Hootsuite Pricing, Features, and Reviews [Complete Breakdown]

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Hootsuite pricing

Last Updated: April 2024

Looking to unlock the power of social media management with Hootsuite’s pricing, features, and reviews?

Look no further! This article serves as your ultimate guide to Hootsuite pricing, features, and reviews – a complete breakdown tailored to your needs

Explore the different pricing plans, discover powerful features, and read honest user reviews to make an informed decision. Let’s dive in together and take your social media game to new heights.

What is Hootsuite?

Are you aware that a significant 77% of businesses utilize social media as a means to connect with their customer base

This underscores the importance of businesses proficiently handling their social media operations and harnessing technological tools to drive revenue. This is precisely where Hootsuite steps in, playing a pivotal role in the equation.

Hootsuite is a powerful and renowned social media management platform that empowers individuals and businesses to streamline their social media efforts

It serves as a centralized hub to manage and schedule posts, engage with audiences, track performance analytics, and monitor social media conversations – all from a single dashboard. 

With Hootsuite, you can effectively navigate the dynamic landscape of social media and unlock its full potential for your brand or personal endeavors.

A Detailed Breakdown of Hootsuite Pricing Plans

1. Professional: $99/month, 1 User and 10 Social accounts

This plan is for entrepreneurs, small business owners, and freelancers who want to manage their social media presence efficiently.

Features

  • Efficient Scheduling: With the basic plan, you can schedule up to 30 posts in advance, ensuring your social media content is delivered consistently and timely.
  • Manage Multiple Profiles: Manage up to 10 social profiles from a single platform, making it easier to keep track of your online presence.
  • Access Insights: Enjoy access to basic analytics and reports, which provide valuable data to gauge the performance of your social media efforts.

Limitations

  • Limited Team Collaboration: The Professional plan lacks team collaboration features, which may impact seamless coordination and task assignment among team members.
  • No Custom Analytics or Reports: With this plan, you won’t have access to custom analytics or reports, limiting your ability to deeply analyze social media performance.
  • Excludes Social Media Ad Management: The Professional plan does not offer social media ad management capabilities, which could restrict your ability to run and track ad campaigns directly from the platform.

2. Team: $249/month, 3 Users and 20 Social accounts

Optimized for small marketing teams seeking collaboration, this plan empowers social media strategy enhancement.

Features

  • Schedule Unlimited Posts in Advance: Plan and organize your social media content without any restrictions on the number of scheduled posts.
  • Access to Advanced Analytics and Reports: Gain valuable insights into your social media performance with comprehensive analytics and reports.
  • Customized Reports: Create professional-looking reports with your own branding, enhancing your brand’s image and credibility.

Limitations

  • No Social Media Ad Management: The Team plan does not include features for managing social media advertising campaigns.
  • No Access to Premium Apps or Integrations: Some advanced integrations and premium apps are not available with the Team plan.
  • No Priority Support: Users on the Team plan do not receive priority customer support.

3. Business: $739/month, 5 users and 35 Social accounts

Tailored for medium-sized businesses and agencies, this plan offers advanced features and dedicated support to meet your specific needs.

Features

  • Approval Workflows: With the Business plan, you can establish approval processes for social media content, ensuring a seamless and controlled publishing workflow.
  • Inbound/Outbound Tagging: Easily organize and categorize incoming and outgoing messages with tagging features.
  • Saved Replies and Auto-Resolve Conversations: Save time by using pre-written responses and automatically resolving routine conversations.
  • Content and Asset Library: Access and manage your media files and content in a centralized library for efficient content creation and sharing.
  • Hootsuite Customer Support: Get reliable customer support from Hootsuite to assist you with any platform-related queries or issues.

Limitations

  • No Custom Solutions: The Business plan does not offer tailored solutions to meet specific business needs beyond the standard features.
  • No Dedicated Account Manager: Unlike higher-tier plans, the Business plan does not include a dedicated account manager for personalized support and guidance.

4. Enterprise: Custom pricing starting with 50 social accounts

Catering to large organizations with discerning requirements and high expectations, this plan delivers advanced solutions to meet your unique demands.

