Last Updated: December 2023
After building your store, you can add Google Tag Manager to Shopify to track the marketing data that will help you to maintain sales and improve your services.
However, to use GTM for apps/ websites, you need to write code snippets and deploy them to track your marketing data. Sometimes, the code can be buggy and may lead to data loss. To prevent this, you can use Shopify Google Tag Manager apps.
Here, we have the list of the best 6 Shopify GTM apps that you can integrate into your store. So, let’s dive in to know about their features and pricing details.
6 Best GTM Shopify Apps
- GDPR Legal Cookie (⭐4.9/5, 193 reviews)
- Analyzify (⭐5/5, 162 reviews)
- Elevar Tag Management Suite (⭐4.7/5, 91 reviews)
- Littledata Analytics (⭐4.4/5, 72 reviews)
- Easy Tag ‑ GTM & Data Layer (⭐4.9/5, 65 reviews)
- Google Tag Manager by Virk Investments (⭐3.6/5, 25 reviews)
Also, read – Top 8 Shopify Facebook Pixel Apps
#1 GDPR Legal Cookie (⭐ 4.9/5, 193 Reviews)
GDPR Legal Cookie app claims to cover all the requirements of the General Data Protection Regulation. Hence, it can bring your store to legal compliance in minutes.
Plus, this Shopify tag manager app integrates with Facebook Pixel, Google Tag Manager (GTM), Google Analytics (GA), GA 4, Weglot, and Langify.
- Tracks scrips such as Facebook Pixel & GA, GTM & Google AdWords.
- Ensures that your cookie settings are not changed.
- Set up third-party cookies without any effort.
- You can customize the design elements such as texts, links, logos, and sizes.
- Further, it supports multiple languages too. For now, German, French, and English support are available while Dutch and Spanish are listed under coming soon.
- Free Trial – 7 days,
- Development Stores – Free until upgrading to a paid plan.
- Shopify Basic – $2.99/month,
- Shopify Advanced – $7.99/month,
- Shopify Plus – $14.99/month.
#2 Analyzify (⭐5/5, 162 Reviews)
Analyzify is a data analytics application that you can use to collect and analyze your store’s data.
Here, there is no need to write code for yourself. You can use Analyzify’s tested code. They claim to monitor and update it regularly so you do not have to face any bugs or data loss.
- Configure Google Data Studio (GDS), GTM, complex data layers, GA, and Universal Analytics (UA) with Enhanced Ecommerce.
- Get the deep product, cart, and sales performance reports.
- Utilize advanced custom dimensions including user metrics such as user ID, frequency, recency, monetary, and type.
- Important events, goals, reports, conversions, and custom dimensions are predefined. They are set up on GA/ GDS after purchase.
- Also, offers business expertise and helps you to make the changes in GTM/ GDS/ GA as per your requirements.
- Moreover, Analyzify even builds a GTM container for your store.
- Charges only once and the amount is $749.
#3 Elevar Tag Management Suite (⭐4.7/5, 91 Reviews)
The Elevar Tag Management Suite app assists you in implementing a data layer, and tracking events, and conversions.
Since they are confident in their data to ensure that they can scale up your marketing, Elevar is offering a 30-day money-back guarantee.
- Deploys the GTM data layer and server-side tracking.
- Set up Google Ads for remarketing tags and conversion tracking.
- Configure Google Analytics and GA 4 with Enhanced Ecommerce.
- Allows you to customize the GTM data layer.
- Enables CAPI integration with Facebook, Snapchat, TikTok, and more.
- 24/7 automatically monitors conversion tracking. In case, the tracking breaks, it informs you with an alert.
- Plus, it provides GDPR compliance.
- Furthermore, the app reports the purchase activity in real-time.
- Data Layer – $50/month,
- Elevar’s Server – $250/month,
- Google’s Server – $450/month.
#4 Littledata Analytics (⭐4.4/5, 72 Reviews)
After gaining years of experience as a Google Analytics consultant, the Little data company has built the analytics app for Shopify. This data platform combines client-side tracking with server-side tracking to help you gather accurate data.
- With Littledata’s GTM data layer, you can track conversions, recurring orders, refunds, and one-off purchases with marketing attribution.
- Retrieves data from Facebook Ads and Instagram Ads.
