HubSpot vs Pardot: Which tool is best for your business?

hubspot vs pardot

Last Updated: February 2024

Are you wondering about the best tool for your business between HubSpot vs. Pardot?

70% of marketers express dissatisfaction with their marketing automation software, while 85% of B2B marketers believe they underutilize such software.

Join us in this exploration of HubSpot and Pardot, where we dissect their strengths, weaknesses, and capabilities, enabling you to make an informed decision for your business’s growth and success.

Table of contents

HubSpot vs Pardot – Quick Comparison

Feature HubSpot Pardot
Ecosystem Expand into a streamlined CRM platform compared to Salesforce. A strong CRM rival but just a component of the Salesforce platform.
Integrations Offers seamless integration with numerous third-party tools through connectors. limited app integration capabilities, with only a few connectors available.
Usability Exceptionally intuitive with easy navigation and a comfortable UI/UX. Offers easy navigation and a comfortable UI/UX.
Scalability Highly scalable and flexible platform. Requires developer assistance for scaling or modifying the setup.
E-mail Marketing A drag-and-drop email editor with support for customizable templates. Requires locating the email template before creating an email.
Support Offers round-the-clock support via call, chat, email, and queries, complemented by an active community. Provides customer service through Salesforce’s support portal.
Reporting Employs immersive and comprehensive reporting dashboards and layouts. Requires the use of Salesforce reporting add-ons for full functionality.

HubSpot vs Pardot – Detailed Overview

1. Ease of Use (Final Winner: Hubspot, Reviews- ⭐4.3,5692 Reviews)

    • HubSpot: Stands out for its intuitive interface, which is why it’s a top choice for businesses of all sizes, especially those new to marketing automation. Furthermore, the platform provides a user-friendly experience, offering straightforward tools for managing campaigns, contacts, and content. 
    • Pardot: Generally user-friendly, some users might find it slightly less intuitive compared to HubSpot. It offers a robust set of features, which can make the interface appear more complex. However, users who are already familiar with Salesforce might find Pardot’s interface more comfortable, as they share a similar look and feel.

Final Winner: Hubspot

User Review

“I absolutely love HubSpot Marketing Hub as our go to marketing tool because it offers a user experience, for people of all skill levels.” Balaprasath M

2. Customer Service(Final Winner: Hubspot, Rating-⭐4.4, 5694 Reviews)

    • Pardot: Provides customer support through Salesforce’s support portal, offering users access to resources, knowledge bases, and the capability to submit support queries. Despite not offering 24/7 support like HubSpot, it maintains a valuable support ecosystem.
    • HubSpot: Offers a robust support system with 24/7 availability through phone, chat, email, and queries. Additionally, it boasts a vibrant user community where marketers can interact, share experiences, and seek advice.

Final Winner: Hubspot

User Review

“Our marketing team uses it as a tool every day. In addition to assisting us in generating new leads, it facilitates communication with our sales staff because they now share a common language”. Manasseh K

“Everything under one roof and amazing customer support” Hale S

3. Integrations

    • HubSpot: It boasts an extensive marketplace with over 500 integrations available, making it highly versatile for businesses. These integrations cover a wide range of categories, from CRM and analytics to e-commerce and content management systems.
    • Pardot: Offers a range of integrations to connect with other tools and platforms. While it may not have as extensive a library as HubSpot, it still provides options for essential integrations. Notably, Pardot seamlessly integrates with Salesforce, which can be advantageous for businesses already using Salesforce for their CRM needs.

Final Winner: HubSpot

hubspot vs pardot
Source: makewebbetter.com
User Review

“It is a user friendly, compact and powerfull tool with comprhensive marketting automation feature. It is an all in one solutionfor a business with CRM integration on it.”-Suraj B

“It’s a cross channel Marketing platform that includes all the digital doors of connecting with potential customers” –Babita S

4. Email marketing(Rating:⭐ 4.4- 1000 Reviews)

    • HubSpot: Excels in email marketing thanks to its user-friendly approach. It offers a simple drag-and-drop builder, empowering users to create visually compelling emails with ease. Additionally, its robust personalization and segmentation options enable highly targeted content delivery, thereby enhancing subscriber engagement.
    • Pardot: As a part of Salesforce’s ecosystem, is a powerful email marketing solution for B2B businesses. With its advanced automation features, strong personalization, dynamic content, and in-depth analytics, it offers a comprehensive choice, especially for Salesforce users.

