Hubspot Vs. Marketo: Choose The Best Tool For Your Business!

Table of Contents

Last Updated: April 2024

When it comes to marketing automation, the choice between HubSpot vs. Marketo can greatly impact your business’s success. Each platform brings unique features and strengths to the table. In this comparison, we’ll explore how these tools measure up to help you make an informed decision about your business needs.

So, let’s dive into the HubSpot vs. Marketo showdown and find the perfect fit for you!

Hubspot Vs. Marketo Comparison Table

FeatureHubspotMarketo
User-friendlinessKnown for its user-friendly interface, suitable for beginnersOffers advanced features but may have a steeper learning curve
Marketing AutomationComprehensive marketing toolsAdvanced automation capabilities
Email marketingIncludes email marketing with automationStrong email marketing with dynamic content
Content managementBuilt-in CMS for website managementIntegrates with external CMS and web platforms
Social Media managementSocial Media publishing and monitoringIncorporates social media platforms
SEO toolsSEO tools for on-page optimizationSEO optimization features
ScalabilitySmall-medium sized firmsMid-sized and enterprise-level organizations
Mobile appProposes a mobile app for on-the-go managementHas a mobile app for monitoring and reporting
CustomizationHighly customizable with templates and themesSuggests customization through templates and coding

Also, read ActiveCampaign vs HubSpot: Which Tool Is Better For Your Business?

[Back to the top]

Hubspot Vs. Marketo Detailed Feature Comparison

1. User interface (Rating: 4.7/5; 10 reviews)

HubSpot

HubSpot offers a clean, intuitive, and user-friendly interface, making it great for beginners. It provides a unified, all-in-one platform for marketing, sales, and service, simplifying navigation.

Marketo

Marketo’s interface is robust but can be complex, and more suitable for experienced users. It follows a modular approach, which might feel fragmented to some.

Winner: HubSpot

User reviews

“I absolutely love HubSpot Marketing Hub for its user interface and comprehensive features.” David A.

“The intuitive user interface and the scalability of the software make it a valuable tool for businesses of all sizes.” Sanjay G.

[Back to the top]

2. Customization (Rating: 4.8/5; 10 reviews)

HubSpot

HubSpot presents a wide range of customization options, allowing users to personalize dashboards, reports, and campaigns. Its user-friendly interface makes it easier for users to make customizations without extensive technical knowledge.

Marketo

Marketo extends extensive customization capabilities, which are powerful but may require more technical expertise to fully utilize. Marketo’s flexibility can cater to complex and highly customized marketing strategies.

Winner: HubSpot

User reviews

“Some of the customization options are restrictive and limited.” Fred S.

“The platform offers extensive customization options for creating tailored segments.” Lena A.

[Back to the top]

3. E-commerce integration (Rating: 4.5/5; 9 reviews)

HubSpot

HubSpot imparts e-commerce integration through its HubSpot CMS and Shopify integration. It’s well-suited for companies that run their online retail operations using Shopify. 

Additionally, it furnishes tools for product catalog management, email marketing, and lead nurturing tailored to e-commerce needs.

Marketo

Marketo renders robust e-commerce integration capabilities, with support for various e-commerce platforms such as Magento and WooCommerce. Its advanced features can help you track and segment e-commerce customer data for targeted marketing campaigns.

Winner: Marketo

User reviews

“The solution has good integration so we can push data from external sources like Apollo and run email campaign outreach on Hubspot easily.” Verified User in Computer Software

“It integrates seamlessly with order platforms I want to highlight the integration with Salesforce.” Issa K.

[Back to the top]

4. Reporting and analytics (Rating: 4.3/5; 11 reviews)

HubSpot

HubSpot imparts user-friendly reporting and analytics with pre-built reports and dashboards. It caters to a wide variety of users, ensuring inclusivity. 

Furthermore, Hubspot simplifies tracking key performance indicators (KPIs) and supplies insights into website traffic, email campaigns, and lead generation.

Marketo

Marketo proposes robust and advanced analytics with in-depth reporting capabilities, suitable for data-savvy marketing teams. Its features allow for granular data segmentation and analysis & are a strong solution for enterprises that rely on sophisticated data handling.

Winner: Marketo

User reviews

“I wish there were more options for reporting because right now I’m manually creating reports.” Julianna C.

“Its reporting options allows us to better manage our sales process.” Indra F.

[Back to the top]

5. Email marketing (Rating: 4.6/5; 10 reviews)

HubSpot

HubSpot affords a user-friendly email marketing platform with a drag-and-drop email editor, suitable for beginners. It gives email templates and personalization features, easing the task of forming targeted email marketing efforts.