- Sends data back to Facebook Ads via CAPI.
- Provides cross-domain tracking and Enhanced Ecommerce support.
- Works with Google Analytics and other reporting tools such as Tableau, Data Studio, Power BI, etc.
- Plus, tracks multiple country stores and multi-currency sales.
- Moreover, you can monitor and filter metrics like average order value, conversion rate, first click, bounce rate, and revenue per customer.
- Free Trial – 30 days,
- Free – up to 200 orders/ month,
- Standard – $99/month (up to 12,000 orders),
- Plus – $499/month (up to 20,000 orders),
- Enterprise Plus – Customizable plan with unlimited orders.
#5 Easy Tag ‑ GTM & Data Layer (⭐4.9/5, 65 Reviews)
Easy Tag app by TAGinstall makes implementing GTM and data layer installation simple and quick. It also ensures that data is gathered and reported without any mistakes. Further, it provides technical support so you can get the most out of tag manager.
- Provides optional CCPA/GDPR compliance.
- Does server-side tracking and supports Google Ads (Conversions & Remarketing), Google Analytics (Enhanced Ecommerce), and GA 4.
- Has pre-built data layers and more than 50 ready-made tags for you to use.
- Claims to improve data accuracy.
- Available for various marketing platforms, such as LinkedIn, Facebook, Pinterest, Snapchat, Twitter, Klaviyo, Hotjar, ManyChat, and so on.
- One-time charge – $149.
#6 Google Tag Manager by Virk Investments (⭐3.6/5, 25 Reviews)
The Google Tag Manager Shopify app is created by Virk Investments I, LLC. The app is designed to help you track analytics for your Shopify store. It has more than 30 prebuilt tags that make it easier to automate your conversion and analytics setup.
- Offers one-click implementation of GTM suite data layer.
- With the Google Universal Analytics tag, it lets you configure all the required components of Google Analytics.
- On the other hand, you may set up all the required components of GA 4 by using GA 4 tagging.
- Sync Google Merchant Center, Google Ads, Google Shopping Center, and Shopify product IDs with the help of Google Ads remarketing tagging.
- Using Google Ads conversion tracking, you can provide all the variables to Google Ads.
- Moreover, lets you configure Facebook conversions including all the standard events for Facebook CAPI.
- And also, delivers correct data and events to Facebook Pixel.
- Free Trial – 7 days,
- Basic – $30/month,
- Advanced – $99/month.
How to Integrate GTM into Shopify
Get Google-developed GTM for Shopify by following these steps.
Check Prerequisites for Using Google Tag Manager
First, you need to have a Shopify Plus account. Then, do the following to use the Google Tag Manager with your store.
- Have access to the file checkout.liquid. In case, you do not have access to it in your theme code, then contact the support team.
- Use Google Analytics and Facebook Pixel Shopify’s integration rather than using them with GTM.
- Copy the GTM’s code snippets into your checkout.liquid and theme.liquid files.
Add GTM Code to Your Theme
- Get the code snippets by installing Google Tag Manager. Then, copy and paste them into your store. Since Shopify uses templates, you only need to copy them to checkout.liquid, and theme.liquid files.
- In case you already installed GTM, then find code snippets by clicking Admin > Install Google Tag Manager.
- In Shopify, log in and click on Online store > Themes. In the drop-down menu, click on Edit code.
- After that, copy the first code snippet from GTM and paste it as high as possible in the <head> tag of checkout.liquid and theme.liquid code.
- Next, copy the second code snippet from GTM and paste it as high as possible in the <body> tag of checkout.liquid and theme.liquid code.
- Click on Save on your Shopify admin page.
- In Google Tag Manager, continue installing it. But, when prompted to add tags, don’t add the following types of tags.
- Classic Google Analytics for Google Analytics,
- Facebook Pixel,
- Universal Analytics for Google Analytics.
Verify That GTM is Installed
To check whether GTM is installed or not, you can use –
Generally, you can use Google Tag Manager for apps and websites to measure your advertising ROI. Since it requires you to write code snippets, it could be hard for a novice. Also, there is a chance of a small mistake leading to data loss.
So, for Shopify stores, you can use any of the Google Tag Manager apps mentioned above to help you to make the best out of the GTM application. Initially, test their functionalities by using a free trial or free versions and then buy the product.
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