How to Integrate Whatsapp into Your Website?

Table of Contents

Last Updated: May 2024

Do you know, that showcasing your Whatsapp number on your website can get you 27% more sales leads? This will help you provide personalized assistance to your customers and retain them for a more extended period. 

If you are looking for steps to integrate your website with Whatsapp then you are at the right place here we have listed different ways(with steps) which will surely help you. 

So, let’s dive in and have a look at the content in this article:

Benefits of Integrating Whatsapp into Your Website

Increases Engagement

Whatsapp has 2.2 billion active users which allow you to target any demographic of the society you want and increase engagement on your website. You can have a one-to-one conversation with your clients and recommend their products as per their choice. 

Healthy Relationship with Customers

Over 55% of people feel more connected to a brand if they use messaging apps for conversation. You can collect feedback, solve their queries, and many more. 

Whatsapp even provides better customer service as compared to live chat customer service, as customers have to wait for answers on live chat whereas they can leave and come anytime to check for replies on the Whatsapp app. 

Provide Brand Exposure

Whatsapp Business allows you to showcase your brand by adding logos, images, URLs, store address, etc. to your customers. This creates a branded experience for your clients. 

You can also create a product catalog and add its image, description, and price. 

4 Easy Ways to Integrate Whatsapp into your Website

#1. Whatsapp Click-to-Chat Link

This is a simple way to invite users to a Whatsapp chat, all you need to do is create a link and place it under a text or a button and when a customer clicks on it they get redirected to your Whatsapp account. To create a link follow these steps:

Step 1: Using the link

Use the official URL template

Step 2: Add the number

Now you need to add your Whatsapp business number in the URL template. Here is an example:

Step 3: Add text template

You can add a text template that the customer can send or edit directly by using this link:

For example:

#2. Creating a Whatsapp Button for your Website

This is a more engaging way to add a Whatsapp link to your website. All you need to do is:

Step 1:

 Follow the 1st process and create a link. 

Step 2:

Now add a Whatsapp logo image to all the pages you want to add a link to and add the generated link to it. 

#3. Sticky Whatsapp Button

Sticky Whatsapp Button is basically a web widget that can follow your customer on every page of the website. When your customer clicks on the widget, they get redirected to your Whatsapp account or a small pop-up window will appear in front of them. 

To add a widget follow these steps:

Step 1: Choose a tool to add a widget

Choose a Whatsapp button widget tool like elf sight’s Whatsapp widget that suits your website well and can be customized as per your choice. 

Step 2: Plug-in Installation

Now you need to install the tool’s plug-in and link your Whatsapp number to the widget. 

#4. Integrate Messenger Board with Whatsapp Button

This option allows your customers to get help via live chat or Whatsapp chat as per their choice. To do that follow these steps:

Step 1: Install the app

Install OAAPS for the Whatsapp app from the Livechat marketplace(only available for the new user interface). 

Step 2: App Set-up

Once the app gets installed, it will directly open the setting page. Now go to the application page in the marketplace and open the application setup menu. 

Step 3: Enter details.

You need to enter details like company name, email address, and phone number in the app.

Step 4: Integrating Whatsapp with OAAPS

Open the Whatsapp Business app and tap on  ⠇(settings) these three dots and navigate to Whatsapp Web/Desktop. After that scan a QR code on the OAAP’s page which will connect both apps successfully. 

Note: Having a Whatsapp Business app is compulsory to integrate both apps. 

Meet Saufter, The Best Whatsapp Tool


  • Customer support: Saufter’s AI chatbot can be integrated with Whatsapp and automate your customer support. It attends to your guest in real time and solves their queries using knowledge-base articles or canned responses which reduces the chances of human error. 
  •  Upsell/Cross-sell: The bot can assist you in gaining more sales by recommending products to your users. It collects insights like customer behavior and then recommends them as per their preference. 
  • Return Management: Saufter’s return management feature allows your customers to raise a return/exchange request through Whatsapp. It also sends notifications like refund initiated, product in transit, and many more. 

  • Order Management: Saufter also provides order management which ensures that product delivery doesn’t get delayed. This feature also rolls out notifications like out for delivery, reaching your nearest hub, delayed delivery, and so on. 



Now, in the end, we hope that through this article we were able to help you to integrate your website and Whatsapp account. 

Moreover, if you are planning to use Whatsapp as a marketing platform then make sure that you don’t spam your users with product catalogs and engage with them outside business hours. 

However, if you are looking for software that provides Whatsapp customer support, then you should try Saufter. Its AI chatbot attends to customers in real time and provides help. Not only Whatsapp but can also be integrated with other platforms like Instagram, Facebook, Twitter, etc. 

Saufter’s AI bot can also automate your social media handle by collecting good reviews from platforms like Google, Facebook, Yelp!, etc. and posting them on your social media account. 

So, what are your waiting for? 

Start your 15 days free trial now!



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