Hootsuite Reviews, Pricing, and Features

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Hootsuite Reviews, Pricing, and Features

Last Updated: April 2024

Curious about Hootsuite? Looking for insightful Hootsuite reviews? You’ve come to the perfect spot! 

In today’s digital age, social media management plays a pivotal role in business success. With over 22 million users worldwide, Hootsuite is a frontrunner in this domain. Thus, we’ll dive deep into Hootsuite’s pricing, features, and everything you need to know to determine if it’s the right fit for your social media strategies. 

Whether you’re a social media guru or just dipping your toes into the digital waters, join us on this journey to uncover the power of Hootsuite!

Pros and Cons of Hootsuite



1. Centralized Management: Hootsuite lets you handle multiple social media platforms from a single dashboard. 

2. Scheduling: Allows you to plan and post content in advance. 

3. Analytics: Provides comprehensive analytics to track engagement, audience growth, and campaign performance. 

4. Team Collaboration: Collaborate efficiently with team members through the platform’s approval workflows and assignment features. 

5. Content Curation: Discover and share relevant content easily using Hootsuite’s content suggestions and RSS feed integration.

1. Pricing: Hootsuite’s pricing can be high for businesses with extensive social media needs, making it less budget-friendly. 

2. Limited Features: Some advanced social media features available directly on platforms might not be fully accessible through Hootsuite. 

3. Automation Limitations: Automation options may not be as advanced compared to specialized automation tools. 

4. Interface Overwhelm: The multitude of features could potentially overwhelm users seeking simpler social media management.

Recommended: 6 Top Socials Integration Apps For Shopify

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Hootsuite Pricing (Rating ⭐4.2/5, 3465 Reviews)

Hootsuite pricing
Image source – hootsuite.com

Hootsuite offers 4 pricing plans:

  1. Professional: Priced at $99/month, this plan is suitable if you’re just starting out. It includes 1 user, 10 social accounts, unlimited posts, post scheduling, and access to messages in one inbox.
  2. Team: The most popular plan comes at $249/month. With it, three users can manage 20 social accounts. You get everything from the Professional plan, along with some added perks. This includes roles and permissions for better organization and the ability to assign messages to team members.
  3. Business: Priced at $739/month, this plan targets larger teams. It accommodates five users overseeing 35 social accounts. Enjoy the features of the Team plan, plus approval workflows, tagging capabilities, saved replies, an asset library, and Hootsuite’s customer support.
  4. Enterprise: Designed for larger enterprises, the Enterprise plan’s pricing is customized based on specific requirements. It starts with five users and 50 social accounts. On top of Business features, it offers social ads management, analytics, employee advocacy, and enhanced automation tools.

Bear in mind that these prices are displayed in USD and are based on annual billing, excluding applicable taxes. 

Plus, you get a 30-day free trial or the option to skip the trial and receive a 20% discount on Professional and Team plans. For Business and Enterprise plans, you can request a demo.

User Reviews

The price is affordable compared to other tools – I would recommend this if you want to do basic post scheduling on a budget.” – ⭐3/5, Danielle S.

The worst part of Hootsuite is the pricing structure. I find the cost of Hootsuite’s plans to be relatively high, especially for small businesses or individuals with limited budgets.” – ⭐4/5, Nikola B.

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Hootsuite Reviews on Features

Hootsuite reviews on features
Image source – hootsuite.com

 Let’s delve into what Hootsuite brings to the table:

Scheduling and Publishing (Rating ⭐4.3/5, 868 Reviews)

Hootsuite enables you to schedule posts in advance across multiple social media platforms. This means you can plan your content calendar, ensuring consistent engagement with your audience.

User Reviews

Hootsuite is a great tool for creating and scheduling social media posts for numerous platforms at once.” – ⭐5/5, Matthew B.

Scheduling is clunky and the display is not great. Not easy to schedule across multiple accounts at the same time.” – ⭐3/5, Cory A.

Social Media Management (Rating ⭐4.4/5, 2849 Reviews)

You can manage various social accounts from a single dashboard. This streamlines your workflow and saves time, as you don’t have to log in and out of different platforms.

User Reviews

The best part of Hootsuite is its ability to manage multiple social media accounts across different platforms from a single dashboard.” – ⭐4/5, Nikola B.

although Hootsuite offered many useful features for managing social networks it could still miss some more advanced features” – ⭐3/5, Hiba M.

Analytics and Reporting (Rating ⭐4.3/5, 522 Reviews)

Hootsuite provides insights into your social media performance. You can track metrics such as engagement, reach, and follower growth to understand what’s working and make informed decisions.

