Shopify Landing Page: Everything You Need to Know

Table of Contents

Last Updated: July 2024

Have you ever thought about how a Shopify landing page can make a big difference for your online store? 

As per a report, landing pages on Shopify can give you a whopping 160% higher chance of turning visitors into customers compared to other sign-up forms! 

It doesn’t matter what you’re selling creating a Shopify landing page is not just a good idea, it’s like a secret weapon for your online success. Curious to know more about it? 

Let’s keep it simple and explore all the important stuff about Shopify landing pages.

What Is A Shopify Landing Page and Why Do You Need One?

A landing page serves as a dedicated web page created for marketing or advertising purposes, with goals ranging from providing information to generating leads or closing a sale.

To prompt action from visitors, a landing page is typically promoted through channels like Google AdWords or Facebook Advertising. Users click on your landing page from these digital avenues, hence the term “landing” page.

shopify landing page
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For Shopify stores, landing pages are crucial in enhancing conversions. They simplify the process of turning visitors into shoppers by tailoring experiences for different audience groups.

Moreover, a well-crafted landing page can leave a positive impression, making visitors view your business as professional and trustworthy.

Here are some additional key advantages that landing pages can bring to your eCommerce website:

  • Effortless Marketing: Shopify sellers can effortlessly create and launch landing pages for their marketing campaigns.
  • Boosting ROI: Paid advertising campaigns may yield a higher return on investment (ROI).
  • Test to Make it Better: A/B testing on specific landing pages can pinpoint elements that convert effectively.
  • Insights into Target Audience: Shopify store owners gain insights into the preferences of their target audiences.

1. Lead-Capture Page

A lead-capture page’s primary goal is to collect information from visitors and generate leads. 

Typically used when visitors are deciding whether to keep using your products or services, these pages include a web form with fields for Name, Address, Phone number, Age, and Email address.

To encourage lead generation, it’s essential to have a web form that visitors fill out. Once submitted, visitors receive a reward in return. Common rewards include eBooks, free samples, discounts, or other digital assets.

2. Click-Through Page

A click-through page acts as a warm-up, preparing visitors to move to another page focused on conversion through a single Call To Action (CTA).

This page usually has eye-catching graphics, a catchy headline, brief product descriptions, and an engaging CTA button. It aims to encourage visitors to click the button and go to another page, where they can finish their conversion right away.

Think of click-through pages like a filter they increase the likelihood of gaining customer trust, sending high-quality traffic—visitors more likely to convert—down your sales and marketing funnels.

3. Sales Page

Named for its purpose, a sales page has one goal: to make sales. Its essential elements include a headline, body copy, Call to Action (CTA), testimonials or reviews, an About Us section, and videos.

Since this page is all about closing the deal, it’s typically positioned at the end of the sales funnel. Crafting a successful sales page undoubtedly requires deep insights and considerable effort.

There are two main types of sales pages: short-form and long-form. Despite their differing lengths, they share a common objective—to provide visitors with information about your products and, ultimately, convert them into buyers.

Short-form Sales Page

    1. Contains less information compared to long-form.
    2. All content is easily viewed without extensive scrolling.

Long-form Sales Page (Sales Letter)

    1. Provides more room for detailed information.
    2. Allows for long paragraphs, extensive product descriptions, and a large collection of product photos.

4. Shopify Splash Page

A splash page, positioned before any other page on your website, is crafted to enhance the user experience by presenting crucial information right at the start.

Splash pages serve multiple functions, ranging from drawing attention to important announcements and promoting offers to displaying disclaimers or warnings.

In the context of Shopify, creating a splash page can be seamlessly integrated, much like adding a popup to your main homepage, contingent on your specific objectives.

5. Viral Page

Viral pages are strategically crafted to leverage the shareability of social media, aiming to go viral and significantly enhance brand awareness. 

To achieve this, these pages place a strong emphasis on content creation, seeking to captivate attention and motivate users to share within their circles. 

Consequently, the content on viral pages tends to be trendy and entertaining, often incorporating videos or games to generate a wow factor.

Despite this focus on shareable content, links to the company website are also integrated, albeit in a subtle manner.

How to Create A Shopify Landing Page: 3 Ways

1. Using Shopify’s Built-in System

Step 1: Make a Template

    1. Go to Shopify and choose your theme under Online Store > Themes.
    2. Click Customize and select Create a Template.
    3. You’ll get a blank page to start adding your stuff.
shopify landing page
gempages.net/

Step 2: Arrange Things

    1. Pick what you want on your page from the menu on the left.
    2. Move things around by dragging and dropping.
    3. Save your changes in the top right corner.

Step 3: Create a New Page

    1. On your Shopify dashboard, click Pages > Add Page.
shopify landing page
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Step 4: Build Your Page

    1. Choose the template you made.
    2. Add cool stuff like a title, pictures, and buttons in the Page section.
    3. Make it search-friendly with Shopify’s SEO features, like the Search engine listing preview.
shopify landing page
gempages.net/

2. Using Liquid for a Higher Level of Customization

Step 1: Pick Your Theme

Go to the Online Store, click on Themes, and choose the one you like. Open the Actions menu and hit Edit Code.

shopify landing page
gempages.net/

Step 2: Create a New Template

Head to Templates and choose Add a new template. In the pop-up, pick a type and give it a name, like “landing page.”

shopify landing page
gempages.net/

Step 3: Edit and Save

After making the template, jump into the editor. Change the HTML code if you need to, then click Save.

