11 WhatsApp Marketing Software in 2024 to Send Bulk Messages

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whatsapp marketing software

Last Updated: April 2024

In the dynamic landscape of digital communication, WhatsApp marketing software has become pivotal in helping you connect with your audiences on a personal level. 

A striking 72% of consumers express their willingness to engage with WhatsApp marketing messages that feel personalized. As we delve into 2024, the world of WhatsApp marketing software has evolved significantly, presenting innovative tools that empower you to efficiently send bulk messages. 

These cutting-edge solutions seamlessly integrate advanced automation, precise targeting capabilities, and insightful analytics. Thus, in today’s article, we will shed light on 11 prominent WhatsApp marketing software options that have captivated the market’s attention throughout this year.

1) Brevo 

Whatsapp marketing software

Rating:4.5/5

Pricing: Free; paid plans start from $25/month.

Brevo, formerly known as Sendinblue, stands out as a versatile WhatsApp marketing software that covers the entire spectrum of WhatsApp campaigns.

Key features

    • Template Management: Brevo provides an intuitive environment for creating, approving, scheduling, and managing message templates.
    • Interactive and Automated Responses: Enhance engagement through interactive messages and automate responses to incoming customer queries seamlessly.
    • Building and Managing Subscribers: Brevo’s signup forms facilitate the growth of your WhatsApp contact list, while its CRM functionality allows you to organize and oversee subscribers effectively.
    • Multichannel Synergy: Seamlessly blend email, SMS marketing, and WhatsApp campaigns.

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2) WATI

whatsapp marketing software

Rating:4.6/5

Pricing: Begins at $49/month.

WATI, a leading name in the realm of communication automation, redefines WhatsApp marketing with its innovative platform. With a range of purpose-built features, WATI stands as a reliable ally to help you establish meaningful connections and drive results.

Key features

    • WhatsApp Business API Integration: WATI seamlessly integrates with the WhatsApp Business API.
    • Bulk Messaging: Reach a broader audience with ease by sending bulk WhatsApp messages.
    • Automated Campaigns: Design sophisticated automation workflows that trigger messages based on user interactions.
    • Analytics and Insights: Gain valuable insights into campaign performance, message delivery, open rates, and engagement metrics.

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3) Novochat

whatsapp marketing software

Rating:4.5/5

Pricing: Starts from $25/month with a 7-day free trial.

NovoChat redefines how you approach WhatsApp marketing, offering a comprehensive suite of features designed to enhance engagement, boost conversions, and build lasting customer relationships.

Key features

    • Segmentation and Personalization: Enables you to create highly targeted campaigns by segmenting your audience based on demographics, behavior, and preferences. Additionally, you can personalize messages to resonate with each recipient.
    • Automated Messaging Flows: You can design and implement automated messaging flows that guide customers through their journey, from initial interaction to post-purchase engagement.
    • Template Library: Access a repository of pre-approved templates that align with WhatsApp’s guidelines.

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4) Ameyo

whatsapp marketing software

Rating:4.3/5

Pricing: Custom

Ameyo emerges as a robust and versatile solution in the realm of customer engagement and communication. With a focus on seamless integration, automation, and personalized interactions, Ameyo empowers you to harness the power of WhatsApp to connect with your audience.

Key features

    • Automated Messaging Campaigns: Design and deploy automated messaging campaigns to engage with your audience at scale.
    • Dynamic Personalization: Make tailored messages by integrating recipient-specific details.
    • Multi-Media Messaging: Enhance your messages with multimedia content like images, videos, and documents.
    • Conversational AI: Leverage AI-powered chatbots to provide instant responses, address customer queries, and guide users through the customer journey.
    • Campaign Analytics: Gain actionable insights through in-depth analytics, tracking delivery rates, open rates, engagement metrics, and more.

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5) Respond.io

whatsapp marketing software

Rating: 4.7/5

Pricing: Starts from $79/month with a 14-day free trial.

Respond.io emerges as a game-changer in the realm of communication and customer engagement. It offers a dynamic platform that empowers you to leverage WhatsApp for marketing.

Key features

    • WhatsApp Business API Integration: Integrate with the WhatsApp Business API to communicate directly with your customers.
    • Interactive Media Elements: Enhance communication with multimedia elements such as images, videos, and documents.
    • Conversational AI: Utilize AI-driven chatbots to address common queries, and offer round-the-clock support.
    • Segmentation and Targeting: Segment your audience based on various parameters to deliver tailored messages.
    • Global Reach: Reach audiences across the globe with support for multiple languages and regions.

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6) MessageBird

whatsapp marketing software

Rating:4.2/5

Pricing: Start for free, paid plans are based on the volume of messages.

MessageBird’s dedication to innovation and customer-centricity makes it a compelling choice if you wish to elevate your WhatsApp marketing efforts.

Key features

    • Automated Messaging Campaigns: Allow you to create and deploy automated messaging campaigns to drive conversions.
    • Personalization and Segmentation: Craft tailored messages by incorporating recipient-specific details.
    • Analytics and Insights: Gain actionable insights through robust analytics, tracking message performance, engagement metrics, and user behavior to refine your strategies.
    • Opt-in Compliance: Manage opt-ins and opt-outs in line with WhatsApp’s regulations.

