Hootsuite vs. Agorapulse: Which One Fits Best For Your Business?

Table of Contents
agorapulse vs hootsuite

Last Updated: April 2024

When it comes to social media management tools, the competition between Agorapulse vs. Hootsuite is fierce. Both platforms offer a comprehensive set of features to simplify social media management and boost your brand’s online performance. 

However, understanding the unique strengths and differences between Agorapulse and Hootsuite is crucial in determining which one best suits the specific needs and objectives of your business. 

In today’s article on Agorapulse vs Hootsuite, we will explore the key features, functionalities, and benefits of each platform. This analysis will empower you to make an informed decision, optimize your social media strategy, and propel your business to new heights.

Agorapulse vs Hootsuite quick comparison

Key features

Hootsuite

Agorapulse

Minimum pricing

$99/month

$69/month

Number of accounts

35

20

Number of team members

5

1

Scheduled posts

Unlimited

Unlimited

Core capabilities

Scheduling and publishing

Yes 

Yes

Analytics

Yes

Yes

Inbox

Yes

Yes

Collaboration

Yes

Yes

Competitor tracking

Yes

Yes

Whitelabel

Yes

No

Localization

English, French, German, Italian, Portuguese, Spanish.

German, English, French, Portuguese, Spanish.

Support

Email, chat, and tweet for support.

Priority Email and chat support.

Recommended: Agorapulse pricing, features, reviews [complete breakdown]

[Back to top]

Agorapulse vs Hootsuite detailed comparison

Now, let’s take a look at the detailed comparison of features between Agorapulse and Hootsuite.

1) Pricing: Agorapulse vs Hootsuite

Agorapulse

Hootsuite

1) Standard plan ($69/month)

1) Professional plan ($99/month)

10 social profiles

10 social accounts

Unlimited posts and post scheduling

Also offers unlimited posts and post scheduling

Unified publishing calendar

Access to messages in one inbox

Standard social inbox

 

Instant translations

 

Report Export

 

White labeling report

 

Google chrome extension

 

Mobile apps (iOS and Android)

 

Google analytics integration

 

2) Professional ($99/month)

2. Small Team ($249/month)

Instagram product Tagging, grid view.

3 users and 20 social accounts

First comment scheduling (Instagram, LinkedIn, Facebook), Twitter threads scheduling

Roles and permissions

Team workflow

Assign posts to team members

Canva integration

 

Basic ad comment monitoring

 

Social listening

 

3) Advanced ($149/month)

3) Business ($739/month)

Content library, 5 shared calendars

5 users, 35 social accounts

Bulk publish content, content queues

Approval workflows, inbound/outbound tagging

Advanced spam management

Content, and asset library

Automated inbox assistant 

Hootsuite customer support

Saved replies, inbox bulk actions

 

Publishing content labels

 

Advanced social media ROI reports, customized power reports

 

Enterprise (custom)

Both offer customized plans tailored to your unique needs.

Free: Get a 30-day free trial, no credit card is required.

Free: Try Hootsuite for 30 days, a credit card is required. 

User reviews

“Agorapulse’s pricing is competitive and their options for medium to large-sized companies are really good!”

April J.

I feel the pricing is on the higher side compared to its competition.

Verified User in Marketing and Advertising

Winner: Agorapulse

[Back to top]

2) Scheduling and publishing capabilities

Agorapulse: 

    • Offers content management, platform-specific customization, and visual content support.
    • Lacks the ability to schedule reels and carousel posts on Facebook.
    • Cannot schedule first comments with Instagram posts, a valuable feature in Instagram marketing.
    • Supports posting of YouTube shorts, enhancing its video marketing capabilities.

Hootsuite:

    • Provides content management and platform-specific customization features.
    • Allows scheduling of reels and carousel posts on Facebook, an advantage over Agorapulse.
    • Does not support scheduling of first comments on Instagram posts.
    • Does not support posting YouTube shorts, unlike Agorapulse which excels in this area.

User reviews

“I would recommend Agorapulse if you are working on a small team, are on a budget, and want basic features (nothing too advanced) while being able to do reporting, listening, social care, content approvals, scheduling, and publishing.”

Chelsey G.

“Scheduling all our posts has never been easier with Hootsuite!”

Laine C.

Winner: Both

[Back to top]

3) Analytics capabilities

Both Agorapulse and Hootsuite offer robust analytics capabilities for social media marketers. They provide insights on page and content performance across various supported platforms. Additionally, both tools generate downloadable PDF reports that can be shared with team members, clients, and investors via email.

User reviews

“I also like being able to track the analytics and share them with my clients easily and efficiently to provide the best data on our shared progress.”

