How To Add Shopify Featured Products To Your Store [Easy Steps]

Table of Contents
How To Add Shopify Featured Products To Your Store

Last Updated: April 2024

Do you want to add featured products to your store but don’t know how? Well, you don’t have to worry about it now as we are here to help you add featured products to your Shopify store with just a few easy steps

Additionally, we also shortlisted the top 5 Shopify featured products apps to help you with the process. So, the table of contents for this article is as follows:


Generally, featured products are items that you want to highlight to your customers to promote them or to attract your visitors. 

You can add these products to a specific collection and display them on your homepage or any other page. Thus, when your visitors enter your store or visit any other page on your site, you can welcome them by featuring products front-and-center grabbing their attention.

Learn more about its benefits below.

Recommended: How to Bundle Your Products on Your Store


Benefits of Adding Featured Products

Are you wondering why you should add featured products to your Shopify store? Well, here are the top benefits:

  1. Promote your products: Do you have seasonal products that you want to promote? Feature them during a particular season. Or if you want to showcase new arrivals, you can introduce them via featuring.
  2. Increase visibility: By featuring your products on your store’s homepage or other prominent pages, you can increase their visibility and draw attention to specific items that you want to promote.
  3. Improved customer experience: By featuring your best-selling or most popular products, you make it easier for your shoppers to find what they are looking for. As a result, you improve your consumer experience
  4. Higher conversion rates: When your customers see your featured products, they are more likely to make a purchase. This leads to higher conversion rates and more sales.
  5. Easy to set up: Setting up Shopify featured products is easy and can be done in just a few simple steps. Plus, it offers apps that help you display your product collections better with advanced features.
  6. Customizable: You can customize your Shopify featured products to match your brand and design.


Follow these steps on how to add products to featured collection on Shopify, to add a featured collection to your Shopify store’s homepage

Step 1: Create a Collection

Create a new collection or choose an existing one, and then select it as the featured collection. Any products that are added to this collection will be featured products.

Note that you can create a new collection either in an automated or manual way.

Step 2: Log into Shopify Admin

Enter your credentials and log in to your Shopify Admin.

Shopify login page
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Step 3: Proceeding to Themes

Under “SALES CHANNELS” (available on the left sidebar), you can see “Online Store”. Click on it. Then, it by default opens up the “Themes” page.

Themes - Customize - Shopify
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Next, click on the “Customize” button to see various options displayed on the left side panel. Among them, select “LayoutorContent”.

Layout - Shopify themes
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Step 4: Choose the Featured Collection

In “LayoutorContent”, you can see “Homepage products collection” right under the HOMEPAGE PRODUCTS. There you need to choose the collection name that you want to set as the Shopify featured collection.

Homepage products collection - Shopify
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Step 5: Saving the Changes

Finally, click on the “Save” button available in the top right corner.


Here you will see the steps to edit or change featured products.

Step 1: Logging into Shopify Admin

First, you need to log into your Shopify Admin account.

Step 2: Navigating to Products/ Collection

From your Shopify Admin Panel, go to Products. There click on “Collections”. Next, click on the name of the collection you want to edit or modify. 

Adding product to Collection - Shopify
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Since we are updating featured products, select the collection you chose as the featured collection.

Step 3: Updating Featured Collection

To add or update products in the featured collection, you can follow the same steps as you normally would to add or update products in a manual or automated collection. If you require assistance, you can click here for further guidance.

In case you only want to change the featured image of the collection, you can skip this step and proceed to Step 4.

Step 4: Changing the Featured Collection’s Image

After finishing step 2, click on “Change image” to update the existing featured image. Click on the “Upload image” button in case you wish to add a new image.

Step 5: Saving Updates

After finishing your modifications, click on the “Save” button to save your updates.

Next, you can see the top 5 featured products Shopify apps that help you to display the product collections better on your store.


