Why Online Reviews Matter in Ecommerce?

Table of Contents

Last Updated: April 2024

A product review is one of the best ways to decide whether to invest in a product or not. As per a report, more than 70% of customers consults customer review before making a final purchase. 

If you have a decent number of ratings with good reviews then the chances of a customer purchasing from your store also increase.

According to another survey, more than 88% of people trust product reviews as much as they trust a personal recommendation.  

These stats indicate only one thing: the importance of online review in scaling up a business. Let us go through some more points and figure out why online reviews are necessary for your business. 

Why are online reviews necessary for a business?

Build Trust

The global e-commerce platform has nearly reached $13 Trillion in 2021 and is set to increase at a CAGR of 27.4% by the end of 2027. With this ever-increasing platform, there are tons of brands in every category. Good reviews build trust among customers and enable them to purchase more freely from e-commerce.

Now, not only product quality but online reviews also play a major role in scaling up your business and building trust. If your business has good reviews then 63% of customers are more likely to purchase from you.

Drive Sales

No matter how good your sales team is if you don’t have good reviews for your products then the chances of you generating good sales are minimum. To prove this we have a report that states that reviews are trusted 12 times more than any other marketing material or sales pitch. 

Customers look for social proof before making a purchase and these online reviews assure them with all the doubts they have in their minds. 

Helps in Decision Making

Customer reviews help in quick decision-making for clients by giving a better idea of the products. Let’s understand this with an example, assume that you have a wall clock business wherein you make and sell wall clocks. You have listed your business on an eCommerce platform with all the required images and details of the products.

 Now, an interested buyer visits your site to make a purchase, but they are unable to find the dimensions of the clock on your site. They then scroll down and look at your customer review and find the product image review which portrays the perfect size and shape of the clock and how the clock looks on the wall. This clears their doubt and they purchase from your store

This is how reviews can help confused shoppers and assist them to make the right decision

Helps in comparison.

This feature also helps customers to make the right decision. Customers can compare reviews of similar products offered by different brands. They can compare the star ratings, written reviews, and picture reviews to decide which brand to buy from.

If you want to be one step ahead of your competitors then good online reviews are the key.

How can you get your customers to review your product?

Email the customers.

Remind your customers through email to drop a review after they have made a purchase. This not only gets you a review but also makes your customers feel prioritized.

Though, emailing right after they have made a purchase is not the ideal way, you should give them time to use your product and create an impression of it

This benefits you as they can write a detailed review of your product which attracts more customers.

Ask the right question.

When you send your customers a link to the reviews make sure that it contains on-point questions. Some of the questions which you can ask are:

  • How would you rate the quality of the product?
  • Did the product meet your expectations?
  • How would you rate your experience in our store/website?
  • How can we make your experience even better?

Making it easier for your customer to leave a review.

If you have a complicated review-dropping system then there are chances of fewer reviews on your site. 

Including links to your social media profile, Google my business, or Yelp! Can get you more reviews. Also, adding a small review button on your website can get you more reviews.

Reward your customer.

Offering your customers rewards like discount coupons or free product insurance in exchange for a review can benefit your online review system. Though it will cost you a bit but will make a strong base for your review system. 

Free stuff usually makes a customer happy, resulting in a 5⭐ review. 

Respond to your customer reviews

Responding to your customer reviews will make them feel cared about. They may feel that personalized attention is given to them and that could make their purchase from you again.

As per Womply, people spend 49% more money on businesses that respond to their customer reviews—making it an essential part of your online review strategy.

Reliable customer review sites.

Customers love to read reviews but for that, they usually prefer third-party sites as they have more organic reviews from real and verified accounts. You can even collect reviews from these sites and showcase them on your websites. Some of the best reliable websites are:

Google Reviews

Google reviews are more critical for business as it not only helps in creating an image but also help in search engine ranking. They acquire 9% of the total formula for website ranking.

Customers tend to look out for more negative reviews rather than positive reviews. So, if your business has some negative reviews then don’t get scared of them. Customers will spend more time digging out negative reviews which will help in site engagement, resulting in better site ranking. 

Adding these reviews to your site can also help in better decision-making for your customers. 

Yelp! Reviews

According to Harvard, a single increase in star rating can result in 9% more revenue for a business. Yelp’s algorithm is quite different from other review sites, it hides one or two words reviews and promotes those that have some sort of information or are well framed. That helps customers to read more relevant reviews without scrolling much. 

Facebook Reviews

Facebook is the most used social media platform and getting reviews on it can scale up your business. As per a report, roughly two out of three Facebook users visit a local business page once a week. And one in three look up to the reviews before making a final purchase. 

They are located on the personal page of the business and also assist in adding more information to the page. 


Online reviews are just like word-of-mouth marketing but in a digital space. Positive reviews help in more revenue generation whereas negative reviews or no reviews can give opposite results. 

Having great reviews on third-party apps keeps you one step ahead of your competitors. They not only help in the decision-making of customers but also in your website ranking.  

However, if you are looking for software that collects all the good reviews and showcases them on your site, then you can try Saufter. It identifies happy customers and tries to automate the collection of Google reviews, Trustpilot reviews, and user-generated videos that you can use for your social media content.

Start your 15 days free trial now! No credit is required.



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