Courtney G.

Our tiny tiny team running an important heritage visitor site doesn’t have the time, nor inclination, to delve deep into analytics and long-term insights, but Hootsuite enables you to find out just enough of how you’re doing, without ‘over-technical-zing’ it. 

Glynis P.

Winner: Both

[Back to top]

4) Social listening capabilities

Agorapulse:

    • Better features to monitor specified keywords on social platforms, blogs, and forums.
    • Allows real-time listening and replying to DMs from the audience.

Hootsuite:

    • Provides social listening features, including the ability to monitor and respond to queries and reviews from the public.
    • Allows real-time listening and replying to DMs from the audience.
    • Enables replying to visitor posts.

User reviews

“I like that Agorapulse has the full social media management suite included in the base packages, without too many add-ons or hidden fees. All of the features are easy to use, the interface is very friendly, and it has almost all that we need across scheduling, publishing, inbox, listening, and reporting.”

Chelsey G.

“Hootsuite provides our organization with an all-in-one social media solution for content management, community management, social listening insights, and reporting with reasonably comprehensive content variation support within the platform itself.”

Benjamin B.

Winner: Both

[Back to top]

5) Collaboration features

Agorapulse and Hootsuite are both equipped to facilitate collaboration within social media teams for efficient online marketing management. They offer multi-user content collaboration features, allowing account admins to assign selective permissions to team members for streamlined workflows. Additionally, users can invite clients and involve them in the collaborative processes.

User reviews

“Agorapulse offers a wide range of features such as scheduling posts, social media monitoring, analytics, and team collaboration tools.”

Karthikeyan K.

“Hootsuite’s team collaboration tools allow teams to work together from anywhere and automate workflows so we can streamline our processes”

Saurabh T.

Winner: Both

[Back to top]

That concludes our comprehensive analysis of Agorapulse vs Hootsuite. Additionally, if you’re looking for an innovative and cost-effective customer support tool, consider Saufter.

Get a single view for all support tickets

Saufter offers a cutting-edge customer support tool that provides a single journey view, adding crucial context to your support interactions. Moreover, it also enables effortless customer assistance across multiple social media platforms, such as Facebook, WhatsApp, and Instagram, ensuring a seamless and unified support experience.

agorapulse vs hootsuite
Helplama helpdesk

Key features

    • Seamless integration with Instagram, Facebook, and WhatsApp: Connect your social media accounts from Facebook, WhatsApp, and Instagram to efficiently manage customer care services.
    • Single journey view: Gain a single view for all customer conversations, enabling clutter-free support and adding more context to support interactions.
    • Alert notifications: Stay safe and ahead of trouble with smart notifications that alert you when issues are detected.
    • Self-service: Empower and delight your customers with 24×7 self-service options with a knowledge base integration.
    • Proactive issue resolution: Automatically identify delays and order problems to deliver proactive support, ensuring a positive customer experience.
    • Automate repetitive tasks: Efficiently manage e-commerce processes like returns and order modifications, and automate tasks such as password resets and login issues. Additionally, utilize pre-built automation workflows tailored for SaaS and eCommerce businesses.
    • AI-suggested replies: Leverage AI-powered suggestions for efficient and consistent customer service responses, optimizing your support agent productivity.
    • User-friendly ticketing system: Benefit from a smooth ticketing system that simplifies the handling of customer inquiries and requests.
    • Comprehensive reports: Access detailed reports for measuring agent performance and gauging the effectiveness of customer support efforts.

Conclusion

In conclusion, both Hootsuite and Agorapulse offer valuable features for social media management. The choice between the two ultimately depends on your specific business needs and priorities. 

Agorapulse stands out with its strong social listening and analytics capabilities, while Hootsuite excels in scheduling versatility and monitoring public queries and reviews. Carefully evaluating your requirements will enable you to make an informed decision that aligns with your social media strategy and supports your business goals effectively.

If your aim is to streamline your support process, Saufter is the ideal solution for you. Enjoy the advantages of a unified ticket dashboard, real-time updates, and collaborative features that enhance inquiry management and ensure prompt responses. 

Take your support to new heights by signing up today and experiencing Saufter free for 15 days!

Prevent Subscription Cancellations Automatically

Prevent Subscription Cancellations Automatically

Implement anti-cancellation strategies and automate subscription cancellation requests from customers.

AUTOMATE CUSTOMER SERVICE AND REDUCE REFUNDS

Claim Your 6 months of FREE Credits Now!

Get the code. Use anytime in the next 6 months.

Helplama Helpdesk is now Saufter.io!