Omnisend Pricing, Features, Reviews [Complete Breakdown]

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Omnisend pricing

Last Updated: May 2024

Welcome to our guide on Omnisend pricing

When it comes to crafting a winning marketing strategy, understanding the landscape is paramount, and that begins with a close look at Omnisend pricing. As the driving force behind successful customer engagement, Omnisend offers not only a range of powerful features but also transparency in its pricing structure. 

In this comprehensive breakdown, we will embark on a journey through Omnisend’s pricing in detail and check real user reviews. This guide equips you with the knowledge needed to make well-informed decisions. 

Join us as we dissect Omnisend’s pricing, ensuring you unlock its full potential for your marketing endeavors.

What is Omnisend?

Omnisend pricing
Image source: Omnisend

Omnisend is like a smart helper that enables you to talk to your customers in a friendly and effective way. It’s a tool that helps you send emails and messages to your regular customer and reach out to potential customers. 

Moreover, the platform makes these messages personalized and timed just right, so your customers feel special and more likely to keep buying from you. It’s like having a virtual assistant that handles communication with customers to make them happy and loyal.

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Overview of Omnisend pricing plans

Features

Free

Standard 

Pro

Omnisend branding

Yes

No

No

SMS

60 international messages

60 international messages

3540 international messages 

Sign-up forms and landing pages

Unlimited

Unlimited

Unlimited

Mobile-friendly email templates

Yes

Yes

Yes

Segmentation

Unlimited

Unlimited

Unlimited

Sales, campaign, and retention reports

Yes

Yes

Yes

Website tracking

Yes (1 month of historical data)

Yes (6 months)

Yes (18 months)

Click map

Yes 

Yes

Yes

Automation workflows and reports

Yes

Yes

Yes

A/B testing

Yes

Yes

Yes

Multiple users for your account

Unlimited

Unlimited

Unlimited

24/7 support (email and live chat)

Email

Both

Both

3rd party app integrations 

Yes

Yes

Yes

Custom domain signature (SPF, DKIM)

No

No

Yes

Dedicated account manager

No

From 60k contacts

From 27k contacts

Omnisend pricing based on list size

250 contacts

$0 unlimited contacts up to 500 emails.

  

500 contacts

$0

$16/month for 6,000 emails.

$59/month for unlimited emails

2,500 contacts

$0

$35/month for 30,000 emails

$59/month for unlimited emails 

5,000 contacts

$0

$65/month for 60,000 emails

$90/month for unlimited emails

10,000 contacts

$0

$115/month for 120,000 emails

$150/month for unlimited emails

25,000 contacts

$0

$245/month for 300,000 emails

$370/month for unlimited emails

50,000 contacts

$0

$330/month for 600,000 emails

$650/month for unlimited emails

Also read: Top 12 grow email list apps for Shopify

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A detailed breakdown of Omnisend pricing plans

ominisend pricing
Image source: Omnisend

1) Omnisend pricing: Free plan

      • Best for: Emerging enterprises or those delving into Omnisend exploration.
      • Price: $0/mo
      • Reach: Up to 250 contacts
      • Contact list size: Unlimited
      • Emails: 500 emails/month
      • SMS: Up to 60 SMS
      • Web push: Up to 500 web push
    • Includes:
      • Professional looking email templates
      • Pre-built automation & workflows
      • Popups & signup forms
      • Unlimited segmentation
      • Sales & performance reports
      • A/B testing
      • 24/7 email & live chat support

2) Omnisend pricing: Standard Plan

      • Best for: The plan is suitable for growing or medium-sized business focused on email marketing
      • Price: $16/mo
      • Reach: Up to 500 contacts
      • Emails: 6,000 emails/mo
      • SMS: Up to 60 SMS
      • Web push: Unlimited web push
    • Includes:
      • Everything in Free plan, plus:
      • Customer success manager from $400
      • One-off $1 in free SMS sends | Monthly SMS plans available.

3) Omnisend pricing: Pro plan

      • Best for: If you send a large number of messages and seek to enhance your capabilities through SMS integration.
      • Price: $59/mo
      • Reach: Up to 500 contacts
      • Emails: Unlimited emails
      • SMS: Up to 3,933 SMS/mo
      • Web push: Unlimited web push
    • Includes:
      • Advanced reporting features
      • Customer success manager from $400
      • Free monthly SMS worth the price of the plan.
      • 24/7 priority support

4) Omnisend pricing: SMS and MMS

The number of messages you can send depends on the destination country. For instance, in the United States, a solitary SMS is priced at $0.15 and MMS costs $0.45.

The number of messages

100

1,000

5,000

SMS credits

$1.50

$15

$75

MMS credits

$4.50

$45

$225

All plans include message credits as part of the plan’s cost but you have the flexibility to acquire more credits at an affordable rate.

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Key features missing in Omnisend

1) Basic email editor:

The template editor lacks advanced features, which can make the design process seem tedious. Notably, it lacks an inbox and dark mode preview option, lacks support for interactive AMP emails, and the available premade templates are quite basic. 

There is a noticeable need for more customization options within the email editor. Some competing platforms offer a significantly more robust email builder, especially for crafting advanced emails. 

2) Email deliverability concerns:

Comparatively, the deliverability rate of Omnisend’s email averages at 75.1%, notably lower than its competitors. Such lower rate might result in your emails being flagged as spam, affecting their reach and impact.

3) Integration limitations:

While Omnisend does offer integrations with major e-commerce brands, it lacks compatibility with Google Analytics and several CRM software options. This may pose limitations on its overall integration capabilities.

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User reviews

Positive reviews

“I like Omnisend because it’s quite simple, but all the best practices for e-commerce are available there. The prices are reasonable, the integration with Shopify works great, and the customer support works excellent.”

Anna P.

“I have 14 years of experience with email marketing. After testing several email marketing platforms, including Salesforce Marketing Cloud and Klaviyo, Omnisend has completely transformed my experience with its outstanding features and benefits. Making the switch from Salesforce Marketing Cloud to Omnisend was one of the best decisions for my organization, and I haven’t looked back since.”

Adam S.

Set up the automation workflows which is easily done with their drag-and-drop builder. As of this writing, we’re up just over $700 in revenue, from just the free email automation we set up.”

Sandra T.

Negative reviews

“Doesn’t work to actually send out emails. The system literally doesn’t work. I set up an automation so people will automatically receive a welcome email. It literally stopped sending emails after 3,000 even though my plan says I can send up to 60,000.

Jonathan W.

“What we dislike about Omnisend is its Content section. There’s no way to organize all of your pictures into folders.”

Brian J.

“Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send them, but creating them, in general, is just an awful process. They also don’t automatically save. I have lost edits after spending almost an hour on an email campaign edit and had to redo the whole thing.”

Phil T.

So that was our detailed breakdown of Omnisend pricing. However, if you are looking for a comprehensive solution for customer support, we suggest you take a look at Saufter.

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Key features

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    • Centralized information hub: Easily access a comprehensive overview of customer particulars with a simple scroll, simplifying and expediting support procedures.
    • Optimized order tracking: Offer proactive and round-the-clock order tracking assistance, ensuring a seamless shopping journey for each customer.
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    • Integration made effortless: Integrate with well-known platforms such as Shopify, WooCommerce, Magento, Facebook, and more, optimizing your operations to an unparalleled extent.

Final thoughts

In summation, our in-depth analysis of Omnisend’s pricing underscores its potential as a powerful marketing automation solution. From transparent pricing to versatile features, Omnisend offers a comprehensive toolkit to help you enhance customer engagement. 

Additionally, if you wish to elevate your customer support to unprecedented levels, consider Saufter!

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