What is Shopify Markets: Complete Guide

shopify markets

Last Updated: February 2024

Embark on a comprehensive exploration of Shopify Markets, the powerful e-commerce platform’s innovative feature designed to amplify your global reach. In this complete guide, we delve into the intricacies of Shopify Markets, providing insights, tips, and strategies to help you harness its potential for expanding your business across borders. Discover the key to unlocking new markets with Shopify.

Let’s navigate through the diverse opportunities together.

Table of contents

What is Shopify Markets?

Are you prepared to elevate your business to a global platform?  Shopify Markets is your solution! 

shopify markets
Source: pagefly.io

This feature from Shopify is your key to effortlessly expanding your reach across borders, connecting with customers worldwide, and boosting your international sales.

With Shopify Markets, managing multiple country-specific storefronts is a breeze. You can customize pricing, languages, and currencies to cater to the unique preferences of diverse customer bases. Say goodbye to the complexities of international e-commerce – Shopify Markets simplifies the process, providing you with a unified platform for seamless management and scaling.

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Is Shopify Markets Free?

Shopify Markets offers numerous free features, allowing merchants to expand into multiple countries seamlessly. This includes market-specific storefronts, domains, translation options, content customization, and setting custom pricing for specific markets.

Merchants can establish their presence in various countries at no cost, providing flexibility to explore new markets gradually. For advanced international transaction processing, Shopify provides Markets Pro. This premium tier retains the flexibility and cost-free setup of Markets while introducing tools for customs management, tariff handling, fraud risk mitigation, currency conversion, and shipping rate optimization.

Markets Pro offers different pricing options, including complete packages and customizable à-la-carte features. Exclusive benefits, like reduced fees for orders with duties and import taxes, are available for Advanced and Shopify Plus merchants in the Pro tier.

Note: Certain features, such as exclusive shipping rates, local tax compliance, fraud prevention, duties setup, and labeling, are not included in Shopify Markets but are part of the comprehensive package provided by Markets Pro.

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What Can You Do With Markets Shopify?

With Markets Shopify, you gain access to a range of powerful tools and features designed to enhance your international e-commerce efforts:

  • Expand into New Markets: Establish your brand presence in various countries and target audiences worldwide.
  • Market-Specific Storefronts: Create customized storefronts tailored to specific markets, providing a localized shopping experience.
  • Domain and Subfolders: Utilize market-specific domains and subfolders to enhance your brand’s visibility in different regions.
  • Translation Capabilities: Seamlessly translate your store content into different languages, ensuring effective communication with diverse audiences.
  • Content Customization: Tailor your content for different markets, considering cultural nuances and preferences.
  • Custom Pricing: Set specific pricing for products in different markets to account for variations in currency, taxes, and other factors.
  • Markets Pro Features: Consider upgrading to Markets Pro for advanced tools such as customs management, tariff handling, fraud prevention, currency conversion, and optimized shipping rates.
  • Flexible Market Expansion: Scale your business by exploring new markets gradually, with the option to expand at your own pace.
  • Automated Duty and Import Tax Collection: Simplifies international eCommerce by automatically calculating and displaying duties and import taxes at checkout.
  • Analytics Insights: Use Shopify Markets for in-depth analytics on global performance, tracking sales, customer behavior, and product popularity.
  • Shipping Optimization: Streamline shipping costs and offer competitive rates with Shopify Markets for a positive international shopping experience.
  • Multi-Currency Checkout: Supports various currencies, allowing customers to complete transactions in their local currency.

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Difference Between Shopify v/s Shopify Plus

Feature Shopify Shopify Plus
Global Presence Limited access to international markets. Comprehensive global expansion capabilities.
Shopify Markets Available, with basic international features. Enhanced Shopify Markets features and tools.
Custom Storefronts Limited customization for market-specific storefronts. Advanced customization options for tailored market storefronts.
Pricing Flexibility Standard pricing structure. Flexible pricing tailored to enterprise needs.
Dedicated Support Standard customer support. Priority support with dedicated account management.
Scalability Suited for small to medium-sized businesses. Scalable for high-volume and enterprise-level operations.
Transaction Fees Standard transaction fees apply.  Negotiable fees based on enterprise requirements.
Advanced Analytics Basic analytics features. Advanced analytics and reporting capabilities.
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Shopify Markets Dashboard Navigation

Navigating the Shopify Markets Dashboard streamlines the management of your international store, offering a centralized hub for customization and improved customer experiences. Let’s break down the key elements and steps for effective navigation:

Step 1: Access Shopify Markets

Sign in to your store and click on Settings in the bottom-left corner.

Source: pagefly.io

Navigate to Markets to enter the Shopify Markets dashboard.

shopify markets
Source: pagefly.io

Step 2: Create Your Markets

Click Add Market to initiate your international selling journey.

