Help Scout Vs Zendesk: Which Tool Is Better For Your Business?

Last Updated: December 2023

In the world of customer support software, the battle between Help Scout vs Zendesk is fierce. Both platforms offer robust solutions, but understanding their differences is crucial to determining which one is the better fit for your business.

Let’s dive into a comparative analysis of Help Scout vs Zendesk to help you make an informed decision.

Help Scout vs Zendesk Quick Comparison

Here’s a quick comparison table between Help Scout and Zendesk. 

FeatureHelp ScoutZendesk
User-FriendlinessSimple and intuitive interface, easy for small teamsRobust features with a steep learning curve
Scalability Ideal for small to medium-sized businessesGeared towards big enterprises with multifaceted needs.
IntegrationIntegrates with various third-party appsExtensive incorporation options, including the Zendesk Marketplace
CustomizationLimitedHighly customizable to adapt to specific business needs
Reporting and analyticsBasicAdvanced reporting and analytics capabilities
SecurityOffers robust security measuresStrong security features and compliance options
Mobile appAvailable for on-the-go supportComprehensive app for remote support and management

Ultimately, the choice between Help Scout and Zendesk depends on your business size, support requirements, and preferences for user-friendliness and customization.

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Help Scout vs Zendesk Features Detailed Overview

Let’s delve into a comprehensive examination of the features offered by both Help Scout vs Zendesk.

1. Multi-channel support (Rating: 4.4/5, 12 reviews)

Help Scout

Help Scout, while excellent in email support, lacks the same breadth of multichannel capabilities, making it less suitable for organizations needing a unified approach.


Offers a comprehensive multi-channel support feature, encompassing email, chat, phone, and social media, allowing organizations to engage with customers seamlessly across various channels.

Winner: Zendesk

User reviews

“Several solutions are combined into a single platform to provide multi-channel support.” Malach M.

“Helpscout is solving all email support issues at our organization.” Chandu P.

2. Ticketing System (Rating 4.1/5, 15 reviews)


Bestows a robust and highly customizable ticketing system, equipped with automation, workflows, and ticket views for your enterprise. It is a versatile solution for managing customer inquiries and issues efficiently.

Help Scout

Help Scout’s area of expertise primarily lies in email support. It provides a simple ticketing system that lacks the advanced customization and automation features required by larger enterprises.

Winner: Zendesk

User reviews

“The ticketing system allows us to accurately keep track of our business processes and is important for our record keeping purposes.” Verified User in Newspapers

“Helpscout is our ticketing system to provide initial communication with new customers and ongoing support with existing customers.” Damiaan P.

3. Knowledge Base (Rating: 4.8, 12 reviews; Rating: 3.3, 13 reviews)

Help Scout

Includes a knowledge base feature for creating and maintaining a self-service resource for customers.


Like Help Scout, Zendesk also delivers a knowledge base feature for creating self-service resources.

Winners: Both

User reviews

“It’s nice to have the knowledge base connected to the CRM in a really clean and simple way.” Verified User in Retail

“We use the Knowledge Base feature as well and have made two separate knowledge bases – one for patients and one for clinic staff.” Jane D.

4. Customization (Rating: 4.1/5, 15 reviews)

Help Scout

It primarily emphasizes simplicity and may not offer the same level of advanced customization as Zendesk.


Suggests extensive customization options, allowing businesses to tailor their support system with custom fields, forms, ticket views, and advanced workflows.

Winner: Zendesk

User reviews

“Zendesk offers a wide range of customization options, so businesses can tailor it to fit their specific needs and processes.” Rajesh S.

“We can make do with what’s available, but more flexibility in the customization would be nice.” Derek J.

5. Reporting and analytics (Rating: 4.7/5, 12 reviews)


Renders comprehensive reporting and analytics capabilities, offering detailed insights into support performance, customer behavior, and agent productivity through customizable dashboards and robust data visualization tools.

Help Scout

Gives basic reporting features that track metrics such as response times and customer satisfaction but lacks depth and customization options.

Winner: Zendesk

User reviews

“Zendesk offers customizable reporting and analytics features, allowing businesses to gain insights into their customer support performance.” Jon Dennis C.

“The reporting and analytics features could be more robust, lacking advanced customization options.” Arnette B.

6. Integration (Rating: 4.4/5, 13 reviews)


Boasting an extensive integration ecosystem through the Zendesk Marketplace. Zendesk presents a wide range of third-party apps and integrations, allowing firms to customize and extend their support system significantly.

