MailerLite Vs. ConvertKit: Which Tool Is Best For Your Business?

Last Updated: February 2024

In the world of email marketing, choosing the right tool is crucial. 

In this comparison, we’ll dissect MailerLite vs. ConvertKit to help you determine which platform aligns best with your business goals and needs. Make a well-considered choice regarding your email marketing approach.

What is MailerLite?

MailerLite is an email marketing platform that allows businesses to create, send, and automate email campaigns. It offers user-friendly features for building email lists, designing visually appealing emails, and tracking performance analytics.

With its affordability and ease of use, MailerLite is a popular choice for small to medium-sized businesses.

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What is ConvertKit?

ConvertKit is an email marketing platform known for its user-friendly interface and automation capabilities, catering to creators and online businesses. It facilitates building and managing email lists, creating customized email sequences, and tracking audience engagement.

ConvertKit is favored for its simplicity and effectiveness in nurturing and converting leads.

Now, let’s compare the features of MailerLite and ConvertKit to see which one suits you better.

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MailerLite vs. ConvertKit: Feature Breakdown and Analysis

1. Ease of use (Rating 4.5/5, 12 reviews)

MailerLite

"mailerlite vs convertkit convertkit vs mailerlite"
Image Source - emailtooltester.com

MailerLite is widely recognized for its exceptional ease of use. It’s known for its intuitive, user-friendly interface, designed to be simple and accessible.

Key features contributing to its ease of use include a simple drag-and-drop email builder, well-organized menus, and an overall user-centric design.

ConvertKit

Image Source - emailtooltester.com

Winner: MailerLite

User reviews

“Mailerlite excels in ease of use.” 5/5 Della Q.

“Another good thing about convertkit is the ease of use.” 4.5/5 Arjun B.

2. Email automation (MailerLite Rating: 4.8/5, 12 reviews; ConvertKit Rating: 4.5/5, 12 reviews)

MailerLite

"mailerlite vs convertkit convertkit vs mailerlite"
Image Source - emailtooltester.com

MailerLite offers a solid set of email automation features, even on its free plan. It includes automation workflows, autoresponders, and the ability to segment your audience based on various criteria.

Customers can generate and customize automation sequences, set triggers, and automate actions like sending follow-up emails.

ConvertKit

Image Source - emailtooltester.com

ConvertKit is renowned for its advanced email automation capabilities. It provides a visual automation builder that enables consumers to build intricate automation sequences using triggers, tags, and conditions.

Its automation is tag-based, allowing for precise audience segmentation and targeting.

Winners: Both

User reviews

“Two things stood out for me right away when I switched to MailerLite: the email builder and automation.” 4.5/5 Lee G.

“The email template system could be improved by allowing the template selection for automation for example.” 5/5 Songy K.

3. Landing page (Rating: 4.8/3, 12 reviews)

MailerLite

"mailerlite vs convertkit convertkit vs mailerlite"
Image Source - emailtooltester.com

The landing page builder provides you with a transparent, click-and-move interface with customizable templates. MailerLite includes hosting for these landing pages, which is a convenient feature.

ConvertKit

Image Source - emailtooltester.com

ConvertKit’s landing pages align with its emphasis on simplicity and content-focused marketing. These landing pages are developed to capture leads and integrate seamlessly with its email marketing and automation features.

Winner: MailerLite

User reviews

“I have many landing pages integrated, email lists, automations.” 5/5 Jason H.

“Convertkit allows you to create landing pages that solve specific use cases for getting customers to your product.” 5/5 Joseph G.

4. Reporting (Rating: 4.5/5, 13 reviews)

MailerLite

mailerlite vs convertkit
Image Source - emailtooltester.com

While MailerLite lacks social media and email client statistics, it does present data on email opens, clicks, unsubscribes, and the devices used by recipients. Additionally, you have the capability to monitor purchases with Shopify and WooCommerce integrations.

ConvertKit

mailerlite vs convertkit
Image Source - emailtooltester.com

In ConvertKit, the reporting features are streamlined and plain, focusing solely on click rates, open rates, and unsubscribes. To examine performance metrics, you must navigate to individual email stats, as there is no overarching dashboard for a holistic view of your email marketing statistics.

Winner: MailerLite

User reviews

“Good reporting on delivery” 5/5 Jack H.

“They can improve analytics and reporting features and can make it more advanced.” 4.5/5 Neha C.

