Importance of Automatic Returns in Ecommerce

Table of Contents

Last Updated: July 2024

Nowadays the E-commerce market is growing at a faster pace. Every business is trying hard to maintain top-class services including returns management to survive in this race.

According to data, 20% of purchases are returned. So retailers without efficient returns management systems may lag far behind in this growing market. And if you are still relying on manual returns management, you are wasting your precious time and efforts.

However, you can save time and effort giving your customers a smooth experience throughout returns by simply switching to automatic returns software. 

Now let’s see –

What is Returns Management?

Basically, every business finds return management a bootless and tedious task. Returns management deals with setting up policies, rules, regulations, and other workflows that help users to return shipments. 

Let’s make it simpler for you, tracking every purchasing activity, informing your team, alerting both your customers and your team in case of returns, and putting data in your sheets is the main motive of the returns management system.

However, these tasks are a lot time-consuming and can cause human errors, leaving your customer frustrated. In fact, customer satisfaction before and after the purchase builds your brand image.

You can avoid all this chaos and make your system responsive and faster, by automating the return s management process.

Problems with Manual returns management

Let’s take a glance through the problems a customer faces with manual returns management.

Time Waste –

The biggest problem with the manual returns is the process gets stretched too long wasting too much time in execution. On the other hand, an automatic returns management system implements each stage in a quicker way, avoiding manual errors and reducing your response time.

Bad impact on the Brand Reputation

Customers prefer to hear about their purchases especially returns in as soon as possible. With a manual returns system, the process gets stretched and elongated increasing a lot of friction between the customer and a brand. In such cases, there are a lot of chances of customers losing trust in the brand causing huge reputation loss to the business.

Lack of internal coordination

Keeping track of records for every stage throughout the purchase and informing the customer is a hard and repetitive task. You can automate it and invest your team’s efforts in other productive work.

Chances of Manual Errors

Every man is a bundle of mistakes, so there are chances of manual errors from your team, causing you a reputational loss. You can simply avoid it by automating the returns management.

Automated Returns – The ultimate solution

We have seen that manual returns could be frustrating and futile for your business. So no point in wasting your time and energy on that. Instead, you can automate your returns and make them simpler and more profitable.

Automated returns make it easier for you to manage and scale your business in a profitable direction. It can help you save a lot of time and money and allows you to redirect it to improving product quality and customer experience. 

Tracking and storing accurate returns data can help you understand the proper customer approach so that you can improve and design your business framework according to it.

Benefits of Automatic Returns

Now we have analyzed what is automatic returns system, let’s take a quick glance through the benefits of Automatic returns –

  • Allows retailers to improve their returns
  • Saves you a lot of time as well as money
  • Allows you to track and store accurate returns data so that you can use it for improvising your business management.
  • Stabilize the customer relationship
  • Increases your Brand Reputation

What is Ecommerce Returns Software?

So far in this article, we have discussed what is automatic returns and the benefits of it, now we will learn how to exactly implement it.

The quick answer is Returns software.

The returns software tool allows you to automate the parts of your returns process and make your customer experience rich and enhanced.

You can make it by using the return app or returns software.

Returns App –

Returns apps improve the user interface and help you to minimize return-related communications. They are easy to set up and a quick solution to smaller queries regarding returns management.

Returns solution software –

Returns solution software comes with an in-built self-service returns portal that manages the process and optimizes returns. These are for larger businesses that face complex challenges within the returns process.

Let’s take a quick glance through the best software –

Meet Saufter, The Best Automation Software 

Saufter offers all the features needed to provide client services. With it, you do not have to worry about the returns management process, let your customer support focus on other productive things.

With Saufter, set up automation for the repetitive tasks and leave it to the system without worrying. It easily automates any task related to your order like tracking details, returns management, exchanges, and modification of the order.

Saufter will monitor your orders 24/7 to make sure none of them get delayed while getting fulfilled or during transit. You will get alerts and you will be able to choose to send these to your customers.

Not only that it comes with other helpdesk features like –

  • Handle unlimited tickets, 
  • Provide basic client support across channels such as email, SMS, chat, and phone.
  • Create self-help services for your users,
  • Social media, eCommerce, and other app integrations.
  • Automation services including marketing and detecting issues.
  • Hiring experienced agents and testing and training them.


So far in this article, we have analyzed that manual returns management is tedious and currently doesn’t fit in today’s business.  However, automatic returns management software can scale your business exponentially by gaining more control over your business in less time.

If you are also in a search of returns management software for growing your business, Saufter could be a platform for you. It is a multi-channel customer service helpdesk that automates your tasks and is designed to be cost-effective, and easy to set up, and most agents can get started on Saufter with little to no training.

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