The first step in influencer marketing is finding the right influencer/ creator. 

You can search for creators based on specific criteria like location, audience size, engagement rates, and more. In case you already have your champion influencers, then use them to find similar influencers using the tool named Lookalike. Furthermore, you may use filters to narrow down search results as per specific demographics and interests.

Grin also provides access to communication tools across platforms along with email & outreach templates so you can reach out to influencers. Plus, generates branded live URLs for inviting influencers and tracks your influencer outreach efforts. Thus, you can follow up with them if necessary.

Finally, it delivers a social listening tool for Instagram. This is a creator discovery engine that actively tracks influencers who are discussing your brand and provides insights into their reach and engagement with their followers.

Positive Reviews:

“Deep search capabilities within Instagram.

Great tool for influencer discovery on Instagram and TikTok” – Amy T., Director of Influencer Marketing.

“allowed us to easily discover influencers, conduct outreach, define clear expectations when onboarding creators to our program“ – Anya G., Marketing Associate.

Negative Reviews:

“Not being able to save Search results and create different search lists when first discovering Prospects.

Not always accurate with email addresses, capturing older ones for Creators and not updated ones displayed right in their IG bio.” – Amy T., Director of Influencer Marketing.

“Specifically, I’d like to be able to do one search to find someone instead of having to search in applicants, prospects and creators.” – Jamie M.

“their social listening feature and content finder aren’t the best, as they bring in other content not related to our brand” – Guadalupe G..

Grin brings all your creators to one place for easy access. On your dashboard, they are categorized as My Influencers, Prospects, and Applicants under Contacts. Plus, you can easily filter the influencers and identify who needs outreach, content approval, and more.

For each creator, Grin creates a profile where you can find everything including their interactions and activities in chronological order. Plus, since Grin integrates with platforms like Gmail, Outlook, and Slack, you can view and manage all your conversations under one roof.

Furthermore, Grin provides tailored email sequences and tracks open rates, clicks, response rates, etc. of each campaign. Also, lets you create, share, and handle 1-on-1 promotions for individual influencers complete with features like deliverable tracking, product management, and contract management.

Positive Reviews:

“Sequence emails to quick and easy reach out to 30+ creators” – Jana M.

“Grin solves the problem of tracking content and makes it easy for me to track deliverables.” – Dave K., Partnership and Ambassador Manager.

“I also like that GRIN allows us to send emails, track history with our creators, and splitting creators into different campaigns depending on our current goals.” – Verified User in Apparel & Fashion.

Negative Reviews:

“Email inbox is hard to organize/manage.” – Amy T., Director of Influencer Marketing.

Whether you are signing a new creator or launching a new campaign, Grin lets you create your own customized content rights agreement with just a few clicks. Once created, you can send the agreement to the creator who can accept it through a link. The agreement is then stored for your reference when the creator’s content is delivered.

After you are done with recruitment, you can build influencer campaigns. And, manage all your multiple content campaigns from start to finish with GRIN’s campaign workroom. Create briefs, send proposals with branded landing pages, track produced content, and organize everything even handling influencer product shipment and content reporting.

Basically, Grin gives you actual ROI at the campaign level, program level, and even at the influencer level. Based on these reports, you can re-run your successful campaigns, and reward top performers.

Positive Reviews:

“With GRIN, I can customize my campaigns” – Jess D., Social Media & Influencer Marketing Manager.

Negative Reviews:

“In the future, I would love to see additional ways to segment and organize campaigns and activations for clearer ease from a brand’s standpoint.” – Samantha M., Influencer Marketing & Community Manager.

“The biggest painpoint is the creator funds management. We have multiple campaigns set-up in GRIN for various markets, with different currencies. However, you can only upload funds in USD and all funds go into one balance rather than to each campaign. This requires some manual work from the Brand to ensure you are keeping track of wht budget should be assigned to what campaign and also manually calculate currency exchange rates.” – Niamh H., Global Marketing Manager.

Grin automatically gathers all your influencer and user-generated content in one centralized location. So, you can effortlessly search and sort it by various criteria such as performance stats, post types, tags, and color. This makes it simple to find the exact content you need with just a few clicks.

Moreover, you will have complete media content rights for all the creator-produced content. This means you have the freedom to display, edit, share, and reuse the content anywhere including websites, social media platforms, email campaigns, and paid ads. Furthermore, you can do this, by downloading your creators’ or user-generated posts.

Positive Reviews:

“Automatically collecting data from influencer collaborations once their content is live!” – Brianna O.

