Last Updated: December 2023
An estimated 2.4 billion people were expected to buy online in 2021; furthermore, eCommerce sales are expected to make 21.8% of the global retail sales by 2024—numbers don’t lie, and the truth is: the future is eCommerce!
When it comes to online shopping, Shopify is the undisputed leader. With a 32% market share in the US, it is one of the world’s leading platforms of its kind. Hundreds of thousands of Shopify users make six or more figure businesses using the platform.
We say, now it is your turn.
This is why we have compiled this list of best Shopify marketing strategies to help you chart out actionable marketing plans for a 6-figure business using the platform.
8 Best Shopify Marketing Strategies to Drive Traffic to your Online Store
Your Shopify store needs traffic to generate sales. And to create both traffic and revenue, the key is marketing. Only offering the best products may not attract customers, but the best marketing strategy may do so.
Therefore, let’s dive deep into some of the best Shopify marketing strategies to attract more traffic to your online store:
1. Automate through Shopify
The Shopify platform offers automation of several mundane activities so that you can focus on scaling your business and designing marketing strategies.
To succeed in marketing, you can automate the following tasks:
Recovery campaigns for carts
There are times when people add products to their carts but never purchase them. This is called cart abandonment. When this happens, you have to devote a significant amount of time to retrieve the carts. To nudge users into action, Shopify marketers usually send notifications through SMS, emails, Facebook messenger, etc.
What if someone else handles the same task for you?
Shopify provides you with apps for cart recoveries, such as TxtCart for SMS recovery, Firepush for automated web push notifications, and many more on its App Store.
Engaging customers through notifications
Keep your customers engaged through push notifications, welcome emails, and product updates. Shopify offers several apps that can do this automatically.
Social media promotion of new products
Shopify allows you to integrate your store with various social media platforms and sell products through those platforms. In addition, social media promotions help increase your sales footprint to millions of potential buyers on social media.
2. Feature your latest products on Pinterest
Hundreds of thousands of people use Pinterest to check out new and exciting trends in various visual fields. As a result, showcasing your latest products on Pinterest could be a successful Shopify store marketing channel.
3. Boost your website’s visibility with SEO
Whenever a customer searches for a product or service online, it is vital to appear first on that search engine results page (SERP). This is because the users will most likely click the first website in a search result.
In this regard, Search Engine Optimization or SEO plays an essential role in helping your website rank top on search engine result pages. Therefore, SEO is a critical Shopify marketing strategy to gain those potentially immeasurable free clicks from Google to your website.
4. Develop a community marketing strategy
Brand owners interact with customers or potential customers through like-minded online communities by posting relevant content about their products. This is called community marketing.
For example, if you sell books and belong to the literary community on any social media site, you can post content explaining why people should buy the books you sell. This will allow you to reach a large audience without spending any money on advertising.
5. Establish collaborations with other brands
Getting into partnerships with brands whose products align with your offering can help you reach more potential customers. For example, if you are a cell phone seller, you can partner with an earphone or a headphone company to develop a better combo offer.
Such offers look lucrative to the customers, and eventually, you will hit a larger pool of customers via your Shopify.
6. Increase your reach through Instagram
Instagram is one most widely used social media platforms that provide many features and opportunities to market your business. Note, Instagram marketing complements other Shopify marketing strategies. Therefore, a combined marketing strategy is critical for success.
Here are some Instagram marketing strategies that work:
- Enable a shoppable button on your Instagram feeds.
- Make trending reels based on your brand and products.
- Create a brand and product-based Instagram filters.
- Create an Instagram story poll based on your products.
By enabling a shoppable button on your feeds, you will convert your viewers into customers, and with Instagram story polls, you can learn about your customers’ preferences.
You can do the same thing with Facebook simply by setting up a Facebook store. By implementing these social media strategies, you could multiply your business revenue.
7. Encouraging customers to send referrals
Encouraging referrals is one of the most effective Shopify Marketing Strategies you can devise. You need to harness your existing customers to get more customers through referral codes to grow your business.
In referral programs, both customers and the store owners benefit. Customers earn rewards by referring other members, while store owners gain sales.
8. Texting back your customers
Like referral codes, texting is another excellent Shopify marketing strategy. As soon as a purchase/transaction is confirmed, customers prefer to receive a confirmation via SMS. As discussed earlier, you can automate this process using the Txtcart app of Shopify.
Also read: The 15 Best Live Chat Apps for Shopify
Furthermore, you can also send promotional text messages from time to time, which will help you retain customers. But ensure not to overwhelm customers with a constant flow of promotional messages.
All these were marketing strategies. However, after marketing, the next step is customer service. After selling your product, customer service is key to retaining your customers.
There is so much to take care of when it comes to customer service. So, being a store owner of an eCommerce site, how do you manage your customer service, along with other echelons?
Challenging, isn’t it?
Don’t worry, Helplama is here to help you.
We, at Helplama, provide outsourced Dedicated Customer Support Services. Our full range of customer support services includes voice calls, live chats, and e-mails. Moreover, we are compatible with your existing live customer chat system, including Shopify, Live chat, Intercom, etc.
The only thing you need to do is hire us and let us take over your customer support. Check Pricing Here!