5 Insight Apps For Shopify Store In 2024

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5 Insight Apps For Shopify Store In 2023

Last Updated: April 2024

Are you running a Shopify store and want to better understand your customers and their behavior and improve your business performance? Then, you need an insight app for Shopify store

In 2024, the eCommerce industry is becoming increasingly competitive, and having insights about your customers and/ or your business, in general, gives you a competitive edge.

Actually, the e-commerce industry is growing at a rate of 23% every year. As per McKinsey, companies using analytics across their business decisions have a 126% profit improvement compared to the ones that don’t.

Therefore, in this article, we will explore the 5 top insight apps for Shopify stores that will help you gain valuable insights so that you can make data-driven decisions. 

For your convenience, we are listing the apps in categories.

Customer Service:

1. Saufter


Pricing: Custom pricing

Saufter is not just a customer support solution, but also a powerful analytical software that delivers actionable insights. It helps you to understand your agents’ performance, common support issues, usage of self-service options, missed sales, etc.


  • Omnichannel support: Offers seamless support experience across multiple channels like phone, SMS, email, live chat, and social media platforms.
  • Self-service portal: Let your customers easily manage returns, exchanges, order modifications, address changes, managing bugs, etc. on their own through Saufter’s self-service portal.
  • View customer history on a single screen: View all your users’ interactions and history on a single screen. This makes it easy to deliver personalized support.
  • Delayed delivery alerts: Saufter monitors your orders 24/7 and notifies any delays or delivery issues in advance. Thus, you can proactively resolve the issue before the customer can lodge a complaint.
  • Track customer service KPIs: Track your customer services key performance metrics, such as response time, resolution time, and CSAT to improve your support continuously.
  • Return metrics: Analyze return data to identify trends and make informed decisions to improve customer satisfaction and reduce return rates.

Sales & Profit:

2. Better Reports

Better Reports logo

Rating: ⭐ 5/5

Pricing: Plans start at $19.9/month with a 14-day free trial

Better Reports is an advanced reporting and analytics app that allows you to explore and analyze your store data effortlessly. With a wide range of pre-built reports and custom fields, metrics, and formulas, Better Reports provides powerful insights into your customers, sales, inventory, payments, payouts, and more.


  • Custom reports: Create custom reports tailored to your business needs or let the Better Reports team build them for you as a complementary service.
  • Multiple chart visuals: Visualize your data using various chart options.
  • Scheduled reports: Set up scheduled reports so they are automatically sent to your team email.
  • Export options: Export your reports to Google Sheets or in various formats, such as PDF, Excel, and CSV. Thus, you can easily share them with others.
  • Multi-store reporting: Get insights about your multiple stores from a single app. 
  • POS support: Analyze your in-store sales alongside your online sales data.
  • Google Sheets integration: Integrate your reports directly with Google Sheets.
  • Explore store data: Explore all your store data, including tags, meta fields, attributes, and more.

3. BeProfit Profit Calc & Reports

BeProfit Profit Calc - Reports - logo

Rating: ⭐ 4.9/5

Pricing: 7-day free trial; paid plans start from $25/ month

As the name itself suggests, the BeProfit Profit Calc & Reports app gives you a clear picture of your profits while accurately tracking them in real-time. Furthermore, you can access this profit calculation and reporting app anytime, anywhere.


  • Intuitive analytics dashboard: Get a comprehensive overview of your order metrics, profits, shipping, inventory, marketing costs, and attribution.
  • Automated and custom reports: Generate automated or custom reports on-demand, and easily schedule them to be emailed directly to you.
  • CLV analysis: Utilize advanced cohort analysis to evaluate the customer lifetime value.
  • UTM tracking: Maximize the efficiency of your email campaigns, advertising, influencers, and affiliates with the help of UTM tracking.
  • Integrations: BeProfit integrates with your store platforms, shipping accounts, payment processors, and marketing channels to ensure that your analytical reports are accurate.
  • Data sync: Keep your ad platforms, expenses, and order data synced to receive reports that are always up-to-date.

Order & Inventory:

4. Report Pundit

Report Pundit logo

Rating: ⭐ 5/5

Pricing: Free; 14-day free trial; pricing plans begin from $9/month

With Report Pundit by Estore Automate, you can assess your business performance by generating custom reports or utilizing pre-built reports. Additionally, you can create cohort tables and visual charts. 

Also, Report Pundit offers a wide range of report categories, including inventory, orders, transactions, fulfillment, POS, customers, and cart attributes. It has the following features:


  • Pre-made reports: Access pre-built reports for your store data, including sales, products, taxes, payouts, and more.
  • Custom reports: Create custom calculated fields using the report designer and your own logic to generate custom reports.
  • Trim & send reports: Filter, sort, and trim your data results. Then, share the reports via email, FTP, Google Sheets, or Google Drive.
  • Export reports: Export any report in PDF, Excel, or CSV formats.
  • Integrations: Connect to various third-party apps’ data to provide valuable insights into marketing, finances, and fulfillment.
  • Multi-store friendly: Get unified reports for all your stores across different languages and regions.
  • Live chat support: With pre-made reports, you will get access to live chat support for assistance.


5. Airboxr: Marketing Analytics

Airboxr - Marketing Analytics logo

Rating: ⭐ 5/5

Pricing: Free; paid plans begin from $49/store/month with a 14-day free trial

Developed by Air Software Pte Ltd, Airboxr: Marketing Analytics Shopify app is an advanced data automation and analysis tool that helps you to run your data analysis and reporting on auto-pilot. The app provides automated revenue, marketing, and operational insights for your business so that you can make informed decisions, without needing a data analyst.


  • Automated reports: Create automated reports with data from multiple sources into your sheets. Because automating your reporting process gives you more time to focus on making strategic business decisions.
  • Configuring analysis: Set up to run the analysis on a daily, weekly, or monthly basis. 
  • Integrated data sources: Airboxr seamlessly integrates with Google Spreadsheets. Plus, you can combine your store data with ad channels and email metrics to get a complete view of your marketing and sales performance.
  • Timely updates: Send just-in-time updates via email or Slack, so you never miss any critical insights.

Ready to Improve Your Store’s Performance?

As you may already know, running a successful Shopify store requires regular analysis and data-driven decision-making. The 5 best Shopify apps discussed in this article offer valuable insights and data analytics. Whether you need insights about inventory, sales, marketing, or your customers, there is an app that can help you.

Additionally, if you need an app that not only delivers actionable insights but also assists you in managing your eCommerce workflows, then you should consider Saufter. It provides detailed analytics reports that help you understand your store’s performance, including your order volumes, customer satisfaction ratings, and response times.

Sign up here to book a demo and to get pricing details!



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