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7) Twilio

whatsapp marketing software

Rating:4.3/5

Pricing: Personalized

Twilio emerges as a powerhouse communication platform, revolutionizing how you engage with your audience through WhatsApp. 

Renowned for its versatility and innovation, Twilio offers a range of tools that enable you to tap into the full potential of WhatsApp for marketing and communication purposes.

Key features

    • Verified Sender ID: Twilio provides you with a verified sender ID, lending authenticity and credibility to your messages.
    • Multi-Channel Management: Manage multiple messaging channels from a single platform.
    • Seamlessly Scale: Supports high message volumes, so you can reach your audience at scale without compromising on quality or performance.
    • Global Reach: Twilio’s platform supports messaging across multiple languages and regions.
    • Detailed Analytics: Get valuable insights through robust analytics, tracking message delivery, engagement metrics, and user behavior to optimize strategies.

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8) WebEngage

whatsapp marketing software

Rating:4.4/5

Pricing: Custom

WebEngage is a comprehensive customer engagement platform that extends its capabilities to WhatsApp marketing, revolutionizing how you connect with your audience on this popular messaging platform. 

Key features

    • Connect WhatsApp: While WebEngage doesn’t offer direct WhatsApp integration, it provides a bridge to connect with a chosen WhatsApp Server Provider.
    • Advanced Customer Data Management: Leverage personalized insights for more targeted and relevant campaigns.
    • Behavioral Triggers: Set up triggers based on user actions and behaviors for contextually relevant communication.
    • Enterprise-Level Support: WebEngage caters to mid-sized businesses and enterprises, offering robust features that align with their sophisticated marketing needs.

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9) What-Sender

whatsapp marketing software

Rating: ⭐4.6/5

Pricing: Free; paid plans start from $3/month

WhatSender is a dynamic and user-friendly WhatsApp marketing tool designed to simplify and optimize your messaging campaigns. This platform empowers you to engage with your audience on WhatsApp in a personalized manner, making it an essential tool for boosting brand visibility and communication.

Key features

    • Bulk Messaging: Send bulk WhatsApp messages with ease and reach a wider audience.
    • Automation: It allows you to design and deploy automated messaging campaigns based on specific times or triggers.
    • Scheduling: Schedule messages in advance, ensuring that they are delivered at optimal times.
    • Multi-Device Support: Access WhatSender on multiple devices, providing flexibility and convenience in managing your messaging campaigns.

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10) Whatso

whatsapp marketing software

Rating: 4/5

Pricing: Begins at $39 yearly

Whatso is a dedicated platform that exclusively caters to WhatsApp and SMS marketing, providing you with the tools to enhance your reach and engagement significantly. It empowers you to achieve higher conversions and establish a robust presence across WhatsApp and SMS platforms.

Key features

    • Bulk Messaging: Send bulk WhatsApp messages and SMS to a wide audience.
    • Automated Campaigns: You will be able to design and schedule automated campaigns that deliver messages at optimal times.
    • Opt-In Management: Ensure compliance with opt-in regulations, respecting users’ preferences and permissions when sending messages.
    • Template Library: Access a range of pre-approved templates for message consistency.

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11) SendApp

whatsapp marketing software

Rating: 4.9/5

Pricing: Free for 7 days; paid plans start from €90.

SendApp stands as a leading WhatsApp and SMS marketing service provider, offering a comprehensive suite of tools to enhance your communication and engagement efforts. 

With a focus on efficiency, automation, and personalized interactions, SendApp empowers you to connect with your audience effectively and achieve marketing success.

Key features 

    • WhatsApp and SMS Integration: Seamlessly integrate with WhatsApp and SMS platforms.
    • Bulk Messaging: Allows you to send bulk WhatsApp messages and SMS.
    • Analytics and Insights: Gain valuable insights into campaign performance, delivery rates, open rates, click-through rates, and engagement metrics for data-driven improvements.
    • Customer Support: Benefit from SendApp’s dedicated customer support, ensuring a smooth experience and prompt assistance whenever needed.

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With a commitment to efficiency, streamlined workflows, and smart automation, Saufter empowers businesses to provide top-notch customer support while seamlessly integrating with their social media presence.

Key features

    • Seamless Social Media Integration: Connect your Facebook, WhatsApp, and Instagram accounts to ensure you’re present where your customers are.
    • Single Journey View: Get a unified view of all customer conversations.
    • Alert Notifications: Smart notifications keep you informed about potential issues, allowing you to proactively address challenges.
    • Smart Self-Service: Deliver smart self-service options and enable your customers to find answers independently.

Conclusion

So there you have the list of the best WhatsApp marketing software to send bulk messages. From AI-driven interactions to specialized SMS solutions, these tools redefine how you connect with your audience.

However, if you’re looking for a better alternative with comprehensive customer support features, consider Saufter

With its seamless integration, efficient workflows, and smart self-service capabilities, Saufter empowers you to excel in customer care. Sign up now for a 15-day free trial!

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