How To Create A New Audience In Mailchimp, Step By Step Guide

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Last Updated: July 2024

Welcome to the comprehensive step-by-step guide to Mailchimp: How to create a new audience. In just a few simple steps, we’ll show you how to efficiently create your audience in Mailchimp. This will empower you to engage with your target recipients more effectively.

Master audience segmentation and optimize email campaigns for maximum impact. Let’s dive in and unlock Mailchimp’s audience management tools. Get ready to elevate your email marketing strategy and drive remarkable results!

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Mailchimp: How to Create a New Audience

Let’s explore the simple steps to create a new audience and elevate your marketing strategy.

1. Access your Mailchimp account.

To access your Mailchimp account, navigate to the Mailchimp website and click on the “Log in” button located in the top-right corner of the homepage. Fill in the given fields with your registered email address and password. Once you’ve filled in your credentials, click the “Log in” button to access your account.

In just a few steps, you’ll be successfully logged in and ready to use Mailchimp’s powerful email marketing tools. This will enable you to engage your audience and grow your business.

Image Source - mailchimp.com

2. Choose the “Audience” tab.

After logging into your Mailchimp account, you will be directed to the Mailchimp dashboard. On the top menu of the dashboard, locate and click on the “Audience” tab. This action will lead you to the Audience overview, where you can manage your existing audience or create a new audience.

Navigating to the Audience tab is a crucial initial step that opens up a world of possibilities for effective audience segmentation and targeted email campaigns. By doing so, you can engage your contacts more effectively and drive better results.

3. Click on “Create Audience.”

Once inside, locate and click on the “Audience” tab. In the drop-down menu next to the “Audience” tab, you’ll find the option “Create Audience.” Click on it to proceed to the audience creation page. 

There, you can easily create a new audience by following the provided steps. By choosing “Create Audience,” you unlock Mailchimp’s powerful audience management features. You can target and engage your contacts more effectively with personalized email campaigns as a result.

4. Fill in the relevant data.

Once you’ve selected “Create Audience” in Mailchimp, you can start by providing the audience name and selecting the default “From” email address. Configure essential settings such as audience contact information and preferred language. Next, seamlessly add and import your contacts, ensuring a smooth data transition. 

To enhance your organization, utilize Mailchimp’s audience tags and groups. Lastly, save your changes to complete the process. Your newly created audience is now set to receive targeted email campaigns, maximizing engagement and impact.

5. Access the settings menu

After entering the required information in Mailchimp review the entered details to ensure accuracy. Look for the “Settings” tab or option, usually located on the same page where you provided the information. Click on the “Settings” tab to access additional configuration options. Adjust audience settings, preferences, and any other relevant options based on your campaign requirements.

Image Source - blog.gitnux.com

6. Press the Save button.

Once you’ve entered the necessary information in Mailchimp, you can click “Save” and finalize your audience selection. After verifying your entered details, locate the “Save” button, typically located at the bottom. Click on the “Save” button to securely store all changes to your audience information. 

With just a few clicks, you’ve completed the process, and Mailchimp is set to amplify your email marketing efforts.

Check out this article: How to Delete Mailchimp Contacts In 3 Steps

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Conclusion

Creating a new Mailchimp audience is an easy process. By following the steps outlined above, you can efficiently manage audience segmentation and target your campaigns with precision. Elevate your email marketing strategy and unlock Mailchimp’s audience management features.

With a well-organized audience, you can engage your contacts more effectively, leading to better marketing results and increased success in reaching your goals. Create impactful email marketing campaigns today and build a new audience.

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