Marketo

Marketo’s email marketing is known for its advanced capabilities. It bestows in-depth automation and personalization options, adapting well to intricate, data-focused email marketing strategies.

Winner: Marketo

User reviews

“Fourth, let’s go for email marketing. Both the newsletter and promotional emails are very easy to create and add to workflows.” Istvan G.

“The tools for email management is also another important option to be valued within the platform” Pradeep S.

[Back to the top]

6. Built-in automation (Rating: 4.5/5; 10 reviews)

HubSpot

HubSpot administers an easy-to-use automation platform suitable for users with varying levels of expertise. It serves workflow automation for marketing, sales, and service, with a visual editor for creating automation sequences.

Marketo

Marketo’s automation capabilities are powerful and highly customizable, ideal for enterprises and complex marketing strategies. It caters to data-driven automation with advanced segmentation, scoring, and nurturing features.

Winner: Marketo

User reviews

“The best part of HubSpot Marketing Hub is all the automation that is possible and the ease of implementation.” Cathy R.

“Marketing automation is top of this list, of course.” Pavel I.

[Back to the top]

7. Pricing (Rating: 4.3/5; 13 reviews) 

Hubspot

hubspot vs marketo
Image Source - hubspot.com

You can choose from four different plans with HubSpot: Free, Starter, Professional, and Enterprise.

    • Free

Cost: No cost

Features: Free marketing tools, free sales tools, free service tools, free CMS tools and more.

    • Starter

Cost: $20/month or $18/month annual billing

Features: Free tools with increased limits plus forms, email marketing, live chat, and landing pages.

    • Professional

Cost: $890/month or $800/month billed annually

Features: Starter facets include teams, campaign reporting, custom reporting, social media and omnichannel marketing automation

    • Enterprise

Cost: $3600/month yearly billing

Features: Professional plus custom behavioral events, multi-touch revenue attribution, organized teams, limited access to content and data, and custom objects.

Marketo

hubspot vs marketo
Image Source - business.adobe.com

There are four Marketo plan options available: Growth, Select, Prime, and Enterprise.

    • Growth

Cost: Customized

Features: 10 users, 20K API calls/day, lead & account database, audience segmentation & targeting, and email marketing.

    • Select

Cost: Personalized

Features: 25 users, 50K ​API calls/day, event & webinar marketing, interactive webinars, and a marketing calendar incorporating growth facets.

    • Prime

Cost: Tailored

Features: Attribution & ROI dashboards and 50 assets of predictive content entailing prime specifications.

    • Ultimate

Cost: Tailored

Features: Attribution & ROI Dashboards and 50 assets of predictive content embracing prime aspects.

Winner: Hubspot 

User reviews

“Lastly, the pricing of HubSpot Marketing Hub can be a consideration for some.” Verified User in Leisure, Travel & Tourism

“Adobe Marketo Engage’s pricing, especially for startups/SMBs, is unsuitable.” Verified User in Marketing and Advertising

Also, read Marketo Engage Pricing, Features, Reviews [Complete Breakdown]

Conclusion

In conclusion, when deciding between HubSpot and Marketo, consider your business size and needs. 

HubSpot is user-friendly, and ideal for small to medium-sized businesses, with over 100,000 customers. Marketo offers advanced capabilities, suitable for larger enterprises. 

Make the choice that aligns best with your goals and resources.

In the world of customer support solutions, Saufter.io stands out for its versatility and features. It serves a user-friendly interface, robust ticket management, and multichannel support, containing email and live chat. 

Sign up for your 15-day complimentary trial today!

Reduce

Refunds

Automate Customer Support

Group 6342@2x
Refunds
Group 6342@2x
Order delay monitoring
Group 6342@2x
Subscription modifications
Group 6342@2x
Missing orders
Group 6342@2x
Subscription cancellations
Group 6342@2x
Much more
Claim Your 6 Months Of FREE Credits Now

Reduce Refunds
Automate Customer Support

Group 6342@2x
Refunds
Group 6342@2x
Order delay monitoring
Group 6342@2x
Missing orders
Group 6342@2x
Much more
Claim Your 6 Months Of FREE Credits Now

AUTOMATE CUSTOMER SERVICE AND REDUCE REFUNDS

Claim Your 6 months of FREE Credits Now!

Get the code. Use anytime in the next 6 months.

Helplama Helpdesk is now Saufter.io!