Final Winner: HubSpot

Source: makewebbetter.com
User Review

“I absolutely love HubSpot Marketing Hub as our go to marketing tool because it offers a user experience, for people of all skill levels. When it comes to email marketing on a scale this tool makes it incredibly easy with its customizable templates that simplify our workflow” Balaprasth M

5. Reporting and analytics(Rating:⭐4.4- 390 Reviews)

    • HubSpot: Simplifies reporting and analytics with user-friendly tools, providing customizable dashboards and reports to track marketing campaigns, website traffic, and lead interactions. Additionally, its attribution reporting helps measure the effectiveness of different marketing channels.
    • Pardot: As a part of the Salesforce ecosystem, stands out for its in-depth reporting and analytics, especially beneficial for B2B businesses. It excels in tracking email marketing performance, lead scoring, and ROI reporting. 

Final Winner: HubSpot

hubspot vs pardot
Source: makewebbetter.com
User review

“I love the ability to connect with our organic and paid google analytics and paid advertising. Additionally, we can track details about our website performance as well as which pages and forms have the highest conversion rate.”Katie B

“I enjoy the ease of use. The platform is very intuitive and user friendly. The data analytics provided help shape our marketing needs.”Shanno S

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6. Automation (Rating:⭐ 4.4- 776 Reviews)

    • HubSpot: Its automation is celebrated for its user-friendliness and accessibility. Thanks to its intuitive workflow editor, even beginners can easily create and manage automation processes. Moreover, the platform excels in advanced personalization and offers lead scoring.
    • Pardot: Specifically designed for B2B businesses with elaborate lead nurturing processes. The platform excels in automating intricate lead nurturing steps, making it a perfect choice for companies dealing with extended sales cycles. In addition, Pardot stands out for its capability to provide detailed ROI reporting.

Final Winner: HubSpot

User Review

“The best part of HubSpot Marketing Hub is all the automation that is possible and the ease of implementation. If you can think it, you can do it without having to be a developer.”Cathy R

“Easy to use, while also capable of doing a lot of powerful marketing automation if you have a marketing strategy.” Stacy S

7. Social Media Management (Rating: ⭐4.4- 1925 Reviews)

    • HubSpot: It surpasses Pardot due to its versatility. Both platforms support posting and monitoring content on major social media platforms like Facebook, Twitter, and LinkedIn. However, HubSpot goes a step further by offering post-scheduling and management for Instagram and supporting various third-party integrations. 
    • Pardot: Has limitations in terms of expanding its social media functionalities. It primarily serves as a tool for maintaining a basic social media presence for a company profile. However, it lacks the robust capabilities for comprehensive social media management and integration that HubSpot offers.

Final Winner: Hubspot

User Review

“Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI” – Kate B

“HubSpot combines all our marketing efforts from social media management to content management to lead generation under one roof which helps our team to have a clear view on different campaigns side by side.” – Prateek G

8. Software Pricing

HubSpot

    • FREE Plan: Available at no cost, this plan offers website lead capture and tracking features suitable for solopreneurs and novice marketers.
    • STARTER Plan: Priced at $18 per month, the plan includes website lead capture and tracking, along with customizable forms and more in-depth insights. It caters to solopreneurs and novice marketers.
    • PROFESSIONAL Plan: Starting at $800 per month (when billed annually), it provides scalable and automated inbound marketing campaigns, catering to experienced marketers and growth marketing teams.
    • ENTERPRISE Plan: Starting at $3200 per month (billed annually), the plan is designed for advanced marketing teams, offering scalable inbound marketing campaigns with robust analytics and reporting features.
Source: hubspot.in
User Review

“3 days is enough to learn and understand how it’s work. The value for money is good and features are great too”.- Roger T

Pardot

    • GROWTH Plan: Priced at $1,250 per month, this tier offers standard marketing automation features for up to 10,000 contacts.
    • PLUS Plan: Available at $2,500 per month, the PLUS Plan provides advanced marketing automation capabilities for up to 10,000 contacts.
    • ADVANCED Plan: Costs $4,000 per month and offers customizable marketing automation features for handling up to 10,000 records.
    • ENTERPRISE Plan: This top-tier Plan is available at $15,000 per month and is suitable for managing up to 75,000 contacts.
hubspot vs pardot
Source: salesforce.com
User Review

“Pricing is bit on the higher side apart from that i use it on a daily basis without any issue.”-  Avishek M

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Conclusion

In summary, the choice between HubSpot and Pardot depends on your business’s specific needs. HubSpot excels in ease of use, customer support, integrations, email marketing, and social media management, making it versatile for businesses of all sizes. On the other hand, Pardot, as part of the Salesforce ecosystem, offers advanced reporting and analytics, making it robust for B2B businesses. Therefore, your decision should align with your business’s unique requirements.

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