Moosend Vs. Mailchimp: Which Tool Is Better For Your Business?

Table of Contents

Last Updated: April 2024

In the realm of email marketing, the choice between Moosend vs. Mailchimp can significantly impact your business’s success. This comparison aims to dissect both platforms, helping you discern which tool better suits your unique marketing needs and objectives.

Moosend vs. Mailchimp Quick Comparison

Email templatesVariety of responsive and customizable templatesWide range of templates and design options
AutomationRobust automation features, including visual automation workflowsComprehensive automation with advanced segmentation and triggers 
TestingSupports A/B testing for email campaignsOffers A/B testing for campaigns to optimize performance
AnalyticsDetailed campaign analytics and reportingComprehensive reporting and analytics tools
DeliverabilityBoasting high deliverability rates and a good email reputationKnown for good email deliverability and sender information

It’s important to note that the choice between Moosend and Mailchimp should depend on your specific business needs, budget, and preferences. Consider your email marketing goals and the features that are most important to you when making a decision.

Also, read Moosend Reviews, Pricing, and Features

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Moosend vs. Mailchimp Features Overview

1. Email Templates (Rating: ⭐4.4/5, 13 reviews)


Provides a range of responsive and customizable email templates suitable for various purposes, offering a solid selection for users.


Excels in this category with an extensive library of professionally designed templates that cater to diverse industries and marketing needs.

Winner: Mailchimp

User reviews

“Marketers find email automation incredibly helpful, and Moosend offers a wide range of ready-made templates to choose from.” Divesh S.

“The pre-designed templates are ideal for those new to the platform, but the customization is endless, giving you the freedom to design according to your preferences.” Jean R.

2. Automation (Rating: ⭐3.9/5, 12 reviews)


Gives sturdy automation features, enclosing visual workflow builders and event-triggered emails, making it suitable for creating sophisticated automation sequences.


Surpasses automation with advanced segmentation, behavioral triggers, and e-commerce automation, providing an exhaustive solution for businesses of all sizes.

Winner: Mailchimp

User reviews

“Another benefit is its automation capabilities, which save me time and allow me to send personalized, targeted emails to my subscribers.” Maria P.

“Mailchimp’s automation features help streamline marketing efforts by allowing me to setup automated email sequences and workflows.” Verified User in Real Estate

3. A/B Testing (Rating: ⭐4.2/5, 12 reviews)


Supplies A/B testing capabilities to optimize email campaigns by experimenting with elements like subject lines and content. However, it lacks the advanced testing options and granularity found in Mailchimp.


Outshines in A/B testing, dispensing extensive features for testing subject lines, send times, audience segments, and more.

Winner: Mailchimp

User reviews

“The A/B testing really helped us adjust how we email!” Aubrey R.

“A/B testing our campaigns has been life-changer for us, because email marketing is extremely important in our field.” Élisabeth D.

4. Deliverability (Moosend Rating: ⭐4.6/5, 15 reviews; Mailchimp Rating: ⭐4.1/5, 16 reviews)


Flaunts high deliverability rates, emphasizing maintaining a good sender reputation through best practices. It’s effective at ensuring emails reach recipients’ inboxes.


Mailchimp is also known for good email deliverability and equips tools and resources to improve email delivery rates, making it equally strong in this aspect.

Winners: Both

User reviews

“Helping you with increased deliverability and open rates, it’s good to help you improve your emails.” Verified User in Online Media

“Our deliverability improved, opt-ins were easy and our open rate stayed consistent as we were talking to our customers.” Hanna V.

5. Landing Pages (Rating: ⭐4.0/5, 15 reviews)


Includes a landing page builder in its paid plans, presenting the convenience of creating dedicated landing pages for your campaigns within the platform.


Furnishes landing page creation in its paid plans, with an array of templates and customization options for its users.

Winner: Mailchimp

User reviews

“Landing pages are responsive with features including countdown timer, forms, and videos.” Rishi B.

“I really like the landing pages.” Snowdrop C.

6. Customer support (Rating: ⭐4.6/5, 15 reviews)


Moosend takes the lead with its 24/7 availability, robust phone support for paid plans, a knowledge base and helpful resources. They go the extra mile to ensure clients have access to timely assistance.


Serves email and chat support, along with a knowledge base, but phone support is limited to specific paid plans. The level of support is not extensive particularly for patrons seeking immediate help.

