Last Updated: February 2024
With the limitations in physical interactions owing to the COVID-19 pandemic, video marketing made a notable appearance in the digitized business world.
According to a survey, about 75% of users visit a company’s website after viewing a video.
However, with the sheer bulk of content flooding the internet, your videos might not be visible to your target audiences.
In fact, 300 hours of video are uploaded to YouTube every minute, making it crucial for you to optimize your videos for SEO.
This article will help you understand how SEO can boost your video marketing strategies.
In this article, we will cover the following:
- What is Video Marketing?
- The Importance of Video Marketing In Business [Stats]
- Top 5 Benefits of SEO in Video Marketing
- 5 SEO Strategies for Successful Video Marketing
What is Video Marketing?
Video marketing can be defined as the method of circulating video descriptions of your products and services to expand your online profile and direct customer attention towards your company website.
Video marketing can also be used to share your company’s visions and ideas to connect with your audience and establish bonds.
Here are some facts for you to understand why businesses incorporate videos in their marketing strategies:
The Importance of Video Marketing in Business [Stats]
Numbers never lie! The following stats will give you a clear picture of how video marketing can benefit your outreach:
- Shoppers who view videos are 1.81 times more likely to purchase a product than non-viewers.
- 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
- Retailers cite a 40% increase in purchases because of videos.
- In an eye-mapping study of search engine results pages, (SERPs), video results commanded more attention than other listings.
- 64% of people in the US own a smartphone.
- Mobile shoppers are 3 times as likely to view a video than desktop shoppers.
- 57% of smartphone owners watch product videos in stores.
It is evident from the above-mentioned statistics that video marketing can help you attract customers to your products.
More importantly, a prominent trait of customers that was highlighted by the above-mentioned stats is their desire to get educated regarding a product before making a purchase and that video descriptions are a great way of doing this.
Now that we have established the importance of video marketing, let us focus on how SEO practices allow your videos to get to your target audience before your rivals do.
Top 5 Benefits of SEO in Video Marketing
1. Grants visibility to your videos:
No matter how good the content of your video is, if it doesn’t reach your target audience, all your efforts go in vain.
When you incorporate SEO strategies (mentioned later in this article), customers will be directed to your videos based on the keywords they search that match with your content.
SEO improves your ranking in search engines which renders your videos great visibility.
2. Increases traffic to your websites:
Implementing SEO strategies while preparing video content can drive traffic to your website through improved rankings on the google search engine.
Simply put, your video can bring a significant amount of traffic to your website if it ranks in the top five positions on Google.
That’s because CTR is maximum for videos that occur in the top 5 ranks.
The following graph by Backlinko will help you understand how many clicks top 100 results get in Google SERP:
4. Adds to the authority of your website:
SEO practices like internal linking, backlinking, and external linking contribute towards your content getting a higher rank on search engines and improving your website’s authority.
The authority of your website refers to how rankable your website is, based on high-quality content and its reliability.
Icing over cake: “Using videos for SEO can encourage leading websites or prominent companies to refer to your content and link back to your website. It would add to your website’s authority and help your video appear in search engines.”
5. Improves Video engagements metrics:
While ranking a video, search engines analyze its engagement metrics like video views, likes, comments, etc. SEO practices can improve your video’s engagement metrics indirectly by making it appear more often.
Wondering how that works?
While selecting which videos to display when a user searches something, Youtube analyzes the relative keywords, description tags, and transcripts of different videos.
Thus, SEO practices ensure that your videos appear more often, thereby improving your video engagement metrics and eventually earning you a better rank in search engines.
6. Improves content:
SEO practices keep you focused on topics of relevance. When you create content that is in demand, your videos will automatically come up in related searches.
Moreover, it helps you develop a great content marketing strategy through regular updates of relevant topics and queries posted throughout the web.
Now, if you realize how crucial SEO is for your video marketing ventures and the success of your company, here are some SEO tips to improve your video ranking on search engines.
5 SEO Strategies For Successful Video Marketing
1. Research on trending topics:
Your videos must resonate with what customers require and are looking for on the internet.
A great method to keep track of recent developments throughout the globe is using Google Trends.
It keeps you up-to-date with the most recent happenings throughout the world and helps you generate more engaging and relatable content.
2. Identify relevant keywords:
In the SEO space, keywords refer to the search terms that searchers use to search content or get answers to their queries. For example, “how to tie a tie” is the most commonly used keyword or search term people use when they need a guide on tying a tie.
Identifying the most common and relevant keywords, and using them in your video title and description can help your video get found by people.
So, look for the relevant keywords and use them in your title, video descriptions, and tags.
Bonus tip: You can use extensions like Keywords Everywhere to search for keywords and analyze how profitable they would be.
‘Keywords Everywhere’ can also provide you with the following features:
- Search Volume: It is the average of the total searches (of the keyword you type) made by people in the last 12 months.
- Cost Per Click: CPC is the amount of money you get paid for each click of the keyword in Google Ads.
- Competition: Adwords competition is a measure of the number of advertisers running ads for your keyword on Google Adwords.
- Trend Data: Provides you the historical monthly data for the keyword you typed for Google since 2004 and Youtube since 2008.
3. Use relevant tags:
Tags have become quite popular on YouTube and other video and social media platforms as they can help users categorize and find relevant content.
So, if you are aiming at getting a higher rank for your YouTube videos, you should be using relevant tags..
For example, if you create workout-related videos, you can use tags like – #workout, #workout music, #workout food to help your video get found by the people.
Bonus tip: You can use the YouTube Tags tool to generate the trending tags based on your title and keywords.
4. Choose the right hosting platform:
Hosting platforms play a major role in your marketing strategy. Before choosing a hosting platform, you need to first determine what your purpose is.
According to Phil Nottingham – an expert on Video SEO, “if you aim at driving traffic to your website and reel in prospects, you should avoid using YouTube as a hosting platform. That’s because it is very easy for your prospects to get lost in the huge bulks of rival content.
On the contrary, if the target of your video marketing is to spread brand or product awareness, you could opt for YouTube as a hosting platform.
5. Create mobile-friendly content:
As mentioned earlier in this article, mobile shoppers tend to watch videos 3 times more than desktop shoppers.
Thus, your website must be compatible with both desktops as well as mobile phones providing equivalent quality on either platform.
Bonus tip: You can use Google’s Mobile-friendly tool to verify if your website is friendly or optimized for mobile devices or not. Additionally, it may also give you personalized suggestions on what’s wrong and how to fix the issues.
Video marketing is an efficient method that not only helps your customers in making educated decisions regarding a purchase but also acts as an efficient marketing strategy.
However, with the huge bulk of content available online, it is very easy for your competitors to entice your prospects.
The best way to prevent this is by using the SEO strategies discussed in this article to improve the ranking of your videos and thus, increasing your brand authority and reliability in the market.
After improving your video marketing strategy, you can employ Saufter – the customer service software that can help you automate and scale your customer support.