For Templates Without Sections,

Your template is good to go. Assign it to a page by choosing it from the Template Suffixes list.

For Templates with Sections
    1. Find the tag you want to change in the editor.
    2. Rename it.
    3. Save the template.
    4. Create a new section with the same name under Sections > Add a New Section, like “product-landing-template.”
    5. Continue editing in the Create Section. Remove the default code, add the new code, make changes, and save it as a new section.

3. Using Apps to Build a High-converting Landing Page

Now, let’s explore the leading Shopify landing page apps. In this section, we’ll take a glance at each app, highlighting its key features, pricing, and ratings.

BuilderDescriptionFeaturesPricingRatings
GemPagesFast and smart builder. AI Image-to-Layout, Shopify App Element.AI-powered Image-to-Layout – Responsive designsFree plan available. Paid plan starts from $29/month.4.9
ShogunStrong builder with A/B testing, analytics, and AI SEO.A/B testing – Built-in analytics – AI SEOFree plan available. Subscription options from $99/month4.7
EComposerFree builder with Global Block, Section Builder, and 360+ templates.Global Block and Section Builder – 360+ customizable templatesFree plan, Paid plans from $19/month5.0
PageFlyPopular builder with “Saved Section” and Mailchimp form.“Saved Section” feature – Mailchimp form element

Free to install.

Paid plan from $24/month

4.9
PagetifyNew builder with drag-and-drop, page history, and priority support.Page history function Priority supportFree plan available. The paid plan starts from $9/month.5.0

Best Shopify Landing Page Examples

1. The Factor Formula

Why The Factor Formula’s landing page works:

    1. Balanced Information Presentation: Despite containing a wealth of information, the landing page skillfully utilizes well-placed graphics and a structured text hierarchy to prevent overwhelming the viewer.
    2. Establishes Trust: The brand successfully builds trust by incorporating inspirational content, such as customer testimonials and before-and-after images, throughout the landing page.
shopify landing page
gempages.net/

2. Topaz

Why Topaz’s landing page is effective:

    1. Focus on Product Visuals: The page highlights numerous model photos wearing swimwear to provide a clear visual representation of how the swimsuits appear on various body types.
    2. Clean Web Design: Consistently following a simple formula—high-quality product images, straightforward and attractive text, and relevant calls-to-action—creates a minimal and engaging design across the entire landing page.
shopify landing page
gempages.net/

3. Cape Saltie

Why Cape Saltie’s landing page is effective:

    1. Incorporates Video Backgrounds: Instead of static images, Cape Saltie utilizes brief videos to present its products and services dynamically.
    2. Engaging Text: Cape Saltie excels in crafting website copy that is straightforward yet not overly simplified. The text is friendly, easy to understand, and designed for quick browsing—ideal for today’s internet users.
shopify landing page
gempages.net/

10 Tips to Create A High-Converting Shopify Landing Page

1. Set a clear goal

    1. Define a single objective for your landing page to maintain focus.
    2. Address customer pain points rather than solely promoting product benefits.

2. Identify your target audience and their needs

    1. Create landing pages tailored to specific audience groups.
    2. Understand customer profiles, challenges, and priorities.

3. Determine your value proposition

    1. Craft a statement highlighting why customers should choose your products.
    2. Align your value proposition with customer pain points.
shopify landing page
gempages.net/

4. Present a clear and specific message

    1. Keep body copy concise, on-brand, and audience-focused.
    2. Ensure messaging aligns with the overall campaign and emphasizes the value proposition.

5. Make your headlines stand out

    1. Use headlines as product slogans to communicate benefits.
    2. Keep headlines simple, to the point, and interesting for quick comprehension.
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6. Create a compelling Call-To-Action (CTA) button

    1. Use a strong CTA button for effective user engagement.
    2. Include only one CTA per page to avoid distractions.
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7. Use stunning imagery

    1. Feature attractive images that complement your copy.
    2. Consider using background videos for an immersive experience.
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8. Take advantage of social proof

    1. Display positive feedback, reviews, ratings, and testimonials.
    2. Build brand credibility through authentic customer experiences.
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9. Remove conversion barriers

    1. Optimize page loading time for a better user experience.
    2. Simplify the checkout process and provide adequate information.

10. Improve your search engine optimization (SEO)

    1. Conduct keyword research and incorporate relevant keywords in the copy.
    2. Use SEO tools to analyze page status and address potential issues.

Conclusion

So, in conclusion, crafting a fantastic Shopify landing page involves setting a clear goal, understanding your audience, and presenting compelling content.

Additionally, boost your page’s visibility with effective SEO practices. By following these simple yet effective tips, your Shopify pages are poised for success, attracting more customers to your online store.

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