How to Optimize Shopify Image Size [Only Guide]

Table of Contents

Last Updated: June 2024

Ever wondered about the impact of Shopify image size on your sales? 

Etsy’s recent study provides a compelling answer: a whopping 90% of shoppers consider photo quality as “extremely important” or “very important” in their purchase decision, surpassing product cost, shipping fees, and even reviews. 

This statistic underscores the vital role of image optimization in online retail success. So, if you’re keen on enhancing your store’s visual appeal and driving more sales, you’re in the right place. 

Let’s dive into the strategies that will transform your Shopify images and elevate your business.

Why Shopify Image Sizes Matter for Customers

Having an attractive store, like the one shown above from Brevitē, is great for getting people to visit. But the details about your images matter.

The size of your images is important—both the file size and how big they are. The file size affects how fast your pages load, while the image dimensions determine how the pictures appear on your store pages.

Different parts of your store need images with specific shapes. This shape is decided by the image’s dimensions. 

For example, an image that’s 1200 x 400 pixels has a shape of 3:1. This kind of image works well if you want it to stretch across the screen but not take up the whole height, like a banner at the top of your homepage.

It’s essential to think about how you crop your images for where you want to put them in your store. This greatly affects how easy it is for visitors to see your products.

Shopify Image Size: Guidelines

Shopify doesn’t provide highly detailed recommendations, but here’s what they suggest:

  1. Maximum image dimensions: 4472 x 4472 pixels or 20 megapixels
  2. Maximum image file size: 20 MB
  3. Recommended dimensions for square images: 2048 x 2048 pixels
  4. Minimum dimensions for zoom functionality: 800 x 800 pixels


Shopify offers its resizer tool, allowing you to resize images to Large (4472 x 4472 px), Medium (2048 x 2048 px), or Compact (1024 x 1024 px) sizes.

To maintain fast loading speeds, Shopify automatically compresses images and uses alternative formats like WebP where possible. 

Additionally, Shopify slightly adjusts images for different screen resolutions, especially for mobile phones.

To ensure your images display as intended, it’s advisable to adjust them so the main subject is centered. Square photos work well for mobile displays as they stack uniformly and occupy more screen space.

Types of Shopify Image Size

In your Shopify store, different pages require various types of images, each serving a specific purpose in your store’s design.

Let’s explore popular image types crucial for creating a visually appealing portfolio:

  • Product Images: Arguably the most vital images in your store, providing detailed representations of your products. They need to showcase every angle and feature, aiming to replicate the in-store experience.
  • Collection Images: Represent logically curated product selections designed to guide shoppers through the sales funnel. They should compellingly depict entire categories of products.
  • Banner Images: Wide-format images that stretch across the screen and serve diverse functions based on the page they appear on, be it the homepage, collection pages, about Us page, or FAQ page.
  • Slideshow Images: Similar to banner images, visuals create a coherent series spanning the screen, enhancing the visual appeal of your store.
  • Logo/Header Images: Typically featuring your brand’s logo, these images appear in your store’s header and are consistent across every page, providing brand identity.
  • Blog Featured Images: If you engage in content marketing (which is highly recommended), the featured image on your blog posts takes a prominent position at the top of the page, introducing the topic effectively.

File Formats for Shopify Image Size

Image Format Ideal Use Advantages
JPEG (or JPG) Product photos, banners, slideshows, blog posts, and pages. Maintains good image quality at small file sizes, suitable for fast-loading e-commerce websites.
PNG Logos, icons, borders, and trims. Higher quality supports transparent backgrounds, great for detailed graphics.
GIF Animated elements for adding motion to your store. A classic format for small animations, compresses well for efficient loading.
WebP Automatically serves for compatible browsers. High-quality images with significantly smaller file sizes, ensuring fast loading.

Different Shopify Image Sizes for Your Store

When it comes to showcasing your products, banners, and blog posts on Shopify, getting the right image sizes is essential. 

