Hubspot Pricing: Which Plan Is Best for You? (Complete Breakdown)

Table of Contents

Last Updated: June 2024

Hubspot is a customer communication platform that’s widely popular for support, marketing, and sales tools. 

Their Service Hub includes highly configurable live chat features for customer engagement, data collection, ticket automation, chatbots, etc. These features enable you to respond to customer inquiries and reach out to them proactively via automated personalized chats.

However, Hubspot pricing plans aren’t the easiest to understand. That is why, in this blog, we will cover everything to answer the question- How much does Hubspot cost?

We’ll go over each of their plans and discuss what features you get, how much it costs, and who each plan is for.

A Quick Overview of Hubspot Pricing Tiers

Hubspot currently offers three different pricing plans: Starter, Professional, and Enterprise, in addition to the free plan. Hubspot’s pricing applies the pay-per-agent subscription model.





Free tools
Conversation routing
Calling500 minutes3,000 minutes12,000 minutes
Meeting scheduling
Custom properties
Simple automation
Task queues
1:1 technical supportEmail and in-app chat supportEmail, in-app chat, and phone supportEmail, in-app chat, and phone support
Multiple currenciesUp to 5 currenciesUp to 30 currenciesUp to 200 currencies
Helpdesk automation Up to 300 workflowsUp to 1,000 workflows.
Knowledge base 
Standard contact scoring 5 contact scoring properties25 contact scoring properties
Customer feedback surveys 
Custom surveys 
Insights dashboard 
Forecasting Default and custom forecasting and reportingForecast across team hierarchies
Customer portal 
Service analytics 
Call transcription and coaching 500 hours of transcription per user, per month.1,500 hours of transcription per user, per month.
Conversation intelligence  Up to 1,500 hours/month per account
Single sign-on  
Log in as another user  
Field-level permissions  
Hierarchical teams  Up to 300 teams
Notifications management  
Sandbox account  One sandbox per account
Recurring revenue tracking  

All of their plans include essential features like ticketing, live chat, shared inbox, starter bots, the HubSpot mobile app, etc. Let’s take a closer look at HubSpot service hub pricing now that we’ve seen an overview.

Detailed Breakdown of Hubspot’s Pricing Plans

1. Free Plan

Features Offered:

Here are some of the features included in Hubspot’s Free plan:

  • Live chat

Hubspot provides a flexible, well-designed live chat feature that is both detailed and simple to use. It includes a wide variety of features for connecting with customers, answering questions, and providing real-time support.

  • Ticketing

This feature allows your team to log customer issues as tickets. You can also assign them to team members while organizing, prioritizing, and tracking them in a central location.

  • Team email

You can connect team-wide email addresses to your shared inbox with the free plan. This allows your agents to convert incoming emails into tickets or send them directly to your shared inbox.

  • Shared inbox

To manage customer communication at scale, organize customer questions, including live chats and emails, in a shared inbox that your entire team can access.

  • Conversational bots

Conversational bots can be used to create tickets and direct visitors to the appropriate service rep or knowledge base article. (With no custom branching logic, the free plan is restricted to ticket creation, lead qualification, and meeting booking bots.)

  • Reporting dashboard

It includes a reporting dashboard that monitors metrics like ticket volume and response times, knowledge base usage, customer feedback, and more. (The free plan allows for up to three dashboards, each with ten reports.)

  • Email scheduling/tracking/ templates

You can schedule customer emails and receive real-time notifications when emails are opened or clicked with the free plan. (There is a monthly limit of 200 notifications.) You can also use templates to save and reuse your most useful emails.

  • Canned snippets

The platform allows you to create a bank of reusable answers for customers’ most frequently asked questions (up to 5 snippets for the free plan) that your agents can quickly add to live chats or emails to save time.

  • Documents

You can also create a resource library that you can easily share with customers. (A maximum of 5 documents per account)

  • HubSpot mobile app

Your team can work from anywhere thanks to the HubSpot mobile app. It is available for both iOS and Android devices.

  • Mobile inbox

The mobile app also allows you to access your shared inbox. This enables your team to collaborate and provide assistance while on the move.


These tools are entirely free. You can add up to 1,000,000 contacts, have an unlimited number of free users, and your free access has no time limit.

This Plan is Good For:

If you’re looking for a simple customer support tool with ticketing, live chat, a shared inbox, starter bots, etc you’ll probably be more than satisfied with the Free pricing plan. This plan is designed for smaller teams. 

2. Starter Pricing Plan

Features Offered:

Here are some of the features included in Hubspot’s Starter plan:

  • Conversation routing

This feature automatically routes incoming chats and emails to the appropriate agents on your team.

  • Calling

You can use the platform to make outbound calls and forward inbound calls to a personal device. Another feature is the ability to record and auto-log calls in your database. (The starter plan allows for up to 500 minutes of calling per account per month.) 

  • Meeting scheduling

This feature allows you to send customers a link that allows them to see when your agents are available and book meetings with them. (The Starter plan includes up to 1,000 personal and team meeting links, as well as additional customization.)

  • Custom properties

The starter plan includes custom properties for contacts, companies, and deals.(1000 custom properties per object)

  • Simple automation

When tickets are received and closed, you can set up triggers for customer emails. The platform can also be configured to send internal notifications when a ticket’s status changes.

  • Task queues

You can improve your team’s productivity by creating automated to-do lists.

  • 1:1 technical support

You have access to their customer support team for technical assistance as needed. (The starter plan includes email and in-app chat support.)