“I love that you can download media directly from the platform – that way I can grab it whenever my team requests something!” – Verified User in Consumer Electronics.

Negative Reviews:

“for my creators and there is some difficulty in enabling them to deliver content through GRIN at times.” – Amy P., Senior Digital Marketing Manager.

“If I am searching through content posted within a campaign on ex: page 30/82, and click on a specific piece of content and then try to go back to page 30, I am instead sent back to page 1. These issues impact efficiency.” – Mary T., Partnership Coordinator.

Grin integrates seamlessly with popular eCommerce platforms such as Shopify, WooCommerce, Magento, and Salesforce. This makes it a hub for your influencer marketing and product fulfillment needs.

Here you can fully import products from your e-commerce store and offer your creators a range of products that are specifically tailored to their needs. Thus, they can select items that are perfect for their role in your campaign program.

Not only that, but you may also track all the way to the product delivery as well. And, by clicking on an influencer’s profile, you can view every item sent their way.

Next, create a live URL featuring your brand name. By using this streamlined link, influencers can quickly and easily view campaign briefs, select the products they prefer, and get started on creating their content.

On top of all this, the platform stores each creator’s favorite products on their profile history, giving you a deeper understanding of their tastes. This helps you suggest new products for them to try and tailor your campaigns to their preferences.

Positive Reviews:

“Grin is also connected to our Shopify, so sending our influencer kit could not be easier! The Live URL makes gathering information & communicating our expectations for influencers a breeze!” – Verified User in Consumer Goods.

“The Shopify integration makes it stand out from other platforms, allowing you to report on product costs automatically instead of manually entering costs.” – Verified User in Retail.

“I also love the different ways you can set up the items an influencer will receive – either importing items but my favorite is allowing to select straight from the site and just setting product limit or a specific amount.” – Jennifer F., Senior Influencer Campaign Manager.

Setting rates for specific campaigns or rewarding top-performing creators is a breeze with Grin. The platform provides an easy-to-use interface for managing payments. On top of that, it integrates with PayPal which makes it simple to pay individual creators or large groups of creators at once for their content. 

Consequently, you can keep tabs on which creator payments are pending. Plus, view a comprehensive payment history for any specific ambassador on your team.

Also, Grin provides features to help you identify any discount codes that are leaked so you can make adjustments to the commission payments accordingly.

Additionally, Grin’s detailed tracking capabilities help ensure that your influencer marketing programs are fully tax compliant. By keeping well-organized documentation, the platform provides a reliable backup in the event of an audit or other tax-related issue. This way, you can focus on building your influencer marketing program with the peace of mind that comes from knowing you’re meeting all necessary tax requirements.

Positive Reviews:

“Easy way of paying influencers” – Niamh H., Global Marketing Manager.

Negative Reviews:

“Our only dislike of GRIN’s software is the payments system. Being that we are running 30+ campaigns at a given time, it’s extremely cumbersome to go into each campaign and pay our influencers. We could really benefit from a central payments system.” – Anya G., Marketing Associate.

“I think it would be nice to be able to pay influencers for commissions all in one location (like a Payments module on the menu) rather than in each individual campaign.” – Matt G., Senior Affiliate Marketing Manager.

Grin monitors all your campaigns and reports key performance indicators (KPI) like budget, revenue, conversions, and media value to gauge the actual ROI of each campaign.

With GRIN’s creator performance breakdown feature, you can easily track and analyze key metrics for each creator in your program. This includes their content posts, total spend, conversions, and ROI. You’ll gain valuable insights into the performance of every post, from engagement to clicks to conversions, allowing you to optimize your influencer marketing strategy for maximum results.

In fact, you can keep an eye on your whole influencer marketing program with Grin’s advanced reporting dashboard. Monitor your brand growth, content engagement, and creator numbers across all your initiatives, 1 post at a time.

Another major advantage of Grin is that you can generate custom reports that focus on specific KPIs such as creator growth.

Positive Reviews:

“Grin also tracks influencer content and performance, taking the hassle out of building reports.” – Ashley H.

“being able to track communications, project status, content analytics and prospecting. It’s also helpful with budget management and tracking.” – Amy P., Senior Digital Marketing Manager.

Negative Reviews:

“In terms of reporting, I think a clearer depiction of your activity levels with different creators would be awesome (ie how many are you actively working w/ or how many continue to post about you – similar to Tribe).” – Guadalupe G.

“It would be great to have the opportunity to see what creators will be doing paid promotions in any given month and how much money we are spending/making in that month. This view would also be helpful in regulating who is an active affiliate during any given month.” – Abby P., Social Media Community Manager.