Mailchimp Pricing, Features, Reviews [Complete Breakdown]

Table of Contents

Last Updated: April 2024

Welcome to our comprehensive breakdown of Mailchimp pricing, features, and reviews. 

With 77% of marketers experiencing increased email engagement in the past year, the significance of employing a reliable email marketing tool becomes apparent. Mailchimp stands out as the go-to choice, making it crucial to explore its pricing and understand its pivotal role in your marketing success. 

This guide offers insights into Mailchimp’s pricing plans, in-depth feature analysis, and real user reviews. By the end of this journey, you’ll be ready to create compelling, targeted campaigns that drive results, unlocking the power of Mailchimp in the dynamic digital landscape. 

Let’s get started!

What is MailChimp?

mailchimp pricing
Source: Mailchimp

Mailchimp is an all-in-one marketing platform that helps you send emails, create landing pages, and run ad campaigns. It is user-friendly and designed to help you reach and engage with your audience effectively. 

With Mailchimp, you can manage your email list, design eye-catching emails, and track how well your campaigns are performing. It’s a handy tool if you have a small business or are a marketer and wish to connect with your customers and grow your audience without the need for technical expertise.

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Overview of MailChimp’s pricing plans

Mailchimp offers three distinct categories of pricing plans to cater to the unique needs of every business:

  1. Marketing platform: This category focuses on email marketing and automation. It includes plans like the Free Plan, Essentials Plan, Standard Plan, and Premium Plan.
  2. Websites & commerce: If you are seeking to build and manage your online presence, Mailchimp offers plans specifically tailored for websites and e-commerce.
  3. Transactional email: This category is designed to cater to developers who require transactional email services. Mailchimp offers a pay-as-you-go plan, allowing developers to purchase email credits as needed, making it ideal for those who send emails on an infrequent basis.

By offering these three distinct categories of pricing plans, Mailchimp ensures that businesses of all sizes and types can find the right plan to meet their unique marketing and communication needs.

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A detailed breakdown of Mailchimp’s pricing plans

1) Marketing platform

Mailchimp’s marketing platform offers four pricing plans with various features to suit different business needs:

Feature

Premium

Standard

Essentials 

Free

Monthly cost

$138.94

$6.95

$4.95

$0

Contacts

Unlimited

5,000

1,000

500

Monthly email sends

150,000

6,000

5,000

1,000

Users

Unlimited

5 seats  

3 seats

1 seat

Audiences

Unlimited

5 Audiences

3 Audiences

1 Audience

Customer Support

Phone & priority support

24/7 Email & chat support

24/7 Email & chat support

Email support for the first 30 days

mailchimp pricing
Source: Mailchimp

2) Websites & E-commerce

Mailchimp offers three pricing plans for its Websites & E-commerce services, designed to meet your diverse needs if you’re looking to establish an online presence and grow your e-commerce venture.

Plan

Feature

Monthly cost

Transaction fee

Plus

All websites and commerce features, the lowest transaction fee for scaling business

$29/month

0.5% + Stripe fees

Core

Website customization, 24/7 support, and lower transaction fees for growing business.

$10/month

1.5% + Stripe fees

Free

Everything businesses need to build a website and launch a store

$0/month

2% + Stripe fees

Mailchimp pricing
Source: Mailchimp

3) Transactional Email

Mailchimp offers Transactional Email plans specifically designed for developers. It provides a reliable and efficient way to send personalized, time-sensitive emails like order confirmations, password resets, and receipts. With Transactional Email, you can enhance your customer’s experience by ensuring they receive critical information promptly.

Total blocks

Emails per month

Price per block

1 to 20 blocks

1 to 500k emails

$20/block

21 to 40 blocks

500k to 1M emails

$18/block

41 to 80 blocks

1M to 2M emails

$16/block

81 to 12 blocks

2M to 3M emails

$14/block

121 to 160 blocks

3M to 4M emails

$12/block

161+ blocks

4M+ emails

$10/block

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Key features missing in Mailchimp

Some key features that are missing or limited in Mailchimp include:

  1. Advanced automation: While Mailchimp offers basic automation features, you might find it lacking in advanced automation capabilities, such as complex conditional workflows, custom triggers, or multi-step automation sequences.
  2. A/B testing in the free plan: In the past, A/B testing (split testing) options were limited or not available in the free plan, requiring users to upgrade to higher-priced plans to access this feature.
  3. E-commerce integrations: While Mailchimp integrates with popular e-commerce platforms, you may find that it lacks certain deep integrations or features specifically tailored for e-commerce businesses.
  4. Landing page customization: While Mailchimp offers some basic landing page templates, the customization options might be limited compared to dedicated landing page builders.
  5. Customer support for the free plan: In the past, customer support options were more limited for users on the free plan, with priority support typically reserved for paying customers.
  6. Social media management: Mailchimp’s primary focus has been on email marketing, and while it offers some social media marketing features, it may not provide the same level of comprehensive social media management found in specialized tools.

User Reviews

Positive reviews

“MailChimp is a cost-effective & easy to implement tool for email marketing. It has given a significant boost to our lead generation process.”

Mohammad Adeeb S.

“Intuit MailChimp blew me away with its features. Email marketing campaigns can be organized, monitored, and tracked efficiently using its intuitive and easy-to-use interface, making it incredibly cost-effective for businesses on a budget!”

Katarina C.

“Mailchimp is an ideal choice for e-commerce businesses looking to maximize their email marketing campaigns. Not only does it have a sophisticated platform that allows us to design, send, and manage newsletters with ease, but its useful analytics tools give us insight into the effectiveness of each campaign so we can adjust accordingly.” 

Kassidy G.

Negative reviews

“They closed our account without any prior notice. We lost lists with thousands of valuable subscribers that we collected over 6 years. Years of work, hundreds of design hours, days spent on strategy and automation – all gone overnight. Outrageous”

Bulat G.

“Build up a list of any size and Mailchimp will overcharge you. And they will keep on bumping up the cost on a regular basis (even if your list doesn’t grow).”

Verified User in Leisure, Travel & Tourism

“The UI, the UX, and the support were all disappointing. The most disappointing though is the service and support, which is not offered by telephone, even for a Standard level account paying over $400 / mo.”

Mikal B.

Recommended: 14 best B2B cold email templates to drive sales in 2024

Conclusion

Mailchimp offers a versatile email marketing and automation platform with positive user feedback. It is renowned for its user-friendly interface and effective tools. 

However, it is essential to keep in mind that despite its popularity, Mailchimp is considered one of the more expensive newsletter tools for small-to-medium businesses. You may need to carefully evaluate your budget and requirements to determine if Mailchimp’s pricing aligns with your needs.

Additionally, if you wish to provide top-notch customer support services alongside effective email marketing, look no further than Saufter. Its automation services allow seamless business scaling and ensure exceptional user experiences. 

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