MailerLite vs Mailchimp: Which is Better For your Business?

Last Updated: February 2024

MailerLite vs. Mailchimp: Which is the supreme marketing solution? In the ever-evolving landscape of digital marketing, choosing the right email marketing platform can be the cornerstone of your success. 

As businesses strive to establish meaningful connections with their audience, the choice between MailerLite and Mailchimp becomes pivotal. These two giants of the email marketing realm offer distinct sets of features, each with its own array of benefits

In this article, we’ll delve into the showdown between MailerLite and Mailchimp, helping you navigate through the features and functionalities to determine the perfect fit for your unique business needs.

MailerLite vs. Mailchimp Feature Comparison

Here’s a breakdown of some of the key features of both MailerLite and Mailchimp:

1. Marketing Automation:

Utilizing MailerLite’s user-friendly editor, you can effortlessly craft both standard email newsletters and conduct A/B testing on messages. 

Additionally, the platform enables you to transform your RSS feed into an email and implement auto-resend messages to individuals who didn’t initially engage, offering the option of a distinct subject line, fresh content, or an appended personal message.

“MailerLite provides strong automation functions that help streamline and optimize email marketing workflows.”

⭐4.5/5, Vikram S.

Mailchimp: Mailchimp’s automation builder is user-friendly and easy to use, allowing you to create complex workflows with multiple triggers and actions. You can also use their A/B testing feature to test different versions of your emails and see which one performs better.

“Automation allows me to welcome new customers even if I am not connected to the service at that moment; MailChimp is a marvel.”

⭐5/5, Naqeeb R.

2. Integration

Mailer Lite: Mailer Lite offers clear integration instructions tailored to each solution, as different integrations function uniquely. While it supports numerous popular software products, the list of native integrations is under 100, compared with Mailchimp’s 200+. 

An API is also available for custom integrations, complemented by comprehensive documentation.

“ Integrated email features with Sites and LPs” 

⭐4/5, Mana K.

Mailchimp: Mailchimp’s integrations expand its capabilities, allowing seamless data flow with various business software. For instance, it integrates with Square for direct product sales from its landing pages.

Other integrations include Canva, Facebook, WooCommerce, Eventbrite, and more. While Mailchimp provides an API for personal integrations, it lacks direct support, requiring third-party assistance.

“Integration with e-commerce platforms facilitates online sales growth through targeted campaigns and post-purchase follow-ups.” 

⭐4.5/5, Darshana B.

3. Email Templates and Design

Mailer Lite: Mailer Lite offers a large gallery of pre-designed email templates that are optimized for the most popular categories and devices, including mobile and tablets. You can also create your own custom templates using their drag-and-drop editor.

“The drag-and-drop editor allows for effortless email design, while the variety of pre-designed templates gives you a head start in crafting professional-looking emails.”

⭐5/5, Jad M.

Mailchimp: Offering more than 100 distinct email and landing page designs curated for various industries, these templates, combined with others for content creation, equip your team with the necessary resources to accomplish your marketing objectives.

“I like all its features and it’s easy to create templates because the pre-built templates are great. ”

⭐5/5, Angel G.

4. Personalization

MailerLite: MailerLite allows you to personalize your emails using custom fields, dynamic content blocks, segmentation, and automation. You can add personal touches such as the subscriber’s name, birthday, or hometown to make your emails feel more relevant and engaging.

The automation features are incredibly useful, allowing for personalized and timely interactions with subscribers.

⭐5/5, Jad M.

Mailchimp: With Mailchimp, you have the ability to personalize your emails through merge tags, segmentation, and behavioral targeting. This enables you to incorporate personal elements like the subscriber’s name or location, enhancing the relevance and engagement of your emails.

“Plenty of behavior tracking allows for personalization of emails and hyper-targeting.”

⭐5/5, Isabel L.

5. Reporting and Analytics

MailerLite: MailerLite provides detailed reports on campaign performance, including metrics such as unsubscribe count, spam complaints, bounces, and link activity. You can also track the performance of your automation, subscriber engagement, and e-commerce campaigns.

 “This product makes communications a pleasure, from migration to creation and reporting.”

⭐5/5, James D.

Mailchimp: Leveraging Mailchimp’s comprehensive collection of over 300 integrations, you can centralize crucial data from your complete tech toolkit, including Google Analytics insights on customer behavior, Shopify sales reports, and a multitude of other valuable sources.

This allows you to have a centralized and comprehensive view of your business information.

“We can keep track of all campaign performances in the report module. We can monitor open rate, linked clicks, bounced mail, audience unsubscribes, and other parameters within the report module.”

⭐5/5, Girish K

MailerLite vs. Mailchimp Comparison of Pricing

Here’s a brief comparison of the pricing for MailerLite and Mailchimp:

MailerLite

  • Free Plan: Ideal for up to 1,000 subscribers, it includes 12,000 monthly emails, drag-and-drop editing, and more.
  • Growing Business: Starting at $9/month ($108 billed yearly), it offers unlimited emails, digital product selling, and advanced features.
  • Advanced: From $18/month ($216 billed yearly), it provides premium features, AI assistance, and more.
    mailerlite vs mailchimp

Mailchimp

  • Free: Mailchimp offers a no-cost plan designed for 500 contacts and 1,000 monthly emails.
  • Essential: To elevate your functionality, the Essentials plan starts at about $4.66 per month for up to 500 contacts. This plan includes automation and A/B testing.
  • Standard: For advanced features like retargeting ads and custom branding, the Standard plan is available for approximately $6.95 per month for up to 500 contacts.
  • Premium: If you need more capabilities, the Premium Plan begins at around $138.97 per month for up to 500 contacts. This plan offers advanced segmentation and priority phone support.
    mailerlite vs mailchimp

MailerLite vs. Mailchimp Comparison Table

FeatureMailerLiteMailchimp
Email TemplatesCustomizable with a drag-and-drop editorDiverse templates with flexible editors
AutomationAutomation workflows, auto-resend, triggersAutomation sequences, behavioral targeting
IntegrationsNative integrations and API300+ native integrations
PersonalizationMerge tags, segmentation, behavioral targetingPersonalization options
ReportingComprehensive email performance metricsIn-depth engagement and e-commerce data
SupportEmail and chat support is available; premium plans offer live chatEmail and chat support; phone support for premium plans

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mailerlite vs mailchimp

Key Features

  • Self-Service: Empower users to find answers independently.
  • Streamlined Workflows: Automate repetitive tasks intelligently.
  • Unified Customer Insights: Access comprehensive customer details at a glance.
  • E-Commerce Simplification: Facilitate returns, exchanges, and order adjustments.
  • Proactive Order Tracking: Provide continuous 24/7 order support.
  • Tailored SaaS Assistance: Extend self-help for diverse SaaS interactions.
  • Seamless Omnichannel Support: Connect effortlessly across various platforms.
  • Insights and Alerts: Receive instant, actionable data for informed decisions.
  • Integrations: Seamlessly integrate with Shopify, WooCommerce, Magento, Facebook, and more.

Conclusion

When considering the choice between MailerLite and Mailchimp, your decision should align with the specific needs and goals of your business.

Opt for Mailchimp if:

  • You need a comprehensive suite of features and extensive integrations.
  • Complexity and advanced capabilities suit your larger marketing strategies.

Choose MailerLite if:

  • You prioritize user-friendly features and transparency in pricing.
  • Simplicity and efficiency are key for small and medium-sized businesses.

Carefully evaluate your requirements, explore the features offered by both platforms and make an informed decision that propels your marketing efforts toward success.

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