Upfluence Pricing – Which Plan Is The Best? [Complete Breakdown]

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Last Updated: April 2024

Upfluence pricing

Unlock Upfluence’s legitimacy and power with seamless access through the Upfluence Extension and log in. Explore transparent pricing options, reviews, and costs to find the ideal plan backed by the Upfluence Plugin for enhanced functionality.

Table of contents:

What is Upfluence?

Image source – upfluence.com

Upfluence is a marketing platform that helps businesses connect with social media influencers to promote their products or services. 

You can find relevant influencers based on your audience and reach, manage influencer collaborations, and even measure the impact of your campaigns. Upfluence promises to streamline your influencer search, outreach, and tracking efforts.

Also, Upfluence provides tools for content creation, influencer payouts, and advanced analytics to help businesses optimize their influencer marketing strategies.

Recommended: Ways to Find The Right Influencers For Your Brand

Overview of Upfluence Prices

Image source – upfluence.com

Upfluence has 3 pricing plans, namely Growth, Scale, and Enterprise. But how much does Upfluence cost? If you are wondering the same thing, then note that the price is not fixed

You heard right! All of the Upfluence pricing plans are customizable, and a minimum contract of 12 months is required. 

Additionally, there is a free Chrome extension that enables you to search for influencers based on their profile’s performance statistics, such as average views, likes, and post engagement rate. Plus, Upfluence offers numerous resources about influencer marketing on its blog.

Now that you know the overview of Upfluence pricing plans, let’s get into the detailed breakdown.

Recommended: 10 Top Influencer Marketing Platforms

Complete Breakdown of Upfluence Pricing Plans

  1. Growth
  2. Scale
  3. Enterprise

1) Growth

Upfluence’s Growth plan contains the following features.

Features Included

    • Chrome extension – Add the Upfluencer’s extension to your Chrome to easily access influencers’ profiles.
    • Custom campaigns – Create campaigns and tailor them to fit your needs and goals. Plus, you can specify your target audience, campaign goals, budget, and other details in your draft.
    • Advanced search engine – Basically, it allows you to search for influencers based on factors such as follower count, engagement rates, and audience demographics. Also, you may filter through numerous influencers using parameters like location, name, language, and demographics.
    • Full Account Setup: Configure your account with an expert.
    • Influencer Search: Access a sophisticated search engine that provides over 20 filtering criteria for your needs.
    • Influencer Relationship Manager: IRM strategizes, communicates, and collaborates with influencers to leverage your reach and influence for marketing purposes.
    • Mailing & Campaign Management: Engage influencers through mass emails and monitor the evolution of creators in your pipeline.
    • Gmail & Outlook Integrations: Directly communicate with your partners by sending emails from your inbox.

Limitations

    • Basic integrations – You can only integrate with social media and marketing tools like Instagram, Facebook, YouTube, Mailchimp, and Campaign Monitor.
    • Support level – Basic
    • Seats – Provides only 2 seats.

Growth Plan is Best For:

Though most of the features are available in the Growth plan, there are only 2 seats. Thus, this plan would be best for small businesses that want to expand their influence marketing efforts.

[Back to Pricing List]

2) Scale

The scale plan includes all the Growth plan features except for its limitations. Additionally, it has the following features.

Features Included

    • Advanced integrations – Here you can seamlessly transfer data with other platforms such as CRMs and marketing automation software. Also, integrates with eCommerce platforms like Shopify and Magento. Additionally, enables the creation of custom integrations.
    • API access – Gives you the ability to directly access Upfluence’s application programming interface (API) to retrieve data and automate certain tasks. It helps you to have your custom software or systems and integrate influencer marketing data into your existing workflows.
    • Influencer Matching: You can find the perfect influencers for your brand through this influencer matching feature.
    • Sales Tracking & Coupon Codes: Take advantage of personalized coupon codes to attribute and track generated sales.

Limitations

    • Seats – 5

Scale Plan is Best For:

This is for growing agencies or businesses with a well-established influencer marketing program and who require advanced features such as API access and advanced integrations.

[Back to Pricing List]

3) Enterprise

The final pricing plan of Upfluence is the Enterprise plan. It covers all the following features.

Features Included

    • Tech Dedicated Set up: Receive a specialized technical setup designed to match your complex requirements.

Limitations

    • Seats – 25

Enterprise Plan is Best For:

If you are running a large business or an enterprise, then go for the Enterprise plan as it offers the most seats.

[Back to Pricing List]

Recommended: 8 Effective Ways of Finding Micro-Influencers on IG

Upfluence Pricing Plans Comparison At a Glance

FeaturesGrowthScaleEnterprise
Seats2525
Chrome extension
Custom campaigns
Advanced search engine
Creator matching
Creator relationship management dashboard
Unlimited sales attribution
Commission-free affiliation
Campaign workflow
Personalized analytics reports
API access
IntegrationsBasicAdvancedAdvanced
Product customer support levelBasicPremiumPremium

Key Features Missing in Upfluence

Here are the key features missing in Upfluence followed by issues faced by its customers. We also provided user reviews for better understanding.

1) Campaign Management

As you already know, Upfluence is an influencer marketing software. So, all its features are geared towards reaching the influencers and managing your campaigns with them. But there is no way to create general marketing campaigns and engage with your website visitors.

2) UGC Display

Displaying user-generated content serves as social proof and gives confidence to the people visiting your website. It increases their trust. As a result, they will buy your products or services.

According to a survey conducted by TurnTo Networks, 90% of US shoppers say that user-generated content influences their buying decisions more than any other form of advertising.

As per another survey by Linquia, 39% of marketers report that influencer content “somewhat” outperforms their brand-created content.

However, Upfluence doesn’t have tools that allow you to display UGC content (which includes influencer content) on your websites or any other channels. If you want, you use software like Saufter.io for collecting and displaying your customer reviews.

Recommended: Benefits of UGC and How to Leverage UGC for Small Businesses

Drawbacks of Upfluence

1) Overpricing

First of all, the pricing information is not available on the official website of Upfluence. So, you should contact Upfluence’s sales team to know more details about it.

However, based on user reviews, Upfluence is expensive compared to other similar software.

2) 12-Month Contract

To subscribe to any one of the Upfluence pricing plans, you should sign up for the 12-month contract. It will cost you more money and create complications if you wish to terminate the contract within a year.

If you don’t believe us, take a look at the user reviews below.

User Reviews

“I tried for three months, actually is not good value for the money” – John S.

This product is way overpriced for what it offers and they trap you into a 12 month contract. Upfluence is for very specific types of businesses. Now their team is trying to chase us down with threats of reporting to collections agencies because “you did sign a 12 month contract” ” – NIko F.

They force you to sign a year contract with them, and you cannot get out of it.” – Austin U.

Just like another reviewer, we were sold a 6-month contract, but when I reached out about canceling after not being able to use the software at all, we were told the contract was 12 months.” – Verified Reviewer

Recommended: Top 22 Upfluence Alternatives

Final Thoughts!

By reading this article, you already know that Upfluence offers multiple customizable pricing plans. You can pick any one of them based on your business needs.

However, the issue remains that you need to sign a year contract with them. Though the exact pricing details are not provided, based on user reviews we can clearly say that Upfluence is overpriced.

So, if you want to use another software for influencer identification, we suggest you use Saufter.io. It introduces you to influencers on their network and even automatically collects user-generated content from platforms like Google and Trustpilot. Therefore, you can use the UGC content for your marketing purposes.

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