MailChimp vs GetResponse: Which Is Better For Your Business?

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mailchimp vs getresponse

Last Updated: April 2024

Looking to supercharge your email marketing efforts? When it comes to choosing the right tool, the battle between MailChimp vs GetResponse is a hot topic in the digital marketing arena.

With email marketing being 40 times more effective at acquiring new customers than social media, making the right choice is crucial for your business.

In this article, we’ll guide you through the pros and cons of MailChimp and GetResponse, helping you make an informed decision to propel your email marketing campaigns to new heights.

MailChimp vs GetResponse – Quick Overview

Here’s a quick comparison table of MailChimp vs. GetResponse:

Free PlanYes (1,000 monthly sends)No
Pricing Range$4.61 – $137.54/month$13.3 – $97.58/month (billed monthly)
Users IncludedVaries (1 – Unlimited)Varies (1 – Unlimited)
Email Send Limits1,000 – 150,000 per month3,500 – 100,000 per month
Languages Supported68
SPAM TestingYesYes
Deliverability Rate91.39%87.22%
Customer SupportEmail and ChatEmail, Chat, and Phone
List ManagementYesYes
Marketing AutomationYesYes
E-commerce MarketingYesYes

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MailChimp vs GetResponse – Detailed Overview

Let’s dive into a detailed comparison of MailChimp and GetResponse to help you make an informed choice for your email marketing needs.

1. Ease of Use (Final Winner: Both, MailChimp – ⭐4.2/5, GetResponse – ⭐4.5/5)

    • MailChimp: MailChimp offers a user-friendly interface, making it easy for you to create and send emails. With drag-and-drop templates and a straightforward navigation system, it’s a great choice for beginners.
    • GetResponse: GetResponse also provides an intuitive platform. Its drag-and-drop editor and customizable workflows simplify email creation and automation. Users find it comfortable to navigate and set up campaigns swiftly.

Winner: Both

User Reviews

One of the most helpful features of Mailchimp is its ease of use.” – verified user, small business.

The tool’s ease of use means we can focus on providing excellent service rather than wasting time worrying about technical details.” – Mindi M, enterprise.

2. Templates (Final Winner: MailChimp, Ratings – ⭐4.8/5, 1092 Reviews)

    • MailChimp: MailChimp furnishes a range of templates, including both free and paid options, that are visually appealing and mobile-responsive. You can personalize these templates to align with your brand, although some users may find the design options somewhat limited.
    • GetResponse: GetResponse presents an extensive selection of customizable templates, featuring a library of over 100 responsive designs. It grants greater design flexibility, simplifying the creation of visually striking emails tailored to your brand’s identity.

Winner: MailChimp

User Review

Some of the Email templates are very good and helpful, we can drag and drop different things to create a better visual appearance, and the best part is if you know HTML, you can create your template” – Surbhi K, small business.

Also, read Mailchimp Alternatives & Competitors You Need To Know!

3. Automation (Final Winner: Both, MailChimp – ⭐4/5, GetResponse – ⭐4.5/5)

    • MailChimp: MailChimp equips you with automation tools for setting up email workflows, audience segmentation, and triggering emails based on specific actions. While user-friendly, higher-tier plans may be necessary for accessing advanced automation capabilities.
    • GetResponse: GetResponse boasts robust automation features, including workflow builders, tagging, and scoring. It excels in streamlining complex tasks, making it a formidable choice for businesses in search of advanced automation options.

Winner: Both

User Reviews

I also love the variety of features available, such as segmentation, A/B testing and automation.” – Lior C, mid-market.

I was a newbie to email automation and the crew have taught me to create automations and email sequences like a pro – something that i could never have envisaged being able to do.” – J M, small business.

4. List Management (Final Winner: GetResponse, Ratings – ⭐4.6/5, 22 Reviews)

    • MailChimp: MailChimp’s list management feature simplifies the tasks of importing, segmenting, and organizing your email lists. Furthermore, it provides a variety of tools for list cleaning and maintenance to ensure the health of your subscriber list.
    • GetResponse: GetResponse delivers comprehensive list management options, streamlining the processes of importing, segmenting, and maintaining your email lists. Additionally, it presents advanced list hygiene tools to enhance email deliverability and engagement rates.

Winner: GetResponse

User Review

I’m impressed with the list of features that GetResponse provides me. I personally use, of course, mailing list management features, like autoresponder, modern templates-based subscription forms, and ad-hoc newsletter editing capabilities.” – Alexander S, small business.

5. Analytics (Final Winner: Both, MailChimp – ⭐4.3/5, GetResponse – ⭐4.3/5)

    • MailChimp: MailChimp’s analytics feature provides you with easy-to-read reports on email performance, including open rates, click-through rates, and subscriber engagement. It also offers A/B testing to help you refine your email campaigns based on real data.
    • GetResponse: GetResponse’s analytics feature offers comprehensive insights into your email campaigns, including detailed reports on open rates, click-through rates, and subscriber behavior. Additionally, it provides advanced tracking and automation-triggered reports for in-depth analysis and optimization.

