15 Best Free Social Media Management Tools In 2024

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free social media management tools

Last Updated: April 2024

In 2024, free social media management tools have become indispensable for businesses and individuals alike.

According to a recent study by Statista, a whopping 91% of users in the United States are actively sharing content on various social networks.

With such a massive audience to engage with, finding the right tools is key.

So, are you ready to supercharge your social media game without breaking the bank?

1. Later

free social media management tools

Rating: ⭐4.5

Pricing: Free plan; Starts at $25/mo with a 14-day free trial 

Later is a user-friendly social media management tool designed to simplify your content scheduling and enhance your online presence.

Key Features

    • Content Calendar: Easy drag-and-drop tool to organize, plan, preview, and publish posts.
    • Automatic Scheduling: Suggests the best times to post based on your audience’s engagement patterns.
    • Instagram Stories Scheduler: Plan and auto-schedule Instagram Stories ahead of time.

2. Canva

canva - free social media management tools

Rating: ⭐4.7

Pricing: Free; paid plans are available for $14.99/mo and more

Looking for an all-in-one graphic design solution?

Whether you’re a design novice or a pro, Canva offers a user-friendly platform to help you design stunning graphics, presentations, and more.

Key Features

    • Easy Graphic Design: Create professional-looking social media graphics, posters, and more by using a drag-and-drop interface and a vast library of templates.
    • Collaboration Made Simple: Share your designs, gather feedback, and work jointly with your team in real time.
    • Template Library: A treasure trove of ready-to-use templates from social media posts to business cards, and more.

3. Mailchimp

free social media management tools

Rating: ⭐4.4

Pricing: Free; $4.60/mo onwards

Mailchimp is your go-to marketing platform for simplifying email & social marketing, connecting with your audience, and growing your business. It offers an array of tools designed to make your email campaigns a breeze, whether you’re a seasoned marketer or just starting out.

Key Features

    • Social Media Posting Scheduler: Easily schedule and manage your social media posts directly from Mailchimp.
    • Insightful Analytics: Get detailed analytics & reports on your campaigns’ performances to learn what needs improvement.

4. Wistia

wistia - free social media management tools

Rating: ⭐4.6

Pricing: Plans from $19/mo and a free forever plan

An ideal video hosting and marketing platform, empowering you to create, host, and analyze videos that drive engagement and growth. Whether you’re a business, educator, or creator, Wistia provides the tools to captivate your audience.

Key Features

    • Effortless Video Management: Upload and organize your videos.
    • Custom Branded Video Player: Tailor the player to match your brand with logos, themes, and interactive controls.
    • In-Depth Analytics: Gain insights into viewer engagement, trends, and performance.

5. Social Blade

free social media management tools

Rating: ⭐4.2

Pricing: $3.99/mo and above

Social Blade is your all-in-one analytics and tracking tool that empowers you to explore, monitor, and optimize your online presence across various social networks.

Key Features

    • Complete Social Stats: Get detailed statistics for multiple social platforms.
    • Live Follower Counts: Instantly track your subscriber and follower numbers in real time.
    • In-Depth Analysis: Gain insights into user engagement and video performance to improve your content strategy.

6. Adobe Express

adobe-express - free social media management tools

Rating: ⭐4.5

Pricing: Free plan; Premium plans starting at $6.49/mo

Perfect on-the-go photo editing tool for beginners and pros alike, Adobe Express offers intuitive tools for enhancing your images, creating stunning visuals, and making your photos pop like a pro.

Key Features

    • Effortless Photo Editing: Edit photos easily using a simple and user-friendly interface.
    • One-Tap Enhancements: Instantly improve your images with one-tap adjustments for brightness, color, and clarity.
    • Creative Filters and Overlays: Transform your photos with a wide selection of filters, overlays, and effects for that unique, eye-catching look.

7. InShot

free social media management tools

Rating: ⭐4.8

Pricing: Pro plans start from $3.99/mo; Free

Whether you’re a budding content creator or a social media enthusiast, InShot is your versatile, pocket-sized video and photo editor, designed for simplicity and creativity. Edit your videos and images with ease.

Key Features

    • Video Editing Made Easy: Trim, merge, and add music to your videos effortlessly, creating polished content with a few taps.
    • Photo Editing Tools: Enhance your photos using filters, effects, and basic editing features to make your images pop.
    • Text and Sticker Additions: Personalize your content by adding text, stickers, and emojis, giving your videos and images a unique touch.

