Salesforce vs Hubspot: Which Tool Is Best For Your Business?

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salesforce vs hubspot

Last Updated: April 2024

Salesforce vs HubSpot – If you find yourself at the crossroads of choosing the right CRM and marketing automation solution for your business, you’re certainly not alone.

In the ever-evolving world of CRM and marketing automation tools, the decision between Salesforce vs. HubSpot can be a game-changer.

According to a recent study by Globe Newswire, “CRM software spending is projected to reach $41.7 billion by 2027”.

So, let’s dive right in and explore which of these two heavyweights will best propel your business toward success.

Salesforce vs. HubSpot – Quick Overview

Marketing FeaturesRobust email campaigns, targeted content, trackingAll-in-one marketing platform, content creation, social media management, lead nurturing
Sales FeaturesLead management, opportunity tracking, forecastingSales process streamlining, email tracking, user-friendly interface
Service FeaturesCase management, knowledge base, automated workflowsTicketing, customer feedback surveys, unified inbox
Ease of UseSteeper learning curve, suited for larger enterprisesUser-friendly interface, ideal for small to mid-sized businesses
Customer SupportMultiple support options, extensive resourcesResponsive support, knowledge base, live chat, email support
Reporting & AnalyticsCustom reports, deep insightsUser-friendly reporting, easy setup
IntegrationsVast ecosystem through AppExchangeWide range of integrations for marketing, sales, and service
AutomationAdvanced automation, AI toolsUser-friendly automation, straightforward setup
Software PricingVaried pricing tiers, 30-day free trialFree plan, affordable starter, higher-priced professional and enterprise options

This table provides a concise overview of the key features and differences between Salesforce and HubSpot.

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Salesforce vs. HubSpot – Detailed Review

Having just examined the key differences in the quick overview table, let’s now take a closer look at the individual strengths and weaknesses of Salesforce and HubSpot.

Marketing Features (Final Winner – Both, Salesforce – ⭐4.7/5, HubSpot – ⭐4.6/5)

    • Salesforce: Salesforce offers robust marketing automation tools, allowing you to create & deliver highly personalized targeted email campaigns that resonate with your audience.
    • HubSpot: HubSpot, on the other hand, provides an all-in-one marketing platform that offers features like content creation, social media management, and automated lead nurturing, all under one roof.

Winner: Both

User Reviews

I have worked with Salesforce, Sales Cloud and Service Cloud, with integrated Marketing functionality, for several years (since 2016). I LOVE Salesforce.” – Amanda S, mid-market.

What I like best about Hubspot Marketing Hub is its comprehensive set of features and tools that cover a wide range of marketing activities, including email marketing, lead generation, social media management, analytics, and more.” – Victoria C, small business.

Sales Features (Final Winner – Both, Salesforce – ⭐4.7/5, HubSpot – ⭐4.8/5)

    • Salesforce: Salesforce equips your sales team with comprehensive tools for lead management, opportunity tracking, and forecasting that are required to close deals with precision.
    • HubSpot: HubSpot’s sales features are designed to streamline your sales process using automation capabilities, email tracking, and a user-friendly interface.

Winner: Both

User Reviews

Salesforce Sales Cloud acts as a centralised repository for customer and prospect information. As a CSM it allows me to store and manage data related to contacts, accounts, leads, and opportunities in one place. – Jisha Jose T, mid-market.

we are able to nurture leads and convert them or qualify them through workflows, conditional splits etc – so it’s automating a lot of the time-consuming work our sales teams used to do.” – Alice C, small business.

Service Features (Final Winner – Both, Salesforce – ⭐4.2/5, HubSpot – ⭐5/5)

    • Salesforce: Salesforce provides a robust service platform with features like case management, knowledge base, and automated workflows, enabling your customer support team to deliver top-notch service and resolve issues efficiently, ultimately enhancing customer satisfaction.
    • HubSpot: HubSpot’s service features seamlessly integrate with its CRM, offering tools for ticketing, customer feedback surveys, and a unified inbox, making it easier for your support team to manage customer inquiries and deliver exceptional support, all from one central hub.

Winner: Both

User Reviews

Features like account, contact, and customer management centralize all customer history and interactions in one platform for more effective customer service.” – M Zech K, small business.

After being a part of 3 different departments (Service, Sales, and Marketing) I understand just how much information exists in the CRM and it is always easy to navigate and find what is needed!” – Aaon L, mid-market.

Ease of Use (Final Winner – HubSpot, ⭐4.9/5, 690 Reviews)

    • Salesforce: Salesforce’s extensive features come with a steeper learning curve, making it better suited for larger enterprises with dedicated training resources.
    • HubSpot: HubSpot’s user-friendly interface and intuitive design make it an ideal choice for small to mid-sized businesses, as it is easy to adapt and use without extensive training.

