Klaviyo vs Mailchimp: Which One Fits Best For Your Business?

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klaviyo vs mailchimp

Last Updated: April 2024

In the realm of email marketing, the competition between Klaviyo vs. Mailchimp has captured the spotlight as businesses seek the optimal platform to engage with their audiences. 

As the digital marketing landscape continues to evolve, it becomes crucial to dissect the dynamic features and capabilities offered by these industry giants. Thus in today’s comparison of Klaviyo vs Mailchimp, we aim to explore their features and pricing in detail. This will enable you to make an informed decision that best aligns with your business objectives and marketing strategies. 

Join us as we explore the options provided by these platforms, so you can select the perfect solution to unlock your business’s true potential.

Klaviyo vs Mailchimp Quick Comparison




Ease of use

Offers lots of features that might be overwhelming but overall, still very intuitive. 

Very simple, and comes with lots of guidance.


Stronger free tier, but the cost of paid tiers can escalate quickly.

Cost-free option catering to fundamental users, accompanied by moderately priced alternatives tailored to expanding businesses.

Digital marketing channels

Focus on email and SMS.

Facilitates the generation and control of emails, landing pages, advertisements, postcards, social media posts, and surveys using the integrated platform.


Comprehensive resources for tailoring, categorization, automation, and data analysis/reporting.

Comprehensive features for personalization, categorization, automation, and analysis/reporting.

Ideal user

Suitable for larger e-commerce brands that need a powerful marketing tool to integrate into their existing store and CRM.

Ideal for small brands and beginners who don’t necessarily sell products but want an affordable all-in-one marketing tool to help reach diverse channels.

Recommended: 10 Klaviyo alternatives and competitors you need to know

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Klaviyo vs Mailchimp detailed overview

1) Ease of use


    • Prioritizes simplicity and user-friendliness.
    • Features an intuitive and straightforward interface.
    • Offers basic analytics without overwhelming users.
    • Provides fewer customization options for a streamlined experience.
    • Suited for beginners and those who prefer hassle-free navigation.


    • Targets eCommerce brands aiming to enhance marketing efforts.
    • Intricate customization options and advanced features.
    • Comes with a steeper learning curve due to its depth.
    • Excels in advanced segmentation capabilities.
    • Get robust automation tools for sophisticated campaigns.
    • Gain access to detailed analytics beyond Mailchimp’s capabilities.

Winner: Both

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2) Automation


    • Options to set up workflows based on your individual marketing goals.
    • Integrates with your websites to trigger automation based on customer browsing behaviors.
    • Allows integration of customer history and purchase data into workflows.
    • Mailchimp has a simpler and quicker setup process for workflows compared to Klaviyo.
    • Data integration may be slightly less in-depth than Klaviyo due to fewer integrations.
    • Requires an upgrade to a paid tier for access to more advanced automation features.
    • Suitable if you need straightforward automation without overwhelming options.


    • Pre-built templates for various automated workflows, like cart abandonment emails and post-purchase follow-ups.
    • Enables you to design flows from scratch or modify pre-made templates.
    • Seamlessly integrates with existing email marketing data from platforms like Magento and Shopify.
    • Employs real-time data and analytics to trigger automation based on specific customer behaviors.
    • Utilizes conditional splits to create multiple routes within workflows based on customer actions.
    • Collects and displays data from each campaign, offering insights into the performance of individual emails.
    • Syncs and exposes more data for email automation, especially when integrated with platforms like Shopify.
    • Requires a more in-depth learning curve for setting up advanced workflows.
    • Suitable if you have an eCommerce brand and need personalized, data-driven automation strategies.

Winner: Klaviyo

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3) Digital channels


    • It provides a wide range of digital marketing channels.
    • Mailchimp allows for the crafting and administration of emails, landing pages, advertisements, postcards, social media posts, and surveys directly within the platform.
    • Multi-channel marketing approach from a centralized content creation hub.
    • Supports online channels like email, landing pages, and social media.
    • Integrates a native Canva integration for consistent branding across designs.
    • Supports website building as a core feature.
klaviyo vs mailchimp
Source: Mailchimp


    • Focused primarily on email and SMS marketing.
    • Does not include the same breadth of digital channels as Mailchimp.
    • Does not offer native integrations with platforms like Canva for design consistency.
    • Lacks features for website building within the platform.

Winner: Mailchimp

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4) Ideal user


    • Ideal for small enterprises and independent content creators.
    • Offers basic abandoned cart reminders and order notifications in its automation suite.
    • Provides some automation features similar to Klaviyo but with potentially less variety and customization.
    • Some conditional flows are behind a paywall, limiting options for users on lower-tier plans.
    • May not have the same eCommerce-specific focus as Klaviyo.
    • Lacks industry-specific benchmarking capabilities found in Klaviyo.