Here’s a structured breakdown of the recommended sizes for various elements across your store:

ElementSizeAspect RatioAdditional Notes
Product ImagesSquare, up to 2048 x 2048 px1:1Zoom feature: 800 x 800 px minimum; File size < 300 KB
Collection ImagesSquare, up to 2048 x 2048 px1:1 (Flexible)Maintain aspect ratio for consistency and mobile stacking
Homepage Banners1200-2000 px (W) x 400-600 px (H)FlexibleConsider popular screen resolution: 1920 x 1080 px (16:9)
Collection Page BannersAspect Ratio ~4:1Panoramic Effect 
Slideshow Images1200-2000 px (W) x 400-600 px (H)FlexibleAdjust the aspect ratio for above-the-fold space or other sections
Blog Featured ImagesTypically 1800 x 1000 px1.8:1 (Flexible)The aspect ratio allows space for accompanying text
Logo/Header ImagesIdeal: 200 x 200 px; Max: 450 x 250 pxFlexibleCentered placement for consistent branding
Background Images1920 x 1080 px16:9File size < 1 MB

Best Shopify Image Resizer Apps 

Adjusting the size of images for your online store can lighten the load on your webpage, enhancing your website’s loading speed.

You can resize your images using tools or apps made for Shopify. We’ve found the best ones for you. Just pick one and start making your Shopify images load quicker.

  1. Tiny: SEO Image Optimizer, Speed 
  2. Avada SEO & Image Optimizer 
  3. Crush: Speed & Image Optimizer 
  4. Hextom: Bulk Image Edit & SEO

1. Tiny: SEO Image Optimizer, Speed

shopify image size

Rating: ⭐ 5.0

Pricing: From $2.49/month. Free to install.

This tool stands out as the top choice for image resizing, and for good reason. It not only resizes your images but also handles various other crucial tasks.

Key Features

    • Improved SEO: Enhance your website’s visibility with powerful SEO tools that boost search engine rankings.
    • Faster Loading: Automatically optimize pages with lazy loading, ensuring your site loads quickly and provides a seamless experience for visitors.
    • Easy Image Optimization: Quickly resize, compress, and add alt text to images, enhancing your website’s visuals effortlessly.

2. Avada SEO & Image Optimizer

shopify image size

Rating: ⭐ 4.9

Pricing: $34.95/month. Free plan available. 14-day free trial.

This Shopify app is your complete solution for enhancing page speed. Slow loading can be detrimental to eCommerce sites.

But with this app, you don’t need to worry. It utilizes browser preloading to make your pages up to three times faster.

Key Features

    • Faster Loading: Instantly speed up your website using lazy loading and smart speed technology, making your site load quicker.
    • Easy SEO Optimization: Improve your site’s visibility with optimized meta tags, local business details, and Google structured data for better search engine results.
    • Automated SEO Audits: Get automatic SEO checks for products, collections, and blog posts. Plus, receive detailed reports, photo optimization, and notifications for SEO issues, simplifying your website management.

3. Crush: Speed & Image Optimizer

shopify image size

Rating: ⭐ 4.8

Pricing: From $4.99/month. Free plan available

Crush provides multiple ways to optimize your images and allows you to change the text of the ALT attribute of your images. 

Moreover, this customization helps search engines categorize your product and collection images more efficiently.

Key Features

    • Faster Website: Boosts your website speed and improves picture SEO for better performance.
    • Automatic Optimization: Automatically renames picture files and ALT tags, enhancing search engine visibility without manual effort.
    • Easy Compression: Choose from various compression options effortlessly, allowing you to optimize your images according to your preferences.

4.  Hextom: Bulk Image Edit & SEO

shopify image size

Rating: ⭐ 4.8

Pricing: From $9.99/month. Free plan available

Hextom is a comprehensive photo editing app for Shopify. Successful stores often excel in product imagery, driving sales to new heights. 

Optimized product or collection images can attract organic search engine traffic, enhancing visibility and boosting your sales naturally.

Key Features

    • Improved SEO: Enhance your store’s visibility by optimizing file names, alt-text, and image sizes, ensuring faster loading times and better search engine rankings.
    • Easy Image Editing: Quickly edit images in bulk by resizing, cropping, adding watermarks, and more. Also square images and make multiple adjustments simultaneously.
    • Convenient Download and Upload: Effortlessly download and upload store images for product launches and backups. You can also modify individual images for tailored edits.


In summary, optimizing your Shopify store’s image size is crucial for speed, user experience, and search engine rankings

Faster loading times and improved visuals translate into satisfied customers and higher search visibility. 

In the competitive e-commerce landscape, image optimization is the key to long-term success. Prioritize it, and your Shopify store will thrive.

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