Loomly Vs Later: Which Tool Is Better For Your Business?

Table of Contents

Last Updated: April 2024

In the world of social media management, choosing between Loomly vs Later is a pivotal decision for your business’s online success. This comparison will dissect both tools, evaluating their features, to help you make an informed choice that aligns with your specific business requirements.

Loomly vs Later Quick Comparison 

FeatureLoomlyLater
Social media platformsSupports Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and Google My Business.Supports Instagram, Facebook, Twitter, Pinterest, and TikTok.
Content calendarOffers a robust content calendar with drag-and-drop functionality

Provides a content calendar with scheduling capabilities.

SchedulingAllows you to schedule posts for multiple platforms in advance. Serves scheduling for Instagram, Facebook, Twitter, and Pinterest.
Visual content planningProvides a visual content calendar with post previews. Supplying a visual content calendar for Instagram and Pinterest.
Content collaborationPromotes team collaboration and approval workflowsExtending team collaboration with approval workflows
Hashtag suggestionsBestows hashtag suggestions to improve post visibility.Suggest hashtags and analytics for Instagram.
User interfaceHas a user-friendly and intuitive interfaceKnown for its simple and easy-to-use interface

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Loomly vs Later Features Detailed Overview

1. Social media platforms (Overall rating: 4.6/5, No. of reviews: 336)  

Loomly

Integrates with a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, Google My Business, Snapchat, Slack and more.

Later

Later primarily focuses on Instagram, Facebook, Twitter, Pinterest, and TikTok.

Winner: Loomly

User reviews

“How easy it is for our social media team to set up the posts and the content and for our account managers to then go in review and approve the posts.” Ellie B.

“It’s been a great way for me to get all of our social media put into one place.” James J.

2. Content calendar (Overall rating: 4.6/5, No. of reviews: 241)  

Loomly

Furnish a robust content calendar with drag-and-drop functionality, making it easy to plan and schedule posts across various platforms.

Later

Renders a content calendar for scheduling, but it’s more limited in terms of platform support.

Winner: Loomly

User reviews

“It’s super easy to use and sort of has a built-in content calendar.” Danielle M.

“It would be nice if you could select multiple and see the content calendar as a whole across platforms.” Lauren Kelley

3. Scheduling (Overall rating: 4.6/5, No. Of reviews: 46, Overall rating: 4.5/5, No. Of reviews: 147) 

Loomly

Delivers comprehensive scheduling capabilities for multiple social media platforms, allowing you to plan and automate posts efficiently.

Later

Lends scheduling options for selected platforms, such as Instagram, Facebook, Twitter, and Pinterest, focusing on visual content planning.

Winners: Both

User reviews

It keeps all my social media management in one organized place, easy scheduling tools, amazing support, and is affordable!” Angela B.

“Their website and app are clean and extremely easy to navigate, creating posts and scheduling are easily achieved and their customer service is fantastic!” Stefan B.

4. Analytics (Overall rating: 4.6/5, No. of reviews: 230)  

Loomly

With Loomly, you can access rudimentary analytics that allow you to keep tabs on post performance and audience engagement.

Later

You’ll find basic analytics for tracking post engagement, especially on Instagram, within Later’s feature set.

Winner: Loomly

User reviews

“I wish we could view advanced analytics without paying more for those insights.” Christina R.

“Great if you manage a single Instagram profile, mediocre if you’re looking for the best analytics tool.” Alexandra Ceambur

5. Hashtag suggestions (Overall rating: 4.6/5, No. of reviews: 21)  

Loomly

Proposes hashtag suggestions to enhance the visibility of your posts across different social media platforms, helping you reach a broader audience effectively.

Later

Recommend hashtag ideas and analytics specifically tailored for Instagram, aiding in maximizing your post’s reach.

Winner: Loomly

User reviews

“You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content.” Tara P.

“We appreciate the way we can separate our hashtags as the first comment on IG too! Lauren G.

