Top 10 Shopify Google Ads Apps in 2024

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Last Updated: April 2024

As an e-commerce entrepreneur with a busy schedule, it can be challenging to find the best Google Ads apps to optimize your Shopify store. That’s why we’ve compiled a list of the top 10 Shopify Google Ads apps for you. 

These apps create AdWords and retargeting ads to reach potential customers and bring back visitors who left your site, increasing sales likelihood.

    1. Clever Google Ads & Shopping (Overall Rating 4.5/5⭐, 2,530 Reviews)
    2. Suite-Google Shopping Feed (Overall Rating 4.9/5⭐, 1,432 Reviews)
    3. Nabu Tracking for Google Ads (Overall Rating 4.9/5⭐, 440 Reviews)
    4. Retargeting for Google Ads by AdNabu Global, Inc (Overall Rating 4.6/5⭐, 108 Reviews)
    5. Nabu for Shopping Feed (Overall Rating 4.9/5, 395 Reviews)
    6. Google Ads & Shopping by Storeya (Overall Rating 4.3/5⭐ , 170 Reviews)
    7. Simprosys Google Shopping Feed (Overall Rating 5/5⭐, 4,922 Reviews)
    8. Analyzify by Analyzify Solverhood (Overall Rating 5/5 ⭐, 198 Reviews)
    9. Scalify Google Ads (Overall Rating 4.5/5⭐, 90 Reviews)
    10. Google Ads & AI by AdScale (Overall Rating 4.8/5⭐, 343 Reviews)

1) Clever Google Ads & Shopping (Overall Rating 4.5/5⭐ , 2,530 Reviews)

You can use Clever Ads to promote your products on Google through traditional campaigns like Google Ads, Shopping, and Performance Max.

Features

  1. Traditional AdsOptimizes Google shopping feed creation and uploads to Merchant Center.
  2. Shopping CampaignsCreates Google shopping and performance max campaigns on your behalf.

Monthly Pricing 

  • 14-day free trial 
  • Basic plan – Free
  • Silver plan – $7.99/month 
  • Gold plan – $15.99/month 
  • Platinum plan – $29.99/month 

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2) Suite-Google Shopping Feed (Overall Rating 4.9/5⭐, 1,432 Reviews)

To simplify your Google feed and order management, you can manage multiple Google programs such as shopping ads, free product listings, and local inventory ads. 

Features 

  1. ProfilingUse custom filters and attributes to exclude products in Google Ads campaigns.
  2. Order sync – Google Merchant Center syncs your store and product data for free listings and Google Shopping ads and requires updating every 30 days.

Monthly Pricing 

  • 21-day free trial 
  • Free plan 
  • Bronze plan – $4/month 
  • Silver plan – $13/month 
  • Gold plan – $19/month 

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3) Nabu Tracking for Google Ads (Overall Rating 4.9/5⭐, 440 Reviews)

AdNabu’s Retargeting Pixel app for Google Ads provides a simple and hassle-free way to install the enhanced Google Ads conversion pixel, ensuring accurate conversion tracking. It is a reliable tool that offers regular updates to keep your campaigns optimized.

Features 

  1. Fix tracking errorsUse AdNabu’s Retargeting Pixel app with 1-click integration for accurate conversion tracking. 
  2. Enhanced conversions Enhanced conversion tracking measures conversion value and provides deeper insights into customer behavior

Monthly Pricing 

  • 7-day free trial
  • Free plan 
  • Standard plan – $9.99/month
  • Advanced plan – $19.99/month 

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4) Retargeting for Google Ads by AdNabu Global, Inc (Overall Rating 4.6/5 ⭐, 108 Reviews)

AdNabu’s Retargeting Pixel app offers a 1-click installation of the retargeting code, updated regularly to ensure consistency and accuracy.

Features

  1. Segment Customers – Segment your customers to target them more effectively and improve your ROI on ad spend.
  2. Custom Audience – Create rule-based custom audience lists to achieve more precise targeting in your marketing campaigns.
  3. Fast and Reliable PerformanceEnjoy fast and reliable performance without impacting your store’s speed or performance.

