GetResponse vs ActiveCampaign: Which tool is better for your business?

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GetResponse vs ActiveCampaign

Last Updated: July 2024

Are you looking for a detailed review of GetResponse vs Activecampaign? You’re in the right place.

Email marketing is a powerful tool, and it’s worth noting that 60% of consumers say they’ve purchased as a result of a marketing email they received. Thus selecting the right email marketing tool can have a huge impact on your marketing efforts.

In this comparison of GetResponse vs. ActiveCampaign, we’ll delve into the merits of both platforms to help you make an informed decision that aligns with your needs and goals.

Let’s dive in!

GetResponse vs ActiveCampaign: A Quick Comparison

Aspect 

GetResponse

ActiveCampaign

Free Trial 

Try free for 30 days 

Offers a 14-day free trial

Pricing

Begins at 15.58/month.

Plans start from $29/month.

Professional Automation in All Plans

Not available in the most affordable plan

Included in all pricing plans

CRM and Deal Pipeline Integration  

Requires third-party integration

Included in Sales plan

Built-in Webinars

Yes

Not Available

Contact Methods

Email and live chat

Email, SMS, Facebook Audiences, live chat

Dynamic Content on Website/Landing Pages

Not available

Available

Ease of Use and Editor

Intuitive interface

ActiveCampaign has more menu items

Email templates

500+ templates 

250 templates

Automation Workflow Builder

Available on the Marketing Automation plan 

Included in all plans

Registration Forms

Templates available

It has more form types and options 

Spam and Design Testing

Inbox testing, spam score

Limited spam testing, charged for previews

Reporting 

Detailed reports with geo-tracking

Comprehensive reports, contact trends, etc.

Deliverability

87.22% deliverability rate

92.03% deliverability rate

Landing Pages 

Available on all plans (limited on free)

Available on Marketing Plus and higher

Integrations and Extras

Extensive integrations

Several integrations

Support    

Email and live chat support

Knowledge base, video tutorials, webinars, live chat

Recommended: GetResponse Reviews, Pricing and Features

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GetResponse vs ActiveCampaign: A Detailed Review

1) Pricing

GetResponse

GetResponse pricing
Source: GetResponse
    • Email Marketing ($15.58/month): Contains all the must-have tools to build and nurture your audience. The plan includes an AI email generator, unlimited newsletters, autoresponders, an AI campaign generator, website and landing pages, and popups.
    • Marketing Automation ($48.38/month): Create targeted email campaigns and get access to marketing automation, webinars, advanced segmentation, contact scoring, and a ready-made, automated sales funnel creator.
    • E-commerce Marketing ($97.58/month): All the essentials to promote and sell your products. Includes Marketing Automation features, transactional emails, e-commerce segmentation, abandoned cart recovery, promo codes, and web push notifications.

ActiveCampaign

ActiveCampaign pricing
Source: ActiveCampaign
    • Lite ($29/month): Tailored for individuals and small teams this plan comprises essential features, including email marketing, marketing automation, inline forms, and site and event tracking.
    • Plus ($49/month): Plus plan offers an expanded feature set. It includes pop-up and modal forms, landing pages, integration with Facebook Custom Audiences, and seamless compatibility with eCommerce platforms.
    • Professional ($149/month): Ideal if you wish to fine-tune your marketing strategies. The plan incorporates advanced capabilities such as predictive sending AI, split automation, and integrations with Salesforce and Microsoft Dynamics 365.
    • Enterprise: Customized to cater to larger organizations with expanding teams. It encompasses tailor-made reporting options and single sign-on. Additionally, this plan features enterprise-level support, guarantees uptime SLA, and provides HIPAA support.

User Reviews

It’s a great e-mail marketing software at a great price for non-profit ministries.”

Anita M.

I am happy with the price-service ratio.”

Magda K.

Winner: Both

2) Ease of Use

GetResponse

    • Dashboard Customization: Personalize your dashboard and access valuable insights.
    • Interface Navigation: It has a user-friendly and simple interface.
    • Email Builder: GetResponse features an undo button and the capability to save reusable blocks.
GetResponse vs ActiveCampaign
Source: GetResponse

ActiveCampaign 

    • Dashboard Customization: ActiveCampaign provides dashboard customization, including pipeline activity insights.
    • Interface Navigation: It has an intuitive interface and features a menu with many items, which might be overwhelming for users.
    • Email Builder: Modern email builder with a fast drag-and-drop interface including an undo button for error correction.
Source: ActiveCampaign

User Reviews

GetResponse makes email marketing easy and fun.”

Megan C.

The software is easy to use and easy to set up and implement.

Kieran A.