Winner: Moosend

User reviews

“What little customer support I required has been delivered in a timely, capable and personable manner.” Howard B.

“Mail Campaign software for beginners – Superb Customer Support” Abhijeet S.

7. Pricing (Rating: ⭐4.3/5, 16 reviews)


Moosend users have the flexibility to opt for a Free Trial, Pro, and Enterprise.

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    • Free Trial

Cost: There is no charge; you can enjoy a 30-day free trial.

Features: Unlimited email campaigns, one landing page, one automation workflow, and various supplementary elements.

    • Pro

Cost: $9 per month, but if you opt for a whole year, it’s just $7 per month. The price varies based on your number of subscribers, and you can test it for free before making a choice.

Features: Contains the Free Trial traits plus an SMTP server, email campaigns, and additional functionalities.

    • Enterprise

Cost: The cost is tailored to your specific needs, so you can request a personalized quote based on your requirements.

Features: Embrace Pro specifications coupled with an account manager, priority support, SSO & SAML, dedicated IP, and more.


Choose one of Mailchimp’s four plans: Free, Essentials, Standard, and Premium. The pricing structure is based on the size of your contact list.

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    • Free

Cost: Free.

Features: 1 user, 1000 monthly email sends, pre-built email templates, reporting and analytics and other facets.

    • Essentials

Cost: $4.61/month billed annually

Features: Entails Free attributes alongside 5000 monthly email sends, 3 users, A/B testing, email scheduling and added capabilities.

    • Standard

Cost: $6.88/month for a yearly plan

Features: Incorporates Essentials characteristics as well as enhanced options like 3000 monthly email sends, 5 users, custom-coded templates, and predictive segmentation.

    • Premium

Cost: $137.50 per month for an annual plan

Features: Encompasses Standard perks with augmented capabilities like 1,50,000 monthly email sends, unlimited users, multivariate testing, and comparative reporting.

Winner: Mailchimp

User reviews

“Additionally, Moosend’s pricing is very competitive compared to other email marketing tools.” Maria P.

“Less in pricing, and it is great help for small scale organizations and startups.” Naresh B.

As we wrap up the comparison of Moosend and Mailchimp features, it’s time to delve into the world of organized support ticket management, courtesy of Saufter.

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Master support ticket organization with Saufter

Saufter’s core feature of providing a single view of all support tickets simplifies and enhances the customer support process. Combined with its integrated tools and automation features, it is a valuable solution for businesses aiming to optimize their customer service operations and deliver exceptional support to their clients.

Key features

    • Unified ticket management: Saufter yields a centralized dashboard that aggregates support tickets from various communication channels, including email, chat, and social media.
    • Multi-Channel Integration: The platform seamlessly integrates with multiple communication channels, enabling organizations to manage customer inquiries from diverse sources within a single interface.
    • Automatic Ticket Assignment: It employs intelligent routing algorithms to automatically assign tickets to the most suitable support agents based on predefined criteria.
    • Ticket Prioritization: Support agents can prioritize tickets based on urgency and importance, ensuring that critical issues receive immediate attention and are resolved in a timely manner.
    • Collaborative ticket handling: Promotes collaboration among support teams by allowing agents to assign, comment on, and share internal notes regarding tickets.
    • Reporting and analytics: Gives robust reporting and analytics tools that offer insights into support ticket performance, agent productivity, and customer satisfaction.
    • Knowledge base integration: Interacts flawlessly with knowledge base systems, providing agents with quick access to resources for resolving customer inquiries efficiently and accurately.
    • Customer self-service: Holds self-service features, allowing customers to find answers to common questions and issues through a user-friendly portal.
    • Automation and macros: Bestows automation capabilities and macros that enable support agents to automate repetitive tasks and responses.

Making the choice

In the battle of Moosend vs. Mailchimp, the choice ultimately depends on your business’s specific needs.

Moosend impresses with its affordability and growing feature set, while Mailchimp facilitates a strong suite of marketing tools and a user-friendly interface. Carefully consider your goals and resources to make the right decision for your business.

Looking for a 24/7 support partner? Consider Saufter.

Streamline customer inquiries, resolve issues efficiently, and boost satisfaction with Saufter’s user-friendly software.

Elevate your customer support experience today.

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