User Reviews

Another useful feature is the ability to produce analytics reports covering all aspects of the platform.” – ⭐5/5, Matthew B.

The analytics didn’t really show as much insight as I gained from other platforms.” – ⭐4/5, Yas V.

Team Collaboration (Rating ⭐4.4/5, 29 Reviews)

Collaboration is easy with Hootsuite’s Team plan. Assign tasks to team members, set roles and permissions, and communicate within the platform, ensuring seamless teamwork.

User Reviews

offers a range of collaboration tools, enabling teams to work together on social media campaigns and strategies.” – ⭐5/5, Ripon C.

I would like to have a real time collaboration option, that would help us a lot” – ⭐5/5, Raul M.

Content Curation (Rating ⭐4.1/5, 9 Reviews)

You can discover, curate, and share content from across the web. This helps you stay current and share valuable information with your audience.

User Reviews

Cross platform content curation is made easy with their intuitive system that allows you to cue posts in advance.” – ⭐4/5, Verified User.

I would like to have more automatic content curation for more brands” – ⭐4.5/5, Luis E.

Inbox Management (Rating ⭐4.3/5, 15 Reviews)

Hootsuite aggregates messages from various social media channels into a single inbox. This way, you can respond promptly to comments, messages, and mentions without having to toggle between platforms.

User Reviews

Hootsuite has a central inbox where all incoming social media account activity lives. From there, it’s easy to respond to posts and messages.” – ⭐5/5, Sam C.

I would like the inbox to be much more organized, dividing each one of the messages received in each social network” – ⭐5/5, Jhonjerlyn M.

Ad Campaign Management (Rating ⭐4.5/5, 126 Reviews)

Hootsuite’s higher-tier plans offer social ads management, allowing you to create, manage, and track your ad campaigns directly from the dashboard.

User Reviews

I have been able to easily create campaigns and track performance” – ⭐5/5, Karan K.

Media analytics and library needs to be improved, also operational features such as campaign engagement” – ⭐5/5, Vishakha J.

Employee Advocacy (Rating ⭐4.4/5, 22 Reviews)

With certain plans, you can leverage your employees’ social networks to amplify your brand’s reach. This boosts your online presence through employee engagement.

User Reviews

Great tool that we used to help up our employee engagement and reach more customers through their Amplify platform.” – ⭐5/5, Matt B.

Automation (Rating ⭐4.4/5, 139 Reviews)

Hootsuite offers automation tools to streamline your social media tasks. You can schedule recurring posts, set up automated responses, and more.

User Reviews

“Hootsuite, one of the best automated software system for your social media campaigns” – ⭐5/5, Princessa C.

I’d really like to have a little more automation options.” – ⭐5/5, Rick K.

Integration (Rating ⭐4.4/5, 156 Reviews)

It integrates with various tools like CRM systems, content creation platforms, and more, enhancing your overall marketing efforts.

User Reviews

has a lot of helpful integrations” – ⭐4/5, Shivansh B.

Integrations were a little difficult to get set up” – ⭐3/5, Nathan B.

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Get A Single View for All Support Tickets With Saufter

Social media customer support with Helplama Helpdesk

Hootsuite is an exceptional social media management (SMM) platform, albeit with a higher cost. For robust social media customer service, you can consider Saufter

This seamless support solution goes beyond mere ticketing, presenting a unified view of customer interactions, events, and the overall journey. It accelerates efficient customer support by offering context-rich insights for a seamless experience.

Key Features

    • Unified Channel Management: Manage all your support channels – email, live chat, phone, and socials – from a single dashboard, streamlining customer interactions.
    • Real-time Analytics: Access up-to-the-minute reports on chat metrics, response times, and customer feedback via a real-time dashboard.
    • Automated Issue Detection: The system detects order delays and issues, enabling proactive resolutions and impressing customers.
    • Workflow Automation: Streamline e-commerce workflows such as returns and order modifications. Plus, offers custom automation that handles repetitive tasks like login issues, and password resets.
    • Single Journey View: Gain a clutter-free support experience with Saufter’s innovative tool, adding context to interactions.

With its intuitive interface and automated workflows, Saufter ensures efficient support across all your channels, ultimately enhancing customer satisfaction and loyalty.


Hootsuite emerges as a powerful social media management solution, although its cost can be a factor. With its extensive capabilities and diverse features, it’s a reliable choice for managing your social media presence.

Now, to enhance your customer support efforts, we suggest considering Saufter. Seamlessly integrating with platforms like Instagram, Facebook, and WhatsApp, it offers efficient and accessible customer care. Empower your customers with 24/7 self-service options through social media. 

Elevate your brand’s customer service experience by joining Saufter today and get 6 months’ worth of free credits.

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