Winner: Both

3) Email Automation

GetResponse 

    • Advanced Automation Tool: Advanced marketing automation tool with a focus on creating efficient workflows.
    • Templates and Triggers: Access a range of automation templates and triggers.
    • Lead Scoring and Web Event Tracking: Supports automation for lead scoring and web event tracking.
    • Plan Limitations: Only available in GetResponse’s Marketing Automation plan.
GetResponse vs ActiveCampaign
Source: GetResponse

ActiveCampaign 

    • Robust Automation System: Extensive library of automation templates.
    • Versatile Triggers and Actions: Wide range of triggers and actions.
    • CRM Integration: ActiveCampaign offers CRM software integration.
    • Inclusive in All Plans: Unlike GetResponse, ActiveCampaign includes these automation features in all its plans.
Source: ActiveCampaign
GetResponse vs ActiveCampaign
Source: ActiveCampaign

User Reviews

We have been able to leverage its advanced marketing automation capabilities.”

Rabindra P.

ActiveCampaign’s automation features are a cut above the rest.”

Vladimira B.

Winner: ActiveCampaign

4) Spam Testing capabilities

GetResponse 

    • Inbox Testing: Review your email design in various browsers and on different devices.
    • Spam Score: GetResponse provides a spam score, rated from 0 to 5, indicating the likelihood of your email being flagged as spam.

ActiveCampaign 

    • Pass/Fail System: Uses a simplified ‘pass’ or ‘fail’ result for spam testing, lacking detailed insights into specific elements triggering spam flags.
    • Paid Email Campaign Previews: Email campaign previews come at an additional cost of $1 per test/client.

User Reviews

GetResponse works great with the spam score filters.”

Daniela C.

The emails never got stuck in recipients’ spam folders!

Verified User in Financial Services

Winner: GetResponse

5) Reporting capabilities

GetResponse 

    • Comprehensive Email Reports: Detailed reports that cover various email metrics, including geo-tracking, email clients, opens, clicks, unsubscribes, and more.
    • Conversion and E-commerce Tracking: Conversion and e-commerce tracking enable you to monitor the performance of your online sales and revenue.
    • Campaign Comparison: Compare campaign performance for optimized efforts in the future.
    • Missing Heatmap: Lacks the heatmap feature.

ActiveCampaign

    • Extensive Reporting: ActiveCampaign not only covers email campaign data but also contact trends, deal reports, chat conversion, and automation reports.
    • Actionable Recommendations: Get actionable suggestions to enhance your marketing strategy based on the data and trends observed.
Source: ActiveCampaign

User Reviews

I like the detailed reporting system that provides me with statistics for every email in my autoresponder.”

Ken J.

One of the standout features of ActiveCampaign is its powerful reporting capabilities.”

Jenny D.

Winner: ActiveCampaign

6) Email deliverability

GetResponse

    • Overall Deliverability Rate: GetResponse has an overall deliverability rate of 87.22%. While it demonstrates a solid deliverability rate, it may not perform as well as ActiveCampaign in this aspect.\

ActiveCampaign 

    • Overall Deliverability Rate: ActiveCampaign boasts a higher overall deliverability rate of 92.03%.

User Reviews

GetResponse has overall good email deliverability.

Verified User in Retail

Activecampaign has increased our deliverability.

Luis Jose S.

Winner: ActiveCampaign

7) Landing pages

GetResponse 

    • Templates: GetResponse offers a generous selection of 180 responsive landing pages and website templates.
    • Unlimited Landing Pages: You can create an unlimited number of landing pages.
    • Inclusive in All Plans: Landing pages are included in all GetResponse plans, even the free plan.
GetResponse vs ActiveCampaign
Source: GetResponse

ActiveCampaign 

    • Templates: ActiveCampaign offers 56 landing page templates.
    • Dynamic Content: ActiveCampaign introduces a unique feature called “web personalization” that allows users to add dynamic content.
Source: ActiveCampaign

User Reviews

GetResponse offers a variety of landing page templates with an intuitive creator.

Juliet J.

The landing page builder is intuitive and powerful.

A.J. A.

8) Support

GetResponse 

    • Support Channels: GetResponse provides support through email and live chat.
    • Responsiveness: Support is described as quick and helpful by users.
    • Knowledge Base: GetResponse’s knowledge base is comprehensive and easy to navigate.

ActiveCampaign 

    • Support Channels: ActiveCampaign offers live chat, video tutorials, webinars (both live and archived), and one-on-one training sessions on higher plans.
    • Knowledge Base: Easily searchable and intuitive knowledge base.
    • Live Chat Availability: Live chat is included in all ActiveCampaign plans.

User Reviews

Super fast and great customer support.”

Alex M.

I love the ActiveCampaign’s support team who are there for me whenever I have a question.”

Matthew B.

Having delved into the comparison of GetResponse vs ActiveCampaignl, let’s now shift our attention to exploring the advantages of Saufter.

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GetResponse vs ActiveCampaign: Choose the best option!

In conclusion, the choice between GetResponse and ActiveCampaign depends on your business needs. 

GetResponse is user-friendly and ideal for efficient email marketing, while ActiveCampaign excels in advanced automation and personalized customer engagement. 

Consider your specific requirements, budget, and technical expertise when making the decision, and explore free trials or demos to experience their capabilities firsthand. Moreover, to enhance your customer support experience, consider Saufter. This platform provides a consolidated view of support tickets and can transform your customer service initiatives.

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