Monthly Pricing 

Two plans available 

  • Free plan 
  • Standard plan – $9.99/month 

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5) Nabu for Shopping Feed (Overall Rating 4.9/5⭐, 395 Reviews)

Boost your sales on Google Ads, Bing, TikTok Ads, Snapchat Ads, Pinterest, Facebook, and Instagram by integrating your Shopify store with them.

Image source – apps.shopify.com

Features

  1. Shopify Optimization Use ChatGPT’s AI-powered product data feed optimization to improve your Shopify store’s marketing efforts. 
  2. Custom Feed Rules – Customize your product titles and descriptions with feed rules.

Monthly Pricing 

  • 14-day free trial 
  • Free plan 
  • Basic plan – $29.99/month 
  • Advanced plan – $79.99/month 
  • Plus plan – $249.99/month 

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Use AI technology to automate your business’s Google and Facebook ads, including Google Shopping.

Features

  1. Automatic Bid Optimizer – Use AI technology to optimize bids and tailor bids for every auction to aim for more conversions while keeping the cost low.
  2. Real-Time Optimization – AI technology will set up your Google Ads keywords and optimize them in real-time for better ad performance.

Monthly Pricing 

  • Basic plan – $120/month 
  • Standard plan – $335/month 
  • Pro plan – $1000/month 

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7) Simprosys Google Shopping Feed (Overall Rating 5/5⭐, 4,922 Reviews)

Track campaign performance and visitor interaction with your store through conversion tracking and dynamic remarketing tagging.

Features

  1. Promotions Feed – Create promotions feed with category-specific recommended attributes for Facebook to help sellers promote their products effectively.
  2. Attribute Customization – Provides robust filtering and bulk editing options for attribute customization. 

Monthly Pricing 

  • 21-day free trial 
  • Up to 500 products – $4.99/month 
  • Up to 1000 products – $8.99/month 
  • Up to 5000 products – $13.99/month 
  • Up to 10,000 products – $17.99/month 

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8) Analyzify by Analyzify Solverhood (Overall Rating 5/5 ⭐, 198 Reviews)

Analyzify simplifies data collection for Shopify stores by seamlessly integrating with Google’s Delivery Speed Estimates and Automated Discounts.

Image source – apps.shopify.com

Features

  1. Google Ads Conversion Tracking – Benefit from enhanced conversion tracking and dynamic remarketing pixels with continuous updates for precise tracking.
  2. 4 Integrations – Get comprehensive integration between Shopify and Google Ads for accurate and optimized campaigns.
  3. Data layers – Integrate data layers for seamless data tracking.

Pricing 

A one-time charge of $749 is enough.

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9) Scalify Google Ads (Overall Rating 4.5/5⭐, 90 Reviews)

Introducing Scalify – an ad automation solution that streamlines ad launching and optimization for Meta and Google. Automate your audience creation with 200 custom and lookalike audiences created in seconds.

Features

  1. Boost Sales with Scalify – Advance automation helps speed up ad optimization and boost your sales.
  2. Target Profitable Audiences – Easily target highly-profitable lookalike audiences from pre-built audience templates using Scalify.

Monthly Pricing 

  • 7-day free trial 
  • Basic plan – $49/month 
  • Pro plan – $99/month 

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Image source – apps.shopify.com

AdScale is an AI-based ad platform that automates ad creation and optimization for Google, Facebook, and Instagram.

Features

  1. AI-Ads Builder – Create awesome Ads 10x times faster & better.
  2. AI-Optimization – Maximize ads performance across Facebook Ads & Google Ads.
  3. AI-Copy – Generate engaging ad copy with native chatGPT.
  4. AI-Video Ads – Produce highly-converting video ads in seconds.
  5. BI-Analytics – Get deeper insights into your business.

Monthly Pricing 

  • 14-day free trial 
  • Starter plan – $129/month 
  • Basic plan – $229/month 
  • Growth plan – $299/month 

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Also read – 12 Best Shopify Analytics Apps in 2024

Conclusion

These apps offer a range of features to help create and optimize ads, target audiences, and track performance.With the right app, you can acquire more customers and cut down on acquisition costs.

However, before choosing an app, it’s crucial to review its features and pricing details to ensure it suits your needs.

Moreover, to boost sales and reduce returns, consider using the Saufter. for eCommerce order and returns management, marketing automation, and customer support. So, don’t wait any longer and start your 15-day free trial here!

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