6. Pricing (Overall rating: 4.6/5, No. of reviews: 51)  

Loomly

Loomly gives users the flexibility to select from five pricing tiers: Base, Standard, Advanced, Premium, and Enterprise. It offers a 15-day free trial.

loomly vs later
Image Source - loomly.com
    • Base: With an annual subscription of $26 per month, you can accommodate 2 users and manage up to 10 social profiles. This plan encompasses content planning, scheduling, post analytics, and team collaboration.
    • Standard: Sign up for the yearly subscription at $59 per month and enjoy the features offered in the base plan. In addition, this subscription supports up to 6 users, lets you manage 20 social accounts, and grants access to advanced analytics, content export, and scheduled analytics reports.
    • Advanced: Pay for the annual payment priced at $129 per month and unlock all the standard features included in the package. Furthermore, this plan supports up to 14 users, allows you to oversee 35 social accounts, and provides access to custom roles and custom workflow features.
    • Premium: Invest in year-long access, which comes at a rate of $269 per month, and open the door to a host of advanced features included in this package. On top of that, Premium grants you the flexibility of custom branding and supports a team of up to 30 users, allowing management of 50 social accounts.
    • Enterprise: For those with 31 or more users and responsibility for 51 or more social accounts, you have the opportunity to utilize all the Premium plan features and access extra functionalities. Enterprise pricing will be customized to suit the precise requirements of your organization.

Later

Later introduce a range of 4 pricing plans: Free, Starter, Growth, and Enterprise.

loomly vs later
Image Source - later.com
    • Free: To explore Later, the Free plan is the right fit, and it comes at no charge. It provides capabilities such as scheduling 10 posts per month for each profile, maintaining 1 social profile per platform, and allowing for 1 user.
    • Starter: At a monthly cost of $25, Starter provides a 14-day free trial with a single social media set, supports 1 user, and permits up to 30 posts per social profile. It also includes limited analytics, with data available for the last 3 months, along with additional functionalities.
    • Growth: Priced at $45 per month, Growth provides you with a 14-day free trial & the flexibility of managing 3 social media sets, accommodating 3 users, and scheduling up to 150 posts per social profile. Growth offers in-depth analytics, allowing you to access data spanning the last 1 year, and includes 30 credits for AI features, customizable Linkin.bio pages, and a range of other features.
    • Enterprise: You can request a personalized price quotation with your specific requirements, such as custom sets and users, collaboration tools designed for both creators and brands, team and brand management capabilities. And the inclusion of live chat assistance.

Winner: Loomly

User reviews

“It’s also got a great pricing model for small agencies like mine where we have a couple of users managing loads of accounts and calendars.” Alex L.

“Their pricing is also reasonable as compared to their competitors.” Elizabeth B.

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While Loomly and Later are excellent tools for managing your social media content, it’s essential to also consider how you can improve your customer support process. Let’s pivot this discussion towards Saufter and how it can provide a unified perspective on all your support tickets.

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Saufter simplifies support management with its “single view of all support tickets” feature, offering a consolidated, user-friendly interface for tracking and resolving customer inquiries. Elevate your productivity and embrace a comprehensive approach to customer service through the utilization of this robust tool.

Key features

    • Unified dashboard: Saufter offers a centralized dashboard where you can access all your support tickets in one place.
    • Ticket list: Easily view and manage ticket details, such as ticket ID, subject, status, and priority, from a single screen.
    • Sorting and filtering: You can quickly sort and filter tickets based on different criteria like status, priority, or requester.
    • Quick search: It is possible to find specific tickets swiftly by using a search bar for keyword-based searches.
    • Ticket details: Dive into comprehensive ticket information, including customer details, ticket history, and attachments, all in one view.
    • Ticket actions: Efficiently handle tickets by assigning them to agents, updating statuses, adding comments, and editing details.
    • Custom views: Design personalized views for specific ticket groups or criteria to streamline your workflow.
    • Integration: Seamlessly integrate with other tools and systems, like email and CRM, to enhance overall productivity and data sharing.

Conclusion

In conclusion, when deciding between Loomly vs Later for your business, consider your unique requirements and goals.

Loomly shines in its collaborative features and content optimization capabilities, making it a robust choice for teams with a focus on content strategy.

Later’s user-friendly interface and visual scheduling may suit businesses seeking straightforward automation and scheduling.

Carefully assess priorities and workflow to determine which tool aligns best with your business needs.

If you’re looking to elevate your customer service game, Saufter is the solution for you.

Saufter is user-friendly customer support software designed to streamline ticket management and enhance communication between businesses and their customers. 

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