What are Shopify Product Tags? [Only Guide]

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Are you curious about Shopify product tags and how they can supercharge your online store? 

For new merchants, especially, using Shopify tags effectively, such as adding them to specific posts, removing, searching, filtering, and linking to multiple items or collections, might be a bit overwhelming. 

But fear not, because, in this comprehensive guide, we will unravel the power of Shopify product tags and walk you through the process step by step, making it a breeze for you to optimize your online store.

What are Shopify Tags?

The Shopify tag feature allows you to categorize a wide range of elements within your Shopify store, including products, customer data, orders, transfers, returns, and even blog posts.

While these Shopify tags remain invisible to customers, they serve as a valuable tool for merchants to streamline product categorization and enhance search functionality.

For example, let’s say your summer sale campaign has concluded. You can easily locate the products associated with the “Summer sale” tag you previously assigned on your Products page. 

With a simple bulk action, you can hide these products from search results, maintaining a well-organized and user-friendly store.

What are the Benefits of Using Tags?

  • Streamlined Purchasing: Tags are keywords associated with your store’s products or services, optimizing the buying process for sellers and buyers.
  • Efficient Product Search: By adding tags to your e-commerce store, customers can search and filter products with greater ease, enhancing their shopping experience.
  • Organized Collections: Tags facilitate the creation of automated collections, aiding merchants in maintaining a well-organized and efficient Shopify store.

What are the Different Types of Shopify Tags?

Shopify empowers you to craft distinct tag collections for individual sections within your online store.

Yet, it’s crucial to remember that when you create a tag in one section, it won’t automatically transfer to other sections that employ tags.

Now, let’s explore the various tag types available in your Shopify store for efficient product and service organization:

1. Product Tags

Add or remove product tags and access them from your product detail page. This specific Shopify tag serves the purpose of:

    1. Categorizing and clustering products into various categories.
    2. Providing information about a product’s attributes such as features, color, season, price range, or any other search terms frequently used by your customers.

2. Transfer Tags

When using transfer tags, you have the capability to:

    1. Attach or detach tags from a designated transfer’s details page.
    2. Effortlessly filter transfers based on tags directly from the Transfers page.

3. Customer Tags

Customer tags can be managed from any customer’s details page, and they enable you to:

    1. Add or remove tags on a specific customer’s details page.
    2. Create marketing campaigns or personalized communication segments.
    3. Schedule emails and SMS for customers with specific tags based on their actions.

4. Blog Post Tags

For blog posts, you can both include and delete tags tailored to a particular post. Additionally, you can:

    1. Efficiently categorize your e-commerce blog posts by assigning tags on the blog posts page, simplifying content organization.

5. Order Tags

When it comes to orders, you have the flexibility to attach or detach tags directly from the order’s details page. This tag functionality assists in:

    1. Grouping orders with similar anticipated delivery dates, delivery status, fulfillment regions, and other relevant criteria.
    2. Streamlining order categorization to ensure your shipping and logistics team efficiently manages all fulfillment needs.

6. Draft Order Tags

Within the realm of draft orders, you can include or delete tags directly on a specific draft order’s details page. In addition, you can:

    1. Transitioning a draft order into an official order, preserving the tags that were originally assigned to the draft order.


It’s worth noting that if you’re a Shopify Plus user, there’s no limit to the number of tags you can add to your products. 

However, if you’re not on a Plus plan, you can only add up to 250 tags per product, customer, order, and other items.

When to Use Tags on Shopify?

Understanding how and when to use tags is the first step to making your Shopify store run smoothly.

Tags are like labels that help you sort and organize products, customers, and information on your online store. They make things more efficient.

Each type of Shopify tag has a specific job, and together, they help you keep your store well-organized.

Imagine tags as labels on neatly stacked folders, making it easy to find what you need, just like a folder with “classified 5” written on it.

When you use tags to sort your products, orders, and customers, it’s like having a clear view of how your website works. 

For instance, you can use custom tags to provide information to your team about specific draft orders, or make sure each order has details about where it’s going, when it’ll arrive, and where it’s stored. This helps prevent delays and mistakes, making your fulfillment process smooth and efficient.