Winner: HubSpot

User Review

But, the ease-access or user friendly in Hubspot is great to use.” – Karuna A, mid-market.

Customer Support (Final Winner – Both, Salesforce – ⭐4.4/5, HubSpot – ⭐4.5/5)

    • Salesforce: Salesforce offers a range of customer support options, including phone, email, and online community support, providing you with extensive resources to address any issues or questions you may have, at any time.
    • HubSpot: HubSpot’s customer support is known for its responsiveness and accessibility, with a robust knowledge base, live chat, and email support readily available to help you quickly resolve any queries.

Winner: Both

User Reviews

Salesforce Support is always available to quickly assist. Their support reps are knowledgeable, friendly, and effiecient.” – Alexander K, mid-market.

Extremely accessible customer service. They’re friendly, helpful, and always follow up on the more complicated tickets that have to be discussed with their backend team.” – verified user, mid-market.

Reporting & Analytics (Final Winner – Both, Salesforce – ⭐4.8/5, HubSpot – ⭐4.3/5)

    • Salesforce: Powerful reporting and analytics tools that allow you to create custom reports, track key performance metrics, and gain deep insights into your sales and marketing efforts.
    • HubSpot: User-friendly reporting and analytics features that are easy to set up and use. These help you track essential data such as website traffic, lead generation, and email performance.

Winner: Both

User Reviews

The real-time analytics and reporting capabilities enable our teams to make informed decisions on the spot.” – Nathaniel W, enterprise.

Analytics and Reporting – Hubspot is our source of truth and everything is connected with it” – Pedro A, mid-market.

Integrations (Final Winner – Both, Salesforce – ⭐4.7/5, HubSpot – ⭐4.6/5)

    • Salesforce: You get a vast ecosystem of third-party integrations through its AppExchange marketplace, giving you the flexibility to connect your CRM with various other tools and systems.
    • HubSpot: HubSpot also presents a wide range of integrations, including popular apps and services, allowing you to seamlessly connect your marketing, sales, and service efforts.

Winner: Both

User Reviews

Seamless integration with other tools centralizes data and enhances collaboration, resulting in improved overall efficiency and customer engagement.” – Rani J, mid-market.

integration of social media platforms or API integration works clean” – Murali B, mid-market.

Also, read How To Integrate Zendesk And HubSpot

Automation (Final Winner – Salesforce, ⭐5/5, 804 Reviews)

    • Salesforce: The advanced workflow automation, process builder, and artificial intelligence tools help you streamline your business processes and save time on repetitive tasks.
    • HubSpot: HubSpot’s straightforward automation features are user-friendly and accessible. Easily set up email workflows, lead nurturing sequences, and marketing automation, without a steep learning curve.

Winner: Salesforce

User Review

The automation capabilities within Salesforce Cloud also streamline repetitive tasks, allowing your team to focus on more strategic activities.” – Oscar H, enterprise.

Software Pricing

Salesforce Service Cloud

    1. Starter – Priced at $25 per user per month, it offers a bundle of sales, service, and email outreach tools to get you started.
    2. Professional – For $80 per user per month, you’ll get a complete service CRM designed for teams of any size.
    3. Enterprise – Priced at $165 per user per month, this option provides a customizable CRM for comprehensive service tailored to your business needs.
    4. Unlimited – If you’re looking for unlimited CRM power, you can opt for the Unlimited plan at $330 per user per month.
    5. Trial – A 30-day free trial is available for you to explore the platform before committing.

salesforce vs hubspot

User review

The intial pricing though is low but the features were a little less and if we look for high end features I would have to pay high prices.” – Sagar C, enterprise.

HubSpot CRM Suite

    1. Free plan – HubSpot’s basic tools come at no cost to you.
    2. Starter – Starting at $18 per month, this plan offers essential marketing, sales, service, CMS, and operations software.
    3. Professional – The Professional plan, starting from $1600 per month, provides comprehensive marketing, sales, customer service, CMS, and operations software.
    4. Enterprise – Do you need the most powerful software? Then, check out the Enterprise plan that starts from $5000 per month and includes robust marketing, sales, customer service, CMS, and operations tools.

hubspot pricing - salesforce vs hubspot

User review

The pricing can be a bit steep depending on your needs, but we can’t complain as it’s useful and solves many problems at once.” – verified user, small business.

Consider your business requirements and budget to choose the best option that suits your needs.

Having gained a clear understanding of the differences between Salesforce and HubSpot, it’s time to explore how can provide your business with powerful helpdesk solutions. Let’s dive in!

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Salesforce vs. HubSpot – Make the Right Choice

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