SocialPilot Vs Hootsuite: Which Tool Is Better For Your Business?

Table of Contents

Last Updated: July 2024

In the dynamic realm of social media management, the choice between SocialPilot vs Hootsuite can greatly impact your business. This comparison will dissect their features, pricing, and performance, helping you determine the ideal tool to elevate your social media strategy. 

Discover which platform aligns best with your business goals in this comprehensive analysis.

SocialPilot vs Hootsuite Quick Comparison

FeatureSocialPilotHootsuite
Social media platformsSupports multiple platformsCompatible with numerous platforms 
Social listeningEnables the tracking of brand mentions and keyword appearancesFacilitates the monitoring of brand mentions and tracking of keyword
IntegrationsIntegrates with popular tools like Canva, Zapier, Bitly, and moreIntegrations with apps and services, including CRM software, email marketing tools, and e-commerce platforms.
Customer supportEmail, live chat, phone contact and a knowledge baseEmail, live chat & a knowledge base
Mobile appsIOS and Android platformsAndroid and IOS platforms
Free trial14-day free trial on all paid plans30-day free trial for Professional and Team plans

Read: SocialPilot Reviews, Pricing, and Features

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SocialPilot vs Hootsuite Features Detailed Overview

1. Scheduling and Posting (Overall Rating: 4.1/5, 854 reviews)

SocialPilot

Empowers scheduling and posting of text, images, videos, and links across multiple platforms with bulk scheduling support. SocialPilot offers a user-friendly content calendar for organized planning and execution.

Hootsuite

Presents scheduling and posting for various content types with custom posting times and automation capabilities. Hootsuite includes a content calendar for streamlined content management.

Winner: Hootsuite

User reviews

“I especially like scheduling posts ahead of time.” Alexandra W.

“I can plan and schedule my social media posts in advance.” Josh S.

2. Content Calendar (Overall Rating: 4.1/5, 122 reviews)

SocialPilot

SocialPilot delivers a content calendar for visualizing and planning posts across multiple platforms. Provides a straightforward and organized way to schedule content and maintain consistency.

Hootsuite

Hootsuite also offers a content calendar for scheduling and managing social media posts. Allows users to create, schedule, and view their content in a user-friendly calendar format.

Winner: Hootsuite

User reviews

“We love the calendar feature & duplicate post.” Lauren F.

“I love the content calendar view, where I can visualize the week’s content calendar.” Verified User in Government Administration

3. Analytics and reports (Overall Rating: 4.1/5, 114 reviews)

SocialPilot

Bring forth basic analytics on engagement metrics, with more advanced features available in higher-tier plans. It bestows essential insights into post performance and audience engagement.

Hootsuite

Makes available detailed analytics and reporting on social media performance, including custom reports and team performance metrics. Its robust reporting capabilities make it a powerful tool for in-depth social media analysis.

Winner: Hootsuite

User reviews

“One of the best things are the analytics tools that helps share with my stakeholders how our social media strategy is doing.” Dallas S.

“The ability to generate analytics reports on every aspect of the platform is also really handy!” Madeline D.

4. Team collaboration (Overall Rating: 4.1/5, 21 reviews)

SocialPilot

Extends team collaboration features including user roles, permissions, content approval workflows, and team calendars. Endows coordinated efforts among team members in managing social media content.

Hootsuite

Furnishes team collaboration capabilities, such as task assignment, approval workflows, and shared content libraries. Promotes teams to work seamlessly together on executing social media strategies.

Winner: Hootsuite

User reviews

“Team collaboration is basic compared to other (more expensives) solution.” Germain D.

“Cross-organization collaboration between team members.” John O.

5. Customization (Overall Rating: 4.1/5, 27 reviews)

SocialPilot

Supplies some customization options for reports and branding, allowing users to add their logos and brand colors. While it provides basic customization, it has limitations for users seeking extensive branding options.

Hootsuite

Hootsuite excels at customization, offering extensive options for reports and branding, especially on higher-tier plans. Users can fully tailor reports, including white-labeling, to align with their branding and presentation needs.

Winner: Hootsuite

User reviews

“Sometimes it becomes a barrier when we are in need of more fancy tools such as a better calendar that can be improved to include more customization.” Hannia F.

“The level of customization allows different users to have different levels of access.” Eilidh F.

6. Pricing (Overall Rating: 4.5/5, 30 reviews)

SocialPilot

In the lineup of SocialPilot’s offerings, you’ll find four plans to choose from: Professional, Small Team, Agency, and Agency+. You can enjoy a 14-day free trial on all plans.

socialpilot vs hootsuite
Image Source - socialpilot.co
    • Professional: For an annual billing cycle, the Professional Plan starts at $25.50 per month and provides access for a single user to manage 10 social media accounts.
    • Small Team: When opting for yearly billing, the plan begins at $42.50 per month and encompasses all the features of Professional, adding extras like the content library. It allows users to handle up to 20 social media accounts and provides access for 3 users.
    • Agency: At the annual rate of $85.00 per month, Agency includes all the features available in the Small Team, along with extras such as unlimited clients, client approval. Agency supports up to 30 social media accounts, and access to 6 users.
    • Agency+: When billed annually, it costs $170.00 per month, encompassing the Agency features. It also provides additional capabilities such as White Label functionality, the management of 50 social media accounts, and unlimited user access.

Hootsuite

There are four plans available through Hootsuite: Professional, Team, Business, and Enterprise.

socialpilot vs hootsuite
Image Source - hootsuite.com
    • Professional: When you choose a yearly subscription, the Professional plan is available at a monthly rate of $23.80 and a free one-month trial, providing benefits like access to one user & 10 social accounts. It provides limitless posting, post scheduling, and access to a unified inbox for messages.
    • Team: With a yearly invoice, you can get started with the Team Plan for $90.89 per month with a 30-day free trial. This plan accommodates 3 users and 20 social accounts. It not only incorporates the features available in the Professional plan but also adds functionalities like roles and permissions, as well as the ability to assign messages to team members.
    • Business: With an annual charge, the Business plan begins at a monthly rate of $741.31 and supports 5 users and 35 social accounts. It unites the Team plan features along with advanced functionalities such as the content & asset library, Hootsuite customer support, and several other upgraded features.
    • Enterprise: Pricing is tailored to individual needs and begins with a minimum requirement of 5 users & 50 social accounts. It extends the features of the Business plan and introduces added functionalities, including social ads management, social ads analytics & reporting, employee advocacy, and numerous other valuable features.

Winner: SocialPilot

User reviews

“One potential drawback of Hootsuite is its pricing.” Verified User in Computer Software

“They also deliver that in a relatively fair pricing model.” Derek O.

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While we’ve explored the strengths of SocialPilot and Hootsuite in social media management. Let’s seamlessly discuss how Saufter’s single view of all support tickets transforms customer support.

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Key features

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Conclusion

In conclusion, both SocialPilot and Hootsuite contribute robust solutions for social media management, but the choice ultimately depends on your specific needs.

SocialPilot’s affordability and ease of use make it a strong option for smaller businesses, while Hootsuite’s extensive features and scalability cater to larger organizations.

Consider your budget, team size, and feature requirements when making a decision.

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