  1. ST: Product & Collection Sort
  2. Slider Collection
  3. Pretty Product Features
  4. Collection Merchandiser
  5. Advanced Collections

1) ST: Product & Collection Sort (Rating ⭐5/5, 53 Reviews)

ST - Product - Collection Sort
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The ST: Product & Collection Sort app by SearchTap automates your merchandising decisions and reduces manual work. Sorts your products on collection pages, with past order data and advanced analytics.


  • Rule-based strategies: Use predefined visual merchandising strategies or set up your own rule-based strategies.
  • Custom rules: Create custom rules based on vendor, tags, product type, size variants, discounts, etc. 
  • Sorting options: Sort your collections by revenue, inventory, newly launched, and variant availability. Plus, use multi-segment sorting to group and sort daily deals, and new & discounted items. 
  • Drag & drop editor: With the collection manager drag & drop editor, pin featured products to the top.
  • Improved store conversions: Automatically move sold-out products to the bottom to improve your store conversions. 
  • Product sorting: Configure your product sorting to run daily, on-demand, or at a chosen frequency.


  • Free trial – 7 days
  • Free

This featured collection Shopify app’s paid plans starts at $19/month.


2) Slider Collection (Rating ⭐5/5, 4 Reviews)

The Slider Collection app is developed by Neno. It enhances your shopping experience with 6 additional sliders. With numerous configuration options, you can set each slider differently for various devices.


  • Sliders: Create a slider for products, collections, images, and videos.
  • Visual editor: Displays the preview of changes you do to your designs in real-time.
  • Highly configurable: Has separate configurable settings for different devices like mobiles, tablets, and desktops.


  • Free trial – 14 days
  • Standard – $19.50/month


3) Pretty Product Features (Rating ⭐4.8/5, 73 Reviews)

Pretty Product Features
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Developed by Section Store, the Pretty Product Features app lets you highlight your product’s unique selling points using icons on your product pages.


  • Feature assignment: Dynamically assign features to individual products or collections or to all of the products.
  • Pop-up: Make the key information like benefits, shipping, and guarantees pop up.
  • Canva-like editor: Customize the look with 1000+ included icons – monochrome & animated, colored, emojis, and templates in a Canva-like editor. Plus, lets you drag-and-drop elements.
  • Compatibility: Works with Online Store 2.0.


  • Free trial – 5 days
  • Growth – $4.95/month
  • Shopify Plus Store – $19.95/month


4) Collection Merchandiser (Rating ⭐4.8/5, 49 Reviews)

Collection Merchandiser
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If you are looking for a free app, then Collection Merchandiser created by Matthew de Noronha is the one. It enables you to see important product information such as stock levels and prices at a glance


  • Quick sort: Reorder collection pages depending on predefined rules.
  • Drag-and-drop editor: Use an intuitive drag-and-drop interface to arrange and perfect your collection pages.
  • Out-of-stock management: Automatically move out-of-stock products to the bottom of collection pages.
  • Helpful support: Get access to helpful instructions and support to get the most out of the app.


  • Free


5) Advanced Collections (Rating ⭐3.7/5, 15 Reviews)

As the name itself suggests, Advanced Collections allows you to create customized collections beyond default conditions. For instance, include/ exclude products by tags or keywords.


  • Advanced conditions: Create collections based on conditions about price, discount percentages, and inventory levels.
  • Sort collections: Sort existing collections by publish or updated date, discount percentages, or custom conditions. Furthermore, push products with specific tags or low inventory to the front/ back of a collection.


  • Free trial – 7 days

Advanced Collections app’s paid plans start at $5.99/month.


Ready to Add Featured Products to Your Store?

By following the simple instructions provided in this article, you can showcase your featured products to boost your sales. Also, using the 5 best Shopify featured products apps, enhance the way you display your collections.

After that, you can also deliver the best customer service by employing Saufter. With its automation, ticket management, order & returns management, and order monitoring system, you can streamline your eCommerce operations. 

Sign up here to get a demo and pricing details!



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