Last Updated: December 2023
Should you use infographics in your content strategy? Can infographics really improve SEO? Yes, when used correctly, an infographic can significantly improve your SEO efforts.
In today’s digital age, Infographics have become extremely popular as a strategy to grab the dwindling human attention. It is estimated that over 65 percent of brands use infographics for their content marketing, and that number is expected to continue to rise.
Needless to say, it seems vital for you as a content marketer to adapt to the change by incorporating more visual components into your marketing strategy. And one of the best visual content types is infographics.
So let’s know why using infographics can be a creative approach to grab people’s attention and improve SEO.
Why Are Infographics Effective?
Humans are visual creatures! We prefer content with graphical or visual components to basic text-based information. According to MIT, 90% of information transmitted to the human brain is visual. Another research revealed that images can be processed by the human brain 60,000 times quicker than words.
That’s why, using an infographic with textual content can be an effective strategy to break down complex ideas and information into interesting, easy-to-digest bits.
A powerful, well-structured infographic comprises many aspects, from the narrative to the design for its intended audience, and hence helps the brand in connecting with people.
Without a compelling narrative, you’ll eventually end up with a tangle of different data points and a confused audience.
Here are some tips to build a strong narrative using infographics:
- Introduce the subject
- Make use of relevant data insights
- Design for clear data visualization
- Use the right keywords
- Reduce redundancy
- Make use of your brand’s voice.
So now you must have come to know that infographics are really effective. But the question is…
How Can Infographics Optimize Your SEO Strategy?
You can deny this – SEO is one of the best strategies to get organic leads, and infographics can help you boost SEO.
Take a look at some of the reasons backed with statistics that prove why infographics can boost SEO.
1. Infographics are shareable
Infographics are easily shared, linkable, and attract new visitors. As per Hubspot, Infographics are shared three times more than any other type of content on social media.
This seems to be the result of engagement and attention driven by infographics. The use of a visually appealing infographic with relevant targeted information can compel people to share it on social media and webmasters to share it on their website.
Another pro of using infographics is that it increases your chances to go viral. A well-designed infographic can go viral and be shared across numerous social media channels, delivering additional visits to your website.
So, along with driving engagement, infographics can also lead to raised awareness of your brand, products, or services.
2. Infographics improve traffic
Seems like people prefer to get information through infographics than text-only content. Let me explain how infographics can increase your website traffic and turn people into paying customers or devoted followers.
- Drive engagement. The use of interesting visual components in infographics may increase the number of “likes,” “comments,” “shares,” and other social signals that can help enhance your SEO efforts.
- Increase average time spent on a webpage. Infographics can increase user retention by keeping them engaged on your webpage.
The result: Long and last clicks, increasing the value of your webpage in eyes of Google.
- Decreased bounce rate. An infographic may retain the users who immediately bounce of a webpage when they see text-only boring content.
3. Link Building
Backlinks are considered one of the crucial SEO factors in the SEO space. According to 65% of digital marketers, the most difficult aspect of SEO is link building.
Creating an infographic can help you build backlinks. How?
Provide value by creating an outstanding infographic that encourages other webmasters to share it on their websites.
The result: Increase in the number of webmasters linking to your website and boost to your SEO rankings. Hubspot also revealed that articles with infographics generated 178 percent more links than standard articles.
So, you should definitely use infographics to attract inbound links that can significantly boost your search rankings. But, if it was that easy, everyone would have done it.
Creating valuable infographics is not enough to acquire backlinks; you must also promote them. Reach out to generate as much engagement as possible using:
- Infographic Directories
- Email outreach
- Use social media to spread the word
- Contact bloggers and influencers
Therefore, infographics can be an effective addition to your existing marketing plan, which can have a significant influence on your SEO.
Creating infographics takes time, work, and patience indeed, but they are totally worth it. So, next time you’re coming up with content, definitely include an infographic.