    • Tailored for eCommerce brands, offering specialized features from the outset.
    • Integration with various eCommerce platforms like Shopify, WooCommerce, Wix, and Magento.
    • Provides automated alerts such as cart reminders, order updates, and price drop notifications.
    • Offers robust eCommerce automation options with more variety and customization.
    • Includes conditional flows and automation in its free plan, which can be beneficial for businesses starting out.
    • Allows industry-specific benchmarking for performance comparison within your niche.
    • The analytics dashboard provides insights and comparisons to your assigned “peer group.”
klaviyo vs mailchimp
Source: Klaviyo

Winner: If you have an e-commerce business, Klaviyo is the better option. On the other hand, Mailchimp is better suited for small businesses and individual content creators.

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5) Pricing


    • Offers a free plan with up to 500 subscribers, which is more generous than Klaviyo’s free plan.
    • Provides more affordable paid tiers, making it suitable if you are budget-conscious.
    • Gradual scaling options, with the Essentials plan ($4.64/month) starting at a lower cost compared to Klaviyo’s cheapest paid plan.
    • The standard plan offers more automation options and personalization tools.
    • Suitable if you have a small business and need a cost-effective solution.
    • A better option if you are looking to grow incrementally without a sudden price increase.


    • Offers a more robust free plan compared to Mailchimp.
    • Provides flows, automation, and scheduled email campaigns in the free plan.
    • Limits the free plan to 250 contacts.
    • Paid plans start at $45/month, which may be a significant jump from the free tier.
    • Good choice if you need advanced features and are willing to invest in higher-tier plans.
    • The free plan might be more suitable if you have a small business with a limited budget.

Winner: Mailchimp

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User Reviews


“Email personalization is easy and campaign performance can be monitored in real-time. I also love the variety of features available, such as segmentation, A/B testing, and automation.”

Lior C.

“The pre-designed templates are ideal for those new to the platform, but the customization is endless, giving you the freedom to design according to your preferences. In addition, its powerful reporting metrics are quite remarkable.”

Jean R.


“I love how many different platforms and apps Klaviyo integrates with. We can have all of the marketing apps we use with Shopify combined with Klaviyo, so our lists continue to grow, and automation is simple to set up and analyze.”

Alex L.

“The experience is smooth; things are organized in a logical way. The price is competitive, it integrates with almost any tool we had, and their customer service is very helpful.”

Samer S.

So that was our detailed breakdown of Klaviyo vs Mailchimp. However, if you’re looking for an all-in-one customer support solution, we suggest you take a look at Saufter.

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Want to get a single view for all support tickets?

Saufter presents an advanced customer support solution that delivers a unified perspective of the customer journey, incorporating vital context into your support engagements. 

Additionally, it facilitates effortless customer aid across a variety of social media channels like Facebook, WhatsApp, and Instagram, guaranteeing a smooth and cohesive support encounter.

Helplama Helpdesk
Source: Helplama Helpdesk

Key features

    • Unified customer journey view: Acquire a singular perspective for all customer interactions, streamlining support and providing a more comprehensive context for support engagements.
    • AI-generated emails: Leverage AI to create intelligent responses that are generated automatically based on email content.
    • Team-shared inbox: Enhance collaboration and communication by enabling multiple team members to access and manage a unified inbox.
    • Integration of live chat and email: Seamlessly transform live chat discussions into email tickets, guaranteeing no customer inquiry remains unanswered.
    • Intelligent analytics: Assess the efficiency of your customer support and pinpoint areas for enhancement through comprehensive analytics and reports.
    • Tailored automation: Incorporate personalized automation into your workflow to match your specific needs and demands.


In conclusion, the choice between Klaviyo and Mailchimp depends on the specific needs and goals of your business. 

If you’re starting out or operating with a tighter budget, Mailchimp stands as an excellent option. However, if your enterprise is a larger eCommerce brand seeking a robust marketing solution to seamlessly integrate with your existing online store and CRM, Klaviyo emerges as the preferred choice. 

Ultimately, your decision should be driven by your specific priorities and aspirations in the realm of digital marketing and eCommerce.

Additionally, if your goal is to optimize your support workflow, Saufter presents the perfect solution. Experience the benefits of a consolidated ticket dashboard, instant updates, and collaborative functionalities that elevate inquiry handling, guaranteeing swift and effective responses.

Sign up now for a 15-day free trial!

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