Last Updated: April 2024
Digital marketing is not a trend anymore, it’s a necessity and can’t be avoided if you want to scale your business.
Data suggests that the global digital advertising market size was valued at $319 billion last year, and is projected to reach $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027.
So, digital marketing should be a core part of your business’s marketing. And to get the best results out of today’s competitive digital market, you should look for a digital marketing agency.
But finding a great full service digital agency can be overwhelming! That’s why we have put together the top 10 full-service marketing agencies you should look at.
- WebFX
- McCann
- Ogilvy & Mather
- Tech Wyse
- Sid Lee
- Booyah Advertising
- Straight North
- Leap Agency
- Launch Digital Marketing
- Huge Inc.
1. WebFX
WebFX is a full service internet advertising agency that has effectively driven over 1 million leads for its clients. They’ve driven over $1 billion in revenue for those same clients, and the numbers continue to grow.
Moreover, they provide each individual client with a unique campaign that will drive quality leads for their specific industry and niche. They know that not every business is the same, which is why they stay away from a cookie-cutter campaign approach.
Additionally, WebFX is a Google Premier Partner and provides clients with access to their proprietary marketing software, MarketingCloudFX, which gives clients a marketplace advantage.
Services: Their list of offerings is extensive and includes SEO, PPC, email marketing, social media marketing, content marketing, and web design. Their advertising strategies allow their clients to advertise to users in search, via ads, on their website, and more.
Pricing: They offer customer pricing as per the client’s needs instead of fixed pricing.
2. McCann
McCann has extensive marketing services capabilities due to its seamless collaboration with the other major worldwide communications networks that are part of the global McCann Worldgroup offering. Its world group network can provide you with best-in-class strategic and creative services that can help your business grow and scale with digital advertising.
They’ve run relatable ad campaigns for brands like Microsoft, MGM National Harbor, New York Lottery, LOREAL, Nestle, and Coca-Cola India.
Services: Content creation, experience design, interactive design, proprietary performance analytics, mobile app creation, and more.
3. Ogilvy & Mather
Being one of the oldest full-service advertising agencies in the world, Ogilvy and Mather has years of experience and has set up over 450 offices around the world.
O&M provides its clients with marketing services in the categories of experiential, digital, and search, along with advertising services that are based on customer insight and research.
Services: O&M’s services include Advertising, PR, Experience, Health, and Consulting. Other services include digital production, strategic planning, and CRM.
4. Tech Wyse
Tech Wyse is one of the most popular full-service marketing agencies in Canada that can help you with strategy, consulting, creative design, traffic building, and measurement & tracking as well.
Founded in 2001 by DJ Kennedy, the company was built and continues to evolve because of the careful attention to creating a complete Internet marketing solution for its clients.
Physiomed, Jiffy self-storage, Pizza Pizza, Amego, and KMPG are a few of its clients.
Services: UX, website design, conversion optimization, video development, SEO, SMM, content marketing, and more.
5. Sid Lee
“We break boundaries to create what matters.” – Sid Lee
Sid Lee is a full services marketing company working globally from Europe and North America. Founded in 1993, the company has a team of over 900 professionals in multiple disciplines. Their Internet advertising services include video advertising campaigns and more.
Addidas, Facebook, Coca-Cola, and IGA are a few of the popular clients that trust the company.
Services: Branding, digital and social marketing, advertising, analytics, architecture, and retail design, branded content, and entertainment.
6. Booyah Advertising
Founded in 2001, Booyah Advertising is a Denver-based full service digital agency with expertise in paid search, paid social, video, SEO, and Amazon.
As per the company website, they have a team of 100+ experts and $100M+ under management. Booyah’s knowledge and media buying power has earned them a seat at the tables of the industry’s biggest platforms. Their clients include WesternUnion, Living Proof, Discover, Murad, University of Denver, and many more.
Services: Paid search, social media and feed management, video advertising, SEO, content marketing, web design, and Amazon SEO and advertising.