Source: pagefly.io

Choose specific countries from the dropdown list to add to your market.

Shopify markets
Source: pagefly.io

Step 3: Country-Specific Domains & Languages

Shopify automatically adds suffixes to your primary domain for each new marketplace.

Customize subdomains and manage language settings under Domains and Languages.

Source: pagefly.io

Your Shopify store has three language preferences:

    • Default Language: What visitors see if their preferred language isn’t available.
    • Translated Language: Additional language for international customers.
    • Account Language: Language for the store owner while managing Shopify markets.
shopify markets
Source: pagefly.io

Here English is chosen as the default language. To add another, click Add language in your Shopify Market dashboard.

Source: pagefly.io

Encounter a drop-down menu offering various languages. Select the language you wish to translate your store into.

shopify markets
Source: pagefly.io

Step 4: Currency & Pricing

Manage currency and pricing effortlessly.

Source: pagefly.io

Select preferred currencies, benefit from automatic conversion rates, and enable price rounding.

Step 5: Import Duties & Taxes

Shopify Markets automates duty and tax collection at checkout.

Open the Duties and Import Taxes section, enable the feature, and select applicable countries.

shopify markets
Source: pagefly.io

Step 6: Delivery & Shipping

Manage shipping rates across regions by clicking on Manage Rates.

Source: pagefly.io

Customize rates, set conditions based on weight or order price, and establish delivery fees.

shopify markets
Source: pagefly.io

Feel free to establish your rates or utilize an app to calculate shipping costs. Additionally, you have the flexibility to customize shipping speeds according to your business preferences and set prices for product deliveries.

Source: pagefly.io

Moreover, you have the option to set shipping conditions. Tap on Add Conditions to customize your shipping based on crucial factors such as item weight or order price.

shopify markets
Source: pagefly.io

Step 7: Payment Methods

Preferred payment methods for the selected region/country are automatically displayed.

Source: pagefly.io

Payment methods are region-specific, syncing with popular options in the chosen market.

Step 8: Global Inventory Function (Beta Version)

Allocate inventory to different locations with the beta version of the global inventory function.

Automatically adjust storefront inventory based on product availability with fulfillment partners.

By following these steps, you can efficiently utilize the Shopify Markets Dashboard, ensuring seamless international operations and enhancing your global eCommerce strategy.

Pros & Cons of Shopify International Markets

Pros  Cons
1. Global Expansion: Tap into new markets, and reach a broader audience. 1. Cost: Some features, like advanced tools in Markets Pro, come with additional fees.
2. Market-Specific Customization: Tailor storefronts, domains, and content for specific regions. 2. Complexity: Managing multiple markets may become complex, especially for new users.
3. Language Translation: Seamlessly translate store content for diverse audiences. 3. Third-Party App Dependency: For specific languages not available, third-party translation apps may be required.
4. Currency Management: Easily manage currencies and pricing for each market. 4. Learning Curve: Users may need time to understand and navigate the Markets dashboard.
5. Duty and Tax Transparency: Automated duty and tax calculations provide transparency at checkout. 5. Global Inventory (Beta): The global inventory function is in beta and may have limitations
6. Comprehensive Analytics: Gain insights into international market performance. 6. Payment Methods: Payment methods are region-specific and may not cover all global preferences
7. Streamlined Shipping: Efficiently manage shipping rates and conditions for different regions. 7. Feature Limitations: Some advanced features are limited to specific Shopify plans or Markets Pro.
8. Multi-Currency Checkout: Enhance customer experience with a seamless multi-currency checkout. 8. Additional Setup Time: Setting up multiple markets requires time and careful configuration.

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shopify markets

Key Features

    • Unified Communication: Centralize customer interactions across channels for cohesive responses.
    • Automated Responses: Efficiently handle FAQs with intelligent automation, ensuring quick and accurate information.
    • Order Tracking: Provide real-time updates on orders, reducing customer queries and uncertainties.
    • Multi-language Support: Communicate with customers in their preferred language for a personalized experience.
    • Integration Capabilities: Seamlessly connect with e-commerce platforms and tools for smooth data flow.
    • Performance Analytics: Gain insights into response times, customer satisfaction, and communication effectiveness.
    • Scalability: Adapt to changing demands effortlessly, whether you’re a small business or a growing enterprise.

Final Words

Shopify Markets is a versatile solution for global e-commerce success. This guide covered its key features, from tailored storefronts to streamlined currency conversion. With capabilities for managing taxes, optimizing shipping, and providing a smooth checkout experience, Shopify Markets empowers businesses of all sizes to thrive internationally.

Seize the opportunities, connect with diverse audiences, and elevate your brand on a global scale with Shopify Markets.


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