  • Multiple currencies

If you work with international clients, you can track and manage multiple currencies in your account with the starter plan.


The Starter plan is Hubspot’s entry-level pricing plan. Hubspot prices for the Starter plan are $45 per month. Only 2 paid users are included in this plan. It costs $23/month per additional user.

This Plan is Good For:

If you’re looking for a tool with all the features included in the free plan plus automation and routing features, with Hubspot’s technical team to support you, then Starter is the plan for you. This plan is intended for small to medium-sized teams.

2. Professional Pricing Plan

Features Offered:

Here are some of the features included in Hubspot’s Professional plan:

  • Helpdesk automation

The Professional plan allows you to automate tasks such as sending repetitive emails, assigning ticket statuses, updating properties, adding tasks, giving your agents more time to solve problems. (Up to 300 workflows)

  • Knowledge base

You can also convert your most frequently asked support questions into a knowledge base of help articles, allowing customers to assist themselves. Language variations of articles in over 20 supported languages are also possible.

  • Standard contact scoring

You can use the plan to create rules-based scoring criteria. This allows you to tailor your outreach to any HubSpot data point. Use your scores to segment lists, automate tasks, and more. This plan has 5 contact scoring properties.

  • Customer feedback surveys

CSAT (customer satisfaction), NPS (Net Promoter Score), and CES (customer effort score) surveys can be used to collect customer feedback.

  • Custom surveys

You can even create custom surveys, adding an unlimited number of questions, utilizing various question types (star ratings, radio select, text fields), and easily sharing your survey via an email link.

  • Insights dashboard

With the insights dashboard, you get to keep track of all your customer feedback in one place, and use it to view, track, and improve customer experience.

  • Forecasting

Based on data from your contacts database, you can also create detailed and customized forecasts for renewals and upgrades with this plan. (The Professional plan includes only default and custom forecasting and reporting)

  • Customer portal

Provide your customers with a centralized portal where they can view, open, and respond to support tickets as well as access your knowledge base.

  • SLAs

The Professional plan enables you to create service-level agreements (SLAs) for metrics such as time to close and time to respond, allowing your team to easily prioritize incoming requests and meet customer expectations.

  • Service analytics

This feature provides insight into your customers and support processes through a collection of fully customizable, out-of-the-box reports that you can edit and save to your reporting dashboards.

  • Call transcription and coaching

This plan includes automatic recording and transcription to assist you in coaching your team and gaining insights into customer interactions. (The Professional plan includes 500 hours of transcription per user per month.)


The Professional plan costs $450 per month. This plan includes all of the Starter plan features and 5 paid users. It costs $90/month per additional user.

This Plan is Good For:

The Professional plan is ideal for teams that want to manage multiple websites or brands from a single platform. If you need advanced automation and reporting features, the Professional plan should work just fine. This plan is intended for medium-sized teams.

3. Enterprise Pricing Plan

Features Offered:

Here are some of the features included in Hubspot’s Enterprise plan:

  • Conversation intelligence

This feature gives you detailed insights into the contents of your teams’ calls. You can even track terms of interest automatically and generate detailed reports based on call content.

  • Single sign-on

This feature makes it simple for your team to log in while also improving security and giving you more control over who has access.

  • Log in as another user

This enables users with super admin privileges to temporarily sign in as another user.

  • Field-level permissions

To keep your database clean, you can change the access settings for specific properties for specific members.

  • Hierarchical teams

You can also organize team members on different levels based on region, unit, brand, or any other custom parameters. ( up to 300 teams)

  • Notifications management

This feature allows you to set up notifications for different users based on their roles.

  • Sandbox account

This feature enables you to test various changes and functionalities before they are made public.

  • Recurring revenue tracking

The Enterprise plan also includes a feature that allows you to create detailed reports to manage and track recurring revenue and renewals.


The Hubspot Enterprise pricing starts at $1,200/month. This plan includes all of the Starter and Professional plan features and 10 paid users. It costs $120/per month per additional user.

This Plan is Good For:

The Enterprise plan is better suited for enterprises that have multiple teams for customer support. It provides many useful features, such as conversation intelligence, a sandbox account, and organizational features to run a customer service system at scale. The Enterprise plan is clearly tailored for large organizations.

Why is Saufter more affordable than Hubspot’s?

When comparing Hubspot plans with Saufter, one thing is clear: Saufter wins in terms of clarity and features offered.

When compared to Hubspot, Saufter’s pricing plans and features offered in each tier are more straightforward and reasonable. Here’s a look at the different pricing plans offered:

And, here are some of the reasons why online business owners prefer Saufter:

  • With Saufter all of your customer interactions and communications can be managed in a single location.
  • You can include a live chat widget on your website to allow visitors to raise concerns in real-time.
  • Saufter integrates email support as well as AI-drafted emails. This can significantly reduce your email traffic as well as your workload.
  • With a single click, you can integrate with e-commerce platforms such as Shopify, Magneto, and Woo-commerce.
  • The helpdesk improves response time and productivity by providing AI-suggested responses based on previous tickets handled.
  • It also includes an automated training module for your team members to be trained and tested.


So, between Hubspot and Saufter, which is the right tool for your company?

The simple answer is that Saufter is better for eCommerce businesses and Hubspot is better suited for non-eCommerce businesses, particularly enterprises. However, it is up to you to determine which one will help your team in providing better customer support.

If you want to make it easier for customers to contact your service team while also empowering your support reps to provide the best service possible, Saufter could be the platform for you.  If you’re starting from scratch, you can opt for managed customer support services tailored for your business starting at $399 per month.



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