Help Scout

Combines with various third-party apps and tools, allowing users to extend its functionality.

Winner: Zendesk

User reviews

“The platform also helps businesses provide a seamless support experience by allowing integration with other tools and platforms.” Arshad Ali M.

“The integration with Salesforce could be improved.” Verified User in Consumer Services

7. Pricing (Rating: 3.8/5, 10 reviews)

Help Scout

Experience Help Scout’s three plans – Standard, Plus, and Pro – with a complimentary 15-day trial period included.

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    • Standard: Access their top-notch support tools, ideal for growing teams, for just $20 per user per month when you choose annual billing. You can experience it for free with their trial. Features provided encompass email support, a knowledge base, and foundational reporting.
    • Plus: Take advantage of their complimentary trial offer. At an annual rate of $40 per user per month, you can harness advanced collaboration and organizational resources specifically crafted for growing teams. Plus plan includes standard features and also offers custom reports and seamless integration with premium apps.
    • Pro: For teams of 10 or more users, the annual rate stands at $65 per user per month. Pro prioritizes robust security, seamless scalability, and personalized support for sizable teams. If your team is substantial, feel free to inquire about tailored pricing.


You can select from Zendesk’s four plans, including Suite Team, Suite Growth, Suite Professional, and Suite Enterprise.

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    • Suite Team: It costs $55 per agent per month when billed annually. Suite Team encompasses the functionalities of a ticketing system, help center, standard bots, and additional features.
    • Suite Growth: Priced at $89 per agent per month for annual billing, includes all the features of the Suite Team plan but also incorporates supplementary functionalities such as multiple ticket forms, light agents, and Service Level Agreements (SLA).
    • Suite Professional: For $115 per agent per month with annual billing, Suite Professional provides access to all the features offered in the Suite Growth plan. And also valuable additions like customized and live analytics, side conversations, and skills-based routing.
    • Suite Enterprise: Reach out to their sales team for a holistic solution tailored to meet your enterprise requirements. Suite Enterprise entails the Suite Professional plan features and also introduces additional functionalities like a sandbox, AI-powered content cues, and customized agent roles.

Winner: Help Scout

User reviews

“Firstly, the pricing structure of Zendesk may not be ideal for organizations that have little budget or smaller-sized support teams.” Satyam A.

“I like their clear and simple pricing.” Maryam S.

Now that we’ve covered the feature breakdown of Help Scout and Zendesk, we’ll delve into the all-encompassing features offered by Helplama Helpdesk.

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Helplama Helpdesk: An all-in-one support ticket hub

Managing customer support tickets efficiently is a critical aspect of delivering exceptional customer service. Helplama Helpdesk offers a powerful feature known as “get a single view of all support tickets” to simplify and streamline your support operations.

This feature provides a centralized hub where support teams can access, organize, and resolve customer inquiries seamlessly.

Key features

    • Centralized ticket management: Its “single view” feature brings all support tickets into one unified dashboard.
    • Improved responsiveness: With a clear and comprehensive view of all support tickets, your team can respond to customer inquiries promptly, reducing response times and enhancing customer satisfaction.
    • Efficient ticket prioritization: Easily prioritize tickets based on urgency, customer importance, or issue type. This feature empowers your team to focus on the most critical tasks first.
    • Customization: Tailor the view to your team’s specific needs. Filter and sort tickets based on various criteria, enabling a personalized workflow.
    • Enhanced collaboration: Foster teamwork within your support department by assigning tickets to the appropriate team members and sharing insights and updates on ticket progress.
    • Automation: Implement automation rules to streamline routine tasks, ensuring that tickets are assigned, categorized, and escalated as needed, all with minimal manual intervention.
    • Comprehensive ticket details: Access detailed information about each ticket, including customer profiles, communication history, attachments, and status updates, to make well-informed decisions.
    • Analytics and reporting: Leverage data insights to assess your team’s performance, track customer satisfaction, and make data-driven improvements to your support processes.

Final words

In the Help Scout vs Zendesk comparison, the choice largely depends on your business’ unique needs.

Help Scout offers simplicity and efficiency for smaller teams, while Zendesk provides robust features for scalability. Consider your specific requirements and budget to make the right decision.

Looking for an alternative to Help Scout and Zendesk? Consider Helplama Helpdesk!

It offers user-friendly features, automation options, and robust reporting tools, making it a smart choice for businesses aiming to improve customer support efficiency and satisfaction.

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