Mailchimp Shopify Integration: Complete Guide

Table of Contents

Discover the ultimate solution for integrating Mailchimp with Shopify. This comprehensive guide empowers you to optimize Mailchimp Shopify integration effortlessly, enabling you to connect Mailchimp to Shopify seamlessly. 

Elevate your marketing strategy with streamlined synchronization between Mailchimp and Shopify, boosting your online store’s performance.

Explore Mailchimp

Mailchimp stands out as a top-tier email marketing tool, supported by compelling data from Mailchimp Statistics

  • The platform dispatches billions of emails monthly, showcasing its scalability and dependability. 
  • Additionally, Mailchimp achieves an average email open rate of 21.33% and a click-through rate of 2.62%, underscoring its proficiency in captivating subscribers.

With Mailchimp, your all-in-one marketing platform, you simplify your email campaigns, automation, and audience management. It offers user-friendly tools for creating engaging newsletters, targeting your audience with precision, and tracking your campaign’s performance. 

Effortlessly grow your business by reaching the right people at the right time with Mailchimp.

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Unraveling the Mystery of Shopify Mailchimp Integration

Shopify Mailchimp integration connects your Shopify store with Mailchimp’s email marketing platform. It enables you to sync customer data, including email addresses and purchase history, between the two platforms. 

With this integration, you can create targeted email campaigns based on customer behavior and preferences gathered from your Shopify store. It streamlines your marketing efforts by automating tasks like sending abandoned cart emails and product recommendations. 

Ultimately, it helps you leverage Mailchimp’s powerful marketing tools to engage with your Shopify customers and drive sales.

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Benefits of Connecting Mailchimp to Shopify

  • Elevate Engagement: Sync Mailchimp with your Shopify store to craft personalized email campaigns, enhancing customer interaction and loyalty.
  • Automated Efficiency: Seamlessly incorporated to automate tasks like order confirmations and abandoned cart reminders, freeing up time for other business priorities.
  • Targeted Marketing: Leverage Mailchimp’s segmentation tools to tailor messages based on customer behavior, improving relevance and conversion rates.
  • Insightful Analytics: Gain valuable data insights to refine your marketing strategies and drive better results for your Shopify store.
  • Revenue Optimization: Maximize your sales potential by delivering targeted promotions and product recommendations to your customer base.

Read this: How To Create A New Audience In Mailchimp, Step By Step Guide

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Integrate Mailchimp with Shopify

Step 1: Enter your Shopify App Store credentials

You can conveniently log into your current Shopify account or initiate a new one by entering your Email, Google, or Facebook information.

mailchimp shopify integration
Image Source – litextension.com

Step 2: Find the “Mailchimp: Email Marketing” entry and choose “Add App.”

Access the Shopify App Store, type “Mailchimp” into the search box, and then choose “Add app” to create the integration between Mailchimp and Shopify.

Image Source – litextension.com

Step 3: Enter your existing Mailchimp account credentials or register for a new account

Now log into your Mailchimp account or sign up for a new one using a popup window directly from Shopify.

mailchimp shopify integration
Image Source – litextension.com

Step 4: Examine your synchronization configurations and hit Sync Now

Carefully review and adjust your synchronization settings to guarantee accurate alignment between your Shopify store data and Mailchimp. Then, click the Sync Now button to initiate the integration process.

mailchimp shopify integration
Image Source – litextension.com

Step 5: See your Mailchimp store data on Shopify

After synchronization, check the Mailchimp app page in your Shopify store for detailed summaries of products, customers, and orders, providing valuable insights.

mailchimp shopify integration
Image Source – litextension.com

In addition to the Mailchimp app available on the Shopify App Store, you can manually establish a connection between Mailchimp and Shopify. Stay tuned for guidance on incorporating the Mailchimp code into your Shopify setup.

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Connect Mailchimp to Shopify Manually Manually 

To manually integrate Mailchimp with Shopify, you’ll need technical know-how and the skill to edit website code effectively.

Discover Mailchimp’s Custom Code

Step 1: Authenticate into your Mailchimp account.

Take the first step by logging in or signing up into your Mailchimp account.

Image Source – litextension.com

Step 2: Generate a fresh signup form.

Visit Audience > All contacts and decide on creating a signup form.

mailchimp shopify integration
Image Source – litextension.com

Step 3: Choose Embedded Forms.

Utilize the “Select” option to begin generating an Embedded form, enabling you to personalize it as per your requirements.

mailchimp shopify integration
Image Source – litextension.com

Step 4: Obtain your Unique Website Code

Lastly, you can grab the custom Embedded Form Code provided to use at a later time.

Image Source – litextension.com

Now that you’ve learned about integrating Mailchimp’s Custom Code, let’s delve into the process of adding this code to your Shopify store.

Add Mailchimp Code to Shopify

Step 1: Find the Themes Section in your Shopify Admin

Visit your Shopify Admin Account and locate the Themes section. Then, choose the Shopify theme store you’d like to connect to Mailchimp and customize it accordingly.

mailchimp shopify integration
Image Source – litextension.com

Step 2: Select Edit code

Opt for “Edit code” within your Shopify theme settings.

mailchimp shopify integration
Image Source – litextension.com

Step 3: Add Mailchimp Signup Code 

Insert the embedded Mailchimp Signup code just before the </body> tag, then save your changes.

mailchimp shopify integration
Image Source – litextension.com

That wraps up the Mailchimp and Shopify connection. Now, let’s embrace proactive support with Saufter.io.

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Conclusion

Elevate your e-commerce game effortlessly with seamless Mailchimp Shopify integration. Connect Mailchimp to Shopify to maximize your marketing potential and refine customer engagement. 

Embrace the power of unified platforms for enhanced growth and sales.

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