7. Straight North
Based in the USA, Straight North is a leading internet advertising agency with offices situated across the USA. They have generated over 2.7 million leads for their clients, as per data on the official website.
On the website – straightnorth.com, you can also do a quick site audit to check the SEO and other issues on your website.
Services: Straight North is specialized in internet marketing and can help you with SEO, PPC, and web design services.
8. Leap Agency
“We look at what matters to consumers, then create those experiences” – Leap Agency
Leap is a full-service digital agency with an experience of 20 years of in the internet advertising field.
They believe that “it’s imperative to hit all four in order to matter to your brand’s target audience. Understanding the nuance of these four attributes makes personalization and relevance work.”
From healthcare to automotive and e-commerce, Leap Agency provides marketing services across various industries. Their clientele includes famous brands like Anthem, Mentos, Auto Zone, Downy, Jacuzzi, and many more.
Services: Audience research, strategy & consulting, search, social, creative, CX, campaigns, advertising, etc.
9. Launch Digital Marketing
Located in Naperville, Illinois, Launch Digital Marketing specializes in marketing services for automotive brands.
LDM knows that every client is different – including their needs and goals. To ensure that each client gets the individualized attention they require to build a great brand, they’ll receive a personal specialist that will work to craft their perfect online presence.
Services: Launch provides search engine optimization services, social media advertising, content creation, and video creation.
10. Huge Inc.
“Make huge moves.”
Founded in 1999, Huge is one of the most popular digital advertising agencies based in the USA. It is a full-service digital agency that can help you with internet advertising as well.
They can not only help you with advertising but also get leads and conversions. For example, in their recent partnership with Spotify, their marketing helped the audio company gain a huge increase of 66% in direct sales leads and a 22% increase in new account signups.
Huge Inc. clientele McDonald’s, Realtor.com, Shipt., Google, and more among Spotify.
Services: Huge can help you with branding, commerce, integrated marketing, CX & loyalty, experience design, etc.
What does a full service digital agency do?
1. Get to know your company
The first thing an advertising agency will do is to research your company. That’s because every company is unique and requires a different strategy for an advertising campaign.
It’s crucial that an internet advertising agency get to know your business from every level to create an effective and appealing online advertising campaign.
2. Industry and competitors’ research
A good advertising agency will research your industry thoroughly to know how a business model works in your industry. Furthermore, they will also conduct research on your direct and indirect competitors.
This research will help them identify the target audience and what services and tactics are used to fulfill their needs and intent. So that the ad agency can come up with a unique strategy and campaign that attracts leads and conversions.
3. Suggest the best advertising strategy for your business
After researching your company, industry, and competitors, the advertising agency will come up with strategies best fit your business and industry.
They will also provide you with an estimated budget for the advertising campaign, and the estimated ROI it will generate.
4. Implement the advertising strategy
Along with creating a plan and strategy for your advertising campaign, a full-service internet advertising agency can also implement the strategy that you decide on.
But some ad agencies might only help you with creating a strategy and not with the implementation. So before hiring an advertising agency, be clear about what services they can provide and what services you need.
5. Measurement and Analytics
An internet advertising campaign is useless if key performance indicators are not measured and analyzed.
An Advertising agency shall help you with measuring KPIs and then analyzing them accurately so that you can identify which strategy works for your business and what does not.
Moreover, analyzing is also imperative to set standards and compare the performance in the future.
Bottom Line
A great internet advertising agency doesn’t say that they are the best, they prove it. And, all the agencies listed in this article have a good track record of working for their clients and generating results for them.
Still, we can not tell you exactly which one of the above-listed advertising agencies is the best for your business because it depends on your business needs.
So, identify and make a list of your internet advertising needs and choose the best agency that fulfills them without any condition.
And if you need help with customer service, Helplama can provide you with domain experts to answer and resolve the issues of your customers.
