting Ads: Re-engage your website visitors and previous customers on Facebook.
- Google Ads Manager: Manage and optimize Google Ads campaigns directly from your Constant Contact account.
- SEO Recommendations: Receive valuable recommendations to improve your website’s search engine optimization (SEO) and increase your online visibility.
Note: The pricing for each plan is based on the number of contacts and emails sent, with overage fees potentially applying. Prepay and nonprofit discounts are also available across all plans.
A quick comparison of Constant Contact pricing plans
Plan | Lite | Standard | Premium |
Price | $12/month | $35/month | $80/month |
Users | 1 | 3 | Unlimited |
Storage | 1GB | 10GB | 25GB |
10x your number of contacts | 12x your number of contacts | 24x your number of contacts | |
Support | Phone & chat support | Phone & chat support | Phone & chat support |
Reporting | Basic | Drill down reporting | Heatmap & revenue reporting |
Automation | Welcome template | Pre-built templates | Custom templates |
Contact Segmentation | No | Yes | Custom segmentation |
Social Media Ads | No | Yes | Social media ads |
Facebook Retargeting Ads | No | No | Facebook retargeting ads |
Google Ads Manager | No | No | Google Ads Manager |
SEO Recommendations | No | No | SEO recommendations |
Also, read: Constant Contact Review, Pricing, and Features
Key features missing in Constant Contact
Although Constant Contact is a great tool, it does have a few limitations.
1. Poor Price-Performance Ratio
The cost of using Constant Contact is notably high in comparison to the value it provides, making it less budget-friendly than some competing platforms.
2. Limited Automation
While Constant Contact offers basic automation features, it falls short in delivering the more sophisticated and flexible workflow options available from other email marketing providers, leaving users with fewer automation capabilities.
3. Difficult Account Cancellation
Canceling your Constant Contact account can be a frustrating experience. Instead of providing a straightforward account cancellation option within your account settings, they require you to contact their customer support during specific business hours in the Eastern time zone.
4. Annual Plan Commitment
Although annual plans may appear cost-effective due to the applied discount, it’s essential to thoroughly test the platform before committing to a year-long subscription.
Committing to a lengthy service term without being fully satisfied with the platform can lead to dissatisfaction and wasted resources.
User Reviews
Positive reviews
“The interface is very intuitive, just drag and drop. Data-rich in a lot of ways. Connection with Canva opens up a lot of opportunities. Send retargeting emails to people who clicked certain links – highly effective.”
“One of the best things about Constant Contact is its phone customer support. I always appreciate getting dedicated care when I need it.”
“User-friendly interface, webinars, and free resources are available for users, always growing and offering new tools for the latest email marketing services.”
“I like the reach we get with Constant Contact. I also appreciate the reporting back that we get so we can monitor open rates and click-throughs.”
Negative reviews
“The editing of email designs can sometimes be a pain.”
Verified User in Non-Profit Organization Management.
“The downside of using Constant Contact is that emails can easily end up in junk or spam folders.”
“Constant Contact struggles to keep up with the analytics and features that many newer tools bring to the table.”
“The price can be expensive for small businesses with limited budgets.”
So that was our detailed breakdown of Constant Contact pricing plans. We hope it helped to clear out your doubts.
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Final Thoughts
To sum it up, our detailed examination of Constant Contact’s pricing, features, and user reviews underscores its flexibility and effectiveness in email marketing.
With a variety of plans, a rich set of features, and positive user feedback, Constant Contact stands out as a valuable tool for businesses of all sizes. To determine if it aligns with your needs, take your time to review the platform.
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