Winner: Both

User Reviews

I love the analytics and data. It is so essential to use campaign data to evolve and grow constantly.” – Larry M, small business.

It’s very easy to use, you can target your target audience and get analytics that allow you to achieve your goals.” – Julian R, small business.

6. Languages (Final Winner: GetResponse, Ratings – ⭐4.6/5, 8 Reviews)

    • MailChimp: MailChimp supports six languages, including English, Spanish, French, Portuguese, German, and Italian. This language diversity caters to a global audience but may have limitations for those seeking additional language options.
    • GetResponse: GetResponse offers support in eight languages, encompassing English, Polish, Russian, German, Spanish, Portuguese, French, and Italian. This broader language range provides greater flexibility for businesses targeting diverse international markets.

Winner: GetResponse

User Review

I also like the level of support for the Greek language, which was a problem with my previous autoresponder.” – Angelos K, small business.

7. SPAM Testing (Final Winner: GetResponse, Ratings – ⭐4.3/5, 8 Reviews)

    • MailChimp: MailChimp’s SPAM testing feature assesses your email content for potential spam triggers and offers suggestions to improve deliverability. While it helps you avoid common pitfalls, it may not provide the extensive analysis other tools offer.
    • GetResponse: GetResponse’s SPAM testing feature offers a comprehensive examination of your email content to identify potential spam issues. It provides detailed feedback and recommendations to enhance deliverability, making it a valuable tool for ensuring your emails reach the inbox rather than the spam folder.

Winner: GetResponse

User Review

The biggest benefit of GetResponse is that they are a well-known provider so my emails get delivered more often than not, and they don’t land in spam as much as other programs have (from my experience).” – Josh S, small business.

8. Customer Support  (Final Winner: GetResponse, Ratings – ⭐5/5, 38 Reviews)

    • MailChimp: When it comes to customer support, MailChimp gives you access to assistance through email and chat during business hours. However, it relies heavily on a knowledge base for self-help, and response times can vary, occasionally posing challenges for users seeking prompt help.
    • GetResponse: In terms of customer support, GetResponse ensures you have multiple avenues to reach out, including email, chat, and phone. Known for their responsive and helpful support team, they extend their availability, making it easier for you to obtain assistance promptly when needed.

Winner: GetResponse

User Review

The best part about GetResponse is the quick response time from their support team via Chat 24/7.” – David T, small business.

Also, read GetResponse Reviews, Pricing, And Features

9. Deliverability (Final Winner: MailChimp, Ratings – ⭐4.4/5, 112 Reviews)

    • MailChimp: MailChimp boasts an overall deliverability rate of 91.39%, which indicates a strong track record of getting your emails into subscribers’ inboxes. This high rate can enhance the effectiveness of your email marketing campaigns.
    • GetResponse: GetResponse maintains an overall deliverability rate of 87.22%. While this rate is slightly lower than MailChimp’s, it still signifies a good email delivery performance, ensuring your messages reach a significant portion of your audience reliably.

Winner: MailChimp

User Review

The deliverability rate is higher than most of the other platforms in the market.” – verified user, small business.

10. Software Pricing

MailChimp Pricing

    • Free plan: For up to 1000 monthly email sends (1 user).
    • Essentials plan: $4.61/month for 5000 sending limit (3 users).
    • Standard plan: $6.88/month for a 6000 sending limit (5 users).
    • Premium plan: $137.54/month for a 150,000 sending limit.

It allows you to switch or cancel plans at any time.

mailchimp vs getresponse

User Reviews

Mailchimp has one of the best email editors among the platforms with a similar price” – Ludovico G, small business.

When you have more than a few thousand subscribers, MailChimp’s prices can get expensive.” – Katarina C, mid-market.

GetResponse Pricing

    • Free plan: Up to 500 contacts
    • Monthly Plans:
      • Email Marketing: $19/month.
      • Marketing Automation: $59/month.
      • E-commerce Marketing: $19/month.
    • Annual Plans:
      • Email Marketing: $15.58/month.
      • Marketing Automation: $48.38/month.
      • E-commerce Marketing: $97.58/month.
    • 24-Month Plans:
      • Email Marketing: $13.3/month.
      • Marketing Automation: $41.3/month.
      • E-commerce Marketing: $83.3/month.
getresponse pricing - mailchimp vs getresponse
User Reviews

It’s a great e-mail marketing software at a great price for non-profit ministries.” – Anita M, small business.

Lastly, its price, it is somewhat expensive to maintain.” – Tom H, mid-market.

Now, let’s delve into how Saufter can streamline your support operations by offering you a single view for all your support tickets.

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Choosing the Right Tool: MailChimp vs GetResponse

In the world of email marketing, the choice between MailChimp and GetResponse ultimately depends on your specific business needs.

However, if you’re looking to streamline customer support and enhance your e-commerce operations, don’t forget to explore, which offers a 15-day free trial. It could be the game-changer your business needs.

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