Last Updated: April 2024
Influence.co is a popular influencer marketing software for influencers and businesses.
If you’re a business or an influencer looking forward to using Influence.co, you should know about the various pricing plans it offers and which plan will suit your needs the best.
In this post, we have done a detailed breakdown of Influence.co pricing plans for businesses and influencers as well.
Table of Contents
What is Influence.co?
Founded in 2016 by Niel Robertson, Jeff Smith, and Ryan Angilly, Influence.co is an influencer marketing tool that creates a network for creators and businesses to meet and collaborate with each other. Both influencers and businesses can use it.
Influence.co puts emphasis on collaboration through the community. With almost no publicity and marketing, the platform has built a network of 250,000 members. Around 150,000 of those are influencers who serve over 70,000 businesses including some big names like Amazon, Bumble, Jack Daniels, Dyson, and Forever 21.
Now let’s have a quick overview of Influence.co Pricing.
An Overview of Influence.co Pricing
Influence.co offers 3 pricing categories – Influencers, Personal, and Business.
Each category consists of two plans – a free plan with essential features and a paid plan with advanced features and larger usage limits. Other than advanced features and upgraded usage limits, the paid plan displays a “PRO” badge on your profile.
If you have got an overview of pricing, let’s break down the pricing plans in detail.
Complete Breakdown of Influence.co Pricing Plans
Here, you will know what Influence.co offers in the free and the paid plan in each pricing category.
Influencers
Free; $4 per month billed annually
While you can join the Influence.co community for free as an influencer, the Influence PRO will get your profile discovered more often than the free plan. Additionally, a “PRO” badge will get displayed on the top of your profile.
Features
Have a look at a hand-to-hand comparison of the features of the free and the pro plan.
Basic (Free) | PRO ($4/mo) |
5 member contacts/week | 30 member contacts/month |
10 brand campaign applications/week | 100 brand campaign applications/month |
50 results per search | Unlimited results per search |
Build up to 3 lists of influencers, agencies, and brands | Create unlimited lists |
Social Profile Tracking | Social Profile Tracking |
– | See who viewed your profile |
– | PRO badge |
Influence PRO Plan is Good For
Influencers who are looking for fast collaborations as you get discovered fast and the PRO badge adds authenticity to your profile.
Personal
Free; $349 per year
Features
| Personal Basics (Free) | Personal Pro ($349/year) |
| Create upto 3 influencer lists | Unlimited influencer lists |
| 25 conversations per month | 150 conversations per month |
| 50 results per search | Unlimited results per search |
| – | Advanced influencer demographic options |
| – | Filter search results based on demographics |
| – | PRO badge |
Personal Pro Plan is Good For
Individuals and small-mid-sized businesses that are new to influencer marketing and have a tight marketing budget. In Influence Personal pro, you will get increased usage limits, advanced search options, and the PRO badge. And these features would be enough to find the right influencers for your brand and run your influencer campaigns.
Business
Free; $600 per month
The Influence.co business pricing category offers the most expensive plan – “Business Pro” with the most advanced features as well.
As in other pricing categories, Influence.co offers a free plan in this category too named “Business Basics” which offers basic features and low usage limits as the Personal Basics plan. Let’s have a look at what these pricing plans offer.
Features
| Personal Basics (Free) | Business Pro ($600/month) |
| Build upto 3 influencer lists | Unlimited influencer lists |
| 25 conversations per month | 2000 conversations per month |
| 50 results per search | Unlimited results per search |
| Standard influencer demographics options | Advanced demographics options |
| – | Filter search results based on demographics |
| – | Create unlimited campaigns |
| – | Get campaign reports to track and measure your campaigns |
| – | Manage multiple profiles |
| – | Option to add and collaborate with team members |
| – | Lead sourcing feature |
| – | PRO Badge |
Business Pro Plan is Good For
Large-scale businesses and enterprises with a dedicated influencer marketing team. That’s because a team will be able to utilize the capabilities of this plan. Obviously, this plan is not good for small-mid-sized businesses because they might be unable to make the best use of this plan and it’s too expensive as well.
Must Read: A definitive guide to influencer marketing in 2024!
A Quick Comparison of Influence.co PRO Plans
| Influencer Pro | Personal Pro | Business Pro | |
| Price | $4/mo | $349/year | $600/month |
| Ideal for | Influencers | Individuals and small-mid sized businesses | Enterprises |
| Number of conversations or campaign applications | 100 brand campaign applications/month | 150 conversations per month | 2000 conversations per month |
| Create unlimited lists | ✅ | ✅ | ✅ |
| Unlimited search results | ✅ | ✅ | ✅ |
| Social Profile Tracking | ✅ | NA | NA |
| See who viewed your profile | ✅ | NA | NA |
| PRO Badge | ✅ | ✅ | ✅ |
| Demographics | NA | Advanced | Advanced |
| Demographics search filter | NA | ✅ | ✅ |
| Create campaigns | ❌ | ❌ | Unlimited |
| Campaign reports | ❌ | ❌ | ✅ |
| Manage other profiles | ❌ | ❌ | ✅ |
| Add Team Members | ❌ | ❌ | ✅ |
| Lead Sourcing | ❌ | ❌ | ✅ |
Conclusion
Influence.co is a growing influencer marketing platform that you can use to discover new creators in your niche that can represent your brand. Other than influencer discovery, it also enables businesses to run campaigns and measure results without using another app or software.
Best of all, every Influence.co pricing category features a free plan, allowing creators to join the Influence community and small businesses to kick-start their influencer marketing journey. However, you might find a lack of basic features in the free plans once you get to know how it works, and then you will have to buy the paid plans.
Instead, you can try Saufter, an all-in-one software that can help you discover influencers and collaborate with them along with providing automated support to your customers.
Start your 15-day free trial now! No credit card is required.
