Last Updated: February 2024
Shopify is one of the largest eCommerce platforms globally with a 20% market share in the segment. More than 1.1 million active stores use Shopify alone in the United States. On the sales front, Shopify generates about $200 billion.
The number – both in terms of sales and Shopify users – is growing. Nevertheless, the problem for the owners to drive traffic to new Shopify stores remains the same.
Did you just launch a new eCommerce site and are you wondering how to get traffic to your Shopify store? Here are the top 8 practical solutions to drive Shopify traffic.
Top 8 Effective Strategies to Drive Traffic to Shopify Store
Shopify stores require no technical knowledge to set up, but you need good marketing strategies to attract Shopify store traffic.
Let’s discuss how to drive Shopify traffic in-depth:
1. Make your online store SEO-friendly
To drive Shopify traffic, the first thing that you must ensure is to rank high on search engine result pages (SERPs).
Ranking high on SERPs is virtually the basis of any online business. So, how to rank first in the SERPs?
In this case, tuning your site for SEO (Search Engine Optimization) will help your online store rank higher on the results page. In addition, proper keyword research and placement will help your store rank higher on SERPs.
2. Use Google Adwords
Google Adword is an advertising system created by Google to support online store owners. It works on a pay-per-click mechanism which means you have to pay only for those customers who click on your ad.
With Adwords, Google advertises your online store on Google’s vast assets, including Searches, YouTube videos, Google mails, etc. Understandably, it is a proven method for increasing traffic to Shopify stores.
3. Reach more customers with influencer marketing
According to Nielsen, 92% of people trust word-of-mouth referrals from people they trust but still, business owners spend most of their money on traditional advertising.
Influencers have millions of followers on social networks like Facebook and Instagram. They already have solid connections with their audience through social media. These influencers can drive new shoppers to your Shopify store by promoting your products on their handles.
Keeping your budget in mind, devise an influencer marketing strategy to drive traffic to your Shopify store.
4. Drive customers through content marketing
The concept of content marketing goes far beyond just posting blogs. By creating informative, original, engaging, and SEO-friendly content, you can drive significant traffic to your Shopify store. There are several options for creating content such as blogs, videos, podcasts, eBooks, guides, etc.
Make sure you use keyword research websites to find the right keywords for your content. Using the right keywords at the right places will help your website rank higher in search engine results.
5. Attract customers via engaging contests and giveaways
To attract customers to your Shopify stores–contests, sales, and giveaways are imperative. The mere mention of these words makes customers feel an urgency to grab the deal.
For example, Amazon offers excellent sales during the festive season and some discount coupons upon purchase. Similarly, many business owners provide offers on their products to increase sales and drive Shopify traffic.
6. Run advertising campaigns
There are two types of ad campaigns: Organic and Paid Ads. However, paid campaigns are more successful at driving Shopify traffic than organic campaigns. This is because paid campaigns allow you to precisely target the right audience, unlike organic advertisements.
Use social media platforms for paid advertising to drive maximum engagement from the right demography.
Some of the best social media platforms for paid advertisements to drive Shopify traffic includes:
- Facebook Ad (1.65 billion monthly users)
- Instagram Ad (90% of users follow a business account)
- Pinterest Ad (431 million users researching their next purchase)
These platforms have a lot of features supporting online store owners in driving traffic such as a carousel, a ‘shop now’ button to your website and email gathering forms, etc.
7. Connect your Shopify store to social media
Utilize social media platforms like Instagram and Facebook to sell your products since they now have integrated shopping features.
According to the survey, almost half of people shop on Instagram every week. As a result, Shopify has partnered with Instagram so customers can shop more easily on the photo-sharing site.
Considering that Instagram is one of the largest social media platforms for generating traffic and increasing sales, harnessing the same for your Shopify store only makes sense.
8. Publish guest posts
Guest posting on authoritative sites of relevant industries and using backlinks to drive traffic to your store are effective ways to generate business leads.
For example, if you sell watches, write blogs for an authoritative website that sells watches, and use backlinks to drive traffic back to your site. This method will help you get higher rankings in SERPs and improve your SEO.
Once you have driven significant traffic to your Shopify store, you may encounter difficulty providing good customer service. However, it is crucial to provide good customer service to retain your hard-earned traffic.
At Helplama, we provide fully managed customer support services. Our services include live chats, voice support agents, and email support services. Put an end to your customer support problems by hiring us while you focus on building a loyal fan base. Check Pricing Here!