5. Deliverability (Rating: 4.6/5, 13 reviews)

MailerLite

MailerLite places a strong emphasis on email deliverability. It incorporates features such as:

    • Double opt-in confirmation: MailerLite encourages double opt-in, which ensures that subscribers are genuinely interested in receiving emails.
    • List cleaning: MailerLite supplies tools to help customers maintain clean and engaged email lists by identifying and removing inactive or bounced email addresses.
    • Anti-spam compliance: MailerLite assists clients in complying with anti-spam regulations by automatically adding essential email footer information and allowing subscribers to customize their unsubscribe pages.

ConvertKit

ConvertKit also focuses on email deliverability. It imparts features such as:

    • Double opt-in: ConvertKit enables end-users to implement double opt-in processes to confirm subscriber intent.
    • List segmentation: Clients can segment their email lists effectively in ConvertKit, sending more targeted and relevant content to subscribers.
    • Email validation: ConvertKit proposes built-in integration with email validation services to help subscribers maintain clean lists.

Winner: MailerLite

User reviews

“One of the standout aspects of MailerLite is its exceptional deliverability.” 5/5 Jad M.

“Convertkit is a decent all in one platform and it’s email deliverability is very good!” 3.5/5 Jeremy M.

6. Support (Rating: 4.8/5, 11 reviews)

MailerLite

MailerLite delivers customer support through email and live chat. They also furnish an extensive knowledge base and resources, including video tutorials and articles, to help patrons navigate the platform.

ConvertKit

They afford customer support primarily through email. Additionally, they grant educational resources such as blog articles and guides to assist patrons in using their platform effectively.

Winner: MailerLite

User reviews

“It is really fast and easy to get a support from the support team.” 5/5 Verified User

“They also have fantastic customer service.” 4.5/5 Jen K.

7. Pricing (Rating: 4.7/5, 12 reviews)

MailerLite

There are four MailerLite plans available: Free, Growing Business, Advanced, and Enterprise. You can test their services with a 30-day trial period, and the pricing is based on your subscriber count.

mailerlite vs convertkit
Image Source - mailerlite.com
    • Free

Cost: No pricing

Features: 1000 subscribers, 12,000 monthly emails, 1 user, 24/7 email & chat support for the first 30 days and more.

    • Growing Business

Cost: $9/month or $108 for annual billing

Features: Entails Free facets and 500 subscribers, 3 users, 24/7 email support, unlimited monthly emails, and other functionalities.

    • Advanced

Cost: $18/month or $216 billed yearly

Features: Unlimited monthly emails, unlimited users, 24/7 Live chat & email support, Facebook integration, and a custom HTML editor in addition to Growing Business specifications.

    • Enterprise

Cost: Personalized

Features: Dedicated success manager, dedicated IP & deliverability consultation, onboarding consultation, and training besides Advanced traits.

ConvertKit

You can choose from three ConvertKit plans: Free, Creator, and CreatorPro. The amount you pay is linked to the number of subscribers on your email list.

Image Source - convertkit.com
    • Free

Cost: No fee

Features: Free up to 1000 subscribers, unlimited landing pages, unlimited forms, community support, and selling digital products & subscriptions.

    • Creator

Cost: $15/month or $9/month annual subscription

Features: 14-day free trial, 300 subscribers, creator network, free migration from another tool, automated email sequences as well as free components

    • Creator Pro

Cost: $29/month or $25/month for year-long billing

Features: 14-day free trial, newsletter referral system, subscriber scoring, and advanced reporting in addition to Creator attributes.

User reviews

“So this pricing structure was a great find and more than halved our monthly email spend.” 5/5 Davina P.

“The pricing tiers can seem a little unfair.” 4/5 Ben T.

Let’s dive into a swift comparison between MailerLite and ConvertKit to assist you in making a speedy decision.

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A Rapid Overview: MailerLite vs. ConvertKit

FeatureMailerLiteConvertKit
Free planYesYes
Email automationYesYes
Segmentation YesYes
List managementYesYes
Landing pagesYesYes
A/B Split TestingYesYes
Pop-upsYesYes
IntegrationsYesYes

Also, read MailerLite Vs. Constant Contact: Which Tool Is Better For Your Business?

Final words

In brief, your choice between MailerLite vs. ConvertKit depends on your business’s specific needs.

If you value a straightforward interface and customization, MailerLite is a solid option. However, for content-focused marketing and advanced automation, ConvertKit is a tailored solution for creators and bloggers.

Are you looking for an efficient customer support solution with ticket management and live chat features? Helplama Helpdesk is a valuable tool for firms aiming to enhance their customer service experience.

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