Features

  • Social Ads Management: With the Enterprise plan, you gain access to powerful tools for managing social media advertising campaigns directly from the platform.
  • Social Ads Analytics and Reporting: Measure the success of your social media ad campaigns with comprehensive analytics and reporting capabilities.
  • Employee Advocacy: Empower your employees to become brand advocates by leveraging employee advocacy features.
  • Team Productivity Reporting: Get insights into your team’s performance and productivity through detailed reporting.
  • Additional Automation Tools for Social Media Customer Service: Enhance your social media customer service efforts with extra automation tools designed to streamline customer interactions.
    Hootsuite Pricing
    https://www.hootsuite.com/plans

Key Features With Reviews

1. Social Management

Social media management is a crucial aspect of Hootsuite, enabling users to efficiently manage their social media presence across various platforms from a centralized dashboard. 

It offers a comprehensive set of tools to optimize social media campaigns, analyze performance, schedule and publish content, and engage with audiences effectively.

  • Social Analytics: Harness valuable insights with Hootsuite’s Social Analytics. Track key performance metrics, measure campaign success, and gain a deeper understanding of your audience’s behavior to refine your social media strategy.
  • Social Publishing: Simplify your content workflow with Social Publishing. Schedule posts in advance, collaborate with your team, and maintain a consistent social media presence to keep your audience engaged.
  • Campaign Optimization: Take your campaigns to new heights with Campaign Optimization. Fine-tune your approach, target the right audience, and maximize your social media ROI.

User Reviews:

“Excellent social media management solution.”

⭐5/5, Laine C.

“I primarily use Hootsuite for social media management across Twitter, Instagram, Facebook, and LinkedIn.”

⭐5/5, Angela K.

2. Social Analytics

Social analytics is a powerful tool within Hootsuite that provides in-depth insights into your social media performance, enabling data-driven decision-making and enhanced audience engagement.

  • Competitor Analysis: Gain a competitive edge with competitor analysis. Monitor your competitors’ social media strategies, benchmark your performance, and identify opportunities to outperform the competition.
  • Follower Analysis: Understand your audience better with follower analysis. Explore demographics, interests, and behavior to tailor your content and grow a loyal and engaged following.
  • Post Performance: Maximize the impact of your content with post performance analysis. Evaluate the success of your posts, identify top-performing content, and refine your posting strategy for optimal results.

User Reviews:

“The Analytics feature is seamless, and I love that I can quickly pull results in the “Post Performance” section for one-off metrics requests rather than creating a whole new report.”

⭐5/5, Verified User

“Content, community, and analytics management are all in one place.”

⭐5/5, Aliya B.

3. Monitoring and Listening

Monitoring and Listening is a critical Hootsuite feature that enables you to stay on top of social conversations, track brand mentions, and gain valuable insights to enhance your social media strategy.

  • Social Measurement: Measure the impact of your social media efforts with Social Measurement. Analyze key metrics, track sentiment, and evaluate the effectiveness of your campaigns to drive data-backed decisions.
  • Influencer Identification: Identify and connect with influential voices in your industry through Influencer Identification. Build valuable relationships and leverage their reach to expand your brand’s visibility and credibility.

User Reviews:

“Hootsuite is a great platform for Social Media Management, monitoring, and Listening.”

⭐5/5, Shamar M

“I found HOOTSUITE extremely helpful when monitoring keywords about the current digital conversation that I am currently tracking down.”

⭐4.5/5, Luis C.

4. Reports and Dashboards

Reports and Dashboards provide a comprehensive overview of your social media performance, allowing you to visualize and analyze data to optimize your social strategies effectively

  • Report Customizability: Customize reports to focus on the metrics that matter most to your business, providing valuable insights for data-driven decision-making.
  • Report Exporting: Easily export reports to share with your team or stakeholders, facilitating seamless communication and collaboration.

User Reviews:

“The analytics dashboard is also invaluable! Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns.”

⭐5/5, Slade M.

“Analytics dashboards are really great supporters of our daily work, and we manage to build up a strong reporting structure with all of the data provided.”

⭐5/5, Melina F.

Conclusion

In conclusion, Hootsuite emerges as the ultimate game-changer in the realm of social media management

With its robust features, it offers a comprehensive solution for individuals and businesses seeking to elevate their online presence and engage with their audiences effectively. 

Embrace the power of Hootsuite, and witness your social media presence soar to new heights. Take control, make informed decisions, and watch your brand thrive in the dynamic world of social media.

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