Plus, when you tag your products with words your customers often search for, it makes their shopping experience better and boosts your store’s visibility in search results.

Moreover, tags can also help with your marketing and communication strategies, making them more effective.

How to Add Tags on Shopify? 

Now that you’ve become familiar with the various types of tags discussed earlier, you’re aware that Shopify enables you to incorporate tags while creating or modifying products, transfers, customers, orders, draft orders, or blog posts.

Let’s break down the simple process of adding tags to your Shopify store:

Step 1: Select Tag Type

Navigate to your Shopify admin and choose a specific type of Shopify tag. For this demonstration, we’ll select the “Products” tag.

Step 2: Navigate to Product

Next, click on the particular product you wish to edit or add a new product to your product list.

shopify product tags

Step 3: Tag Entry

Enter the desired tag name in the “Tags” section or opt for an existing tag from the “View all tags” list. To separate multiple tags, simply use a comma.

If your tag is a new creation, it will be automatically saved.

shopify product tags

Step 4: Save Changes

Finally, click “Done” to preserve your changes. That’s all it takes to establish tags on Shopify.

shopify product tags

How to Remove Shopify Tags?

Just like when you added a tag to your Shopify product, you can also remove a tag. Here’s how:

  1. Go to your Shopify admin.
  2. Click on the “Products” page.
  3. Select the product you want to remove the tag from.

Then, follow these steps:

  1. Scroll down to the “Organization” section in the product settings.
  2. Find the “x” icon next to the tag you want to remove.
  3. Click on that “x.”

It’s important to know that by doing this, you’ll only remove the tag from the product you’re working on, and it won’t affect other products in your store.


How to Automate Tags on Shopify?

  • Simplifying Tagging with Automation: Automation can significantly streamline the process of tagging in Shopify, making it more efficient.
  • User Choices: Using dropdown boxes, checkboxes, or radio buttons, you can tag customers based on their selections.
  • Conditional Logic: “Rules” within the app enable you to apply tags automatically by defining specific conditions.
  • Important Note: Manual Tag Management: It’s important to note that, in Shopify, manual tag management through the Shopify admin panel is the only method for adding or removing tags.
  • Bulk Editing and Automation: If you’re looking to efficiently manage tags at scale, Shopify doesn’t offer a built-in solution for bulk editing.
  • Alternative Solution – Smart Tag Apps: To streamline tag management for your products, consider using smart tag apps.  These apps allow you to create or redesign workflows tailored to your specific needs, incorporating a wide range of customizable data points.

The Effect of Shopify Tags on SEO

  • Main Role: Product tags primarily aid in product organization within your Shopify store.
  • SEO Impact: While they have a limited direct impact on SEO, some considerations are crucial.
  • Content Caution: Using product tags visibly on product pages can affect SEO as they become part of Google’s content.
  • Duplicate Content: Product tags can lead to duplicate content issues. Avoid using categories and brands in tags.
  • Mitigating Duplicates: You can use canonical tags to signal the original page to search engines, addressing duplicate content issues.
  • Using Collections: Creating collections with tags can boost sales and help search engines understand your product’s relevance.

Organize Your Products with Shopify Tags

Shopify product tags are versatile tools that can help you in various ways. Here’s how to use them effectively:

  • Promotions and Discounts: If you want to promote specific items with discounts for a seasonal or special campaign, product tags can help you organize and highlight these products across your store.
  • Flexible Tagging: When adding tags to your products, use tags that indicate the promotion type rather than product features. This gives you flexibility and makes it easy to reuse these tags for similar promotions in the future.
  • Custom Tags: Save time by creating tags based on delivery dates, zip codes, and fulfillment zones, making the shopping experience smoother for your customers.
  • Automated Communication: With tags, you can automatically send emails to customers who’ve left orders partially completed, abandoned carts, or canceled orders, improving your customer engagement and retention efforts.


To sum it up, Shopify product tags are a valuable tool for your online store. They help you organize products and offer various benefits. 

By using them wisely, you can enhance promotions, create flexibility, customize for smoother shopping, and automate communication. 

So, put product tags to work and make your Shopify store organized, efficient, and customer-friendly.

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