You have to admit it: In e-commerce, trust is one of the most essential elements that lead to final purchase by customers.
As per Helplama’s survey, 93% of consumers say they prefer to buy from a well-known brand or the brand they like. As consumers seem to buy from well-known established brands that they are familiar with, building consumer trust seems essential to make consumers buy from your Shopify store.
One of the effective ways of building consumer trust is – User-generated testimonials.
Consumers might not trust you saying your product is good but they do trust reviews and testimonials by other consumers who have the experience of using your product or service. And if they’re video testimonials, they work like wonder.
Helplama team has recently created an infographic with some notable stats that show the importance of user-generated video testimonials:
- 79% of consumers have watched a video testimonial to learn more about a company, product, or service.
- Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video.
- 2/3rd of consumers say they’re more likely to purchase after watching a testimonial video demonstrating how a business, product, or service helped someone like them.
Now, let’s have a look at the best video testimonial apps that you can use to embed user-generated video testimonials in your Shopify store.
Top 5 Shopify Video Testimonials Apps
1. Proof Motion
It is one of the most popular video testimonials apps on the Shopify store with a 5-star rating. The main thing about Proof Motion is that it can send automated e-mail or text requests to customers using a smart follow-up system.
Subscription: Both free and paid plans are available.
1. Interview format
The app follows an interview-like format. Instead of simply asking the customers for a video review, Proof Motion asks them one question at a time, just like a real-life interview. This helps guide customers to give the best review they can.
2. Multi-device support
The app works on multiple devices and allows you to capture authentic and powerful video reviews and testimonials that sell from your customer’s mobile, tablet or computer.
3. On-Site widget
The app also has the on-site widget feature, so that you can share product video reviews and testimonials on home, product, shopping cart pages, and other channels on your Shopify store.
4. Split testing
You can test your campaigns to know what works best for you. The app allows A/B testing of emails and texts (SMS) subject line, copy, and layout.
2. Influencer Product Videos
Take your customers’ best Tiktok, Insta videos, and embed them directly on your site!
When customers are really happy with your product, they don’t wait for you to ask them to share their positive experience, and share their positive experience on social networks. This app allows you to directly embed Tiktok and Insta videos into your Shopify site.
Check out this great example by Harla Arts, to get an idea of how the app can work for you.
1. TikTok and insta-like short stories
The app allows you to add TikTok and insta like short stories to your Shopify site.
2. Directly embed videos
You can directly embed video reviews on your store, posted by customers on social media (TikTok and Instagram).
3. Embed unlimited videos
The app is totally free and allows users to embed as many as videos they want.
3. Intercept: Video Testimonials
Intercept is a video testimonials app with some premium automated features like the Proof Motion app. But Intercept doesn’t offer a free subscription plan, you can subscribe for a 14 days trial though to experience the app.
Subscription: Paid, starts from $14.99 per month.
1. Automate testimonials at scale
You can set when to send an automated request to the customers – either a certain number of days after an order is placed or even when an order is delivered. Requests for creating video testimonials are sent via SMS only.
2. Fully customizable questions
Intercept is fully customizable, including the text message you include, how the questions are worded, and what questions you ask.
3. Share and review videos from your admin dashboard
You can view and save your customer review videos right in your Shopify dashboard, and can also easily download them to use on social media or other marketing channels.
4. Embed your favorite videos right on your site
Intercept makes it easy to share your videos and testimonials with potential customers who are visiting your site. You can embed Intercept into your Shopify theme and start showcasing videos.
4. Vid Proof ‑ Video Testimonials
Vid Proof is also a subscription-based app with some unique features like “wall of love”, a feature that beautifully presents some of the best video testimonials submitted by your customers, on the landing or product pages.
Subscription: Paid, starts from $19 per month.
1. Showcase video testimonials
Manage your customer video testimonials with ease. Pick which ones to show on home or other landing pages.
2. Get video testimonials easily
You can ask customers to create a video review by just sharing a link.
3. Separate campaign for each product
Vid Proof allows creating separate campaigns for each product, making it easy to manage the testimonials.
5. VideoProof: Reviews on YouTube
You can’t deny this – Youtube dominates the internet when it comes to video.
Video Proof is a YouTube-focused app that allows you to embed YouTube videos on your site. The process can also be automated, it can also auto-publish the review videos collected from the customers.
Subscription: Both free and paid plans are available.
1. Automated prompt
Using this app, you can automate the video reviews collection process, and can also send review request emails to your customers on your behalf.
2. Automated uploads
Video testimonials are automatically uploaded to your YouTube channel and made public after approval.
3. Review widgets
The widget feature is also available in this app, allowing you to show testimonials on different pages and sections of your e-commerce site.