8. Hootsuite

hootsuite - free social media management tools

Rating: ⭐4.1

Pricing: $99/mo onwards; 30 days free trial

Hootsuite simplifies content scheduling and analytics for marketers, business owners, or social media gurus streamlining social media management across multiple social platforms.

Key Features

    • Scheduled Posting: Plan and post content ahead of time for a consistent online presence.
    • Analytics Insights: Get detailed reports to refine your strategy and boost your performance.
    • Team Collaboration: Easily work together with your team for a more efficient social media approach.

9. Unsplash

unsplash - free social media management tools

Rating: ⭐4.7

Pricing: Free

Unsplash offers a vast collection of high-quality, free-to-use images, making it the ideal resource for designers, bloggers, and content creators.

Key Features

    • Vast Image Library: Explore a vast collection of high-resolution photos across a wide range of themes and styles.
    • User-Friendly Search: Find the perfect image using keywords and filters, saving you time and effort.
    • Free to Use: Download and use images for free for your social media marketing, without worrying about licensing or fees.

10. Google’s Campaign URL Builder

google - free social media management tools

Rating: ⭐5

Google’s Campaign URL Builder simplifies the process of creating custom tracking URLs, providing digital marketers and website owners with valuable insights into campaign performance.

Key Features

    • Custom URL Creation: Generate unique tracking URLs to monitor the effectiveness of your online campaigns.
    • Detailed Campaign Insights: Access valuable data on traffic source, medium, and key parameters for informed decision-making.
    • Seamless Integration: Integrate generated URLs into your analytics tools for a comprehensive campaign performance overview.

11. Facebook Ads Manager

meta - free social media management tools

Rating: ⭐4.2

Pricing: Free

Take charge of advertising directly in your hands employing Facebook Ads Manager for creating, managing, and optimizing your Facebook and Instagram ad campaigns.

Key Features

    • Total Campaign Control: Manage ads, budgets, and schedules to target the right audience effectively.
    • Precise Audience Targeting: Reach potential customers based on demographics, interests, and behaviors.
    • Real-time Performance Data: Monitor and optimize your campaigns with up-to-the-minute analytics for the best results.

12. VideoLeap

videoleap - free social media management tools

Rating: ⭐4.1

Pricing: 7-day free trial

For amateurs and pros alike, VideoLeap is your user-friendly video editing app with intuitive tools to edit, enhance, and transform your videos effortlessly.

Key Features

    • Effortless Video Editing: Easily trim, add music, and enhance your videos.
    • Creative Visual Effects: Elevate your content with filters and transitions.
    • Audio Precision: Adjust volume, add voice-overs, and sync audio with ease for a professional touch.

13. Adobe Lightroom CC

adobe - free social media management tools

Rating: ⭐4.6

Pricing: 7-day free trial; Prices starting at $9.99/mo

Adobe Lightroom CC is your essential photo editing app, delivering professional-grade tools for photographers and enthusiasts.

Key Features

    • Powerful Editing: Precisely enhance your photos with professional tools and presets.
    • Effortless Organization: Categorize and find your photos without much effort.
    • Cloud Storage: Securely store and access your photos from anywhere.

14. PicMonkey

free social media management tools

Rating: ⭐4.4

Pricing: Try it free for 7 days; Buy for $7.99/mo or more

It’s an effective and user-friendly photo editing and graphic design tool, ideal for creating stunning visuals effortlessly.

Key Features

    • Effortless Photo Editing: Edit and enhance your photos with ease using a wide range of tools and effects.
    • Graphic Design Made Simple: Create eye-catching designs and collages for various social media marketing campaigns.
    • Templates & Text Tools:** Personalize your images with a collection of templates and customizable text.

15. Sprout Social

sproutsocial - free social media management tools

Rating: ⭐4.4

Pricing: Paid plans from $249/mo including a 30-day free trial

Sprout Social empowers your teams to foster deeper audience connections, optimize publishing processes, enable real-time collaboration, and leverage pivotal social insights that propel your businesses toward more innovative, quicker social media success.

Key Features

    • Unified Social Inbox: Stay on top of your social interactions with an all-in-one inbox.
    • Smart Scheduling: Save time by planning and publishing content on multiple platforms.
    • Data-Driven Insights: Harness the power of in-depth analytics to make informed decisions and supercharge your social strategy.

As you embark on the next section, let’s delve into another essential tool: Saufter.io, a versatile helpdesk software designed to elevate your social media customer service and more.

Also, read 6 Best Shopify Social Media Integration Apps in 2024

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Saufter.io for Social Media Customer Service

Saufter.io is your all-in-one solution for social media customer service. Easily link your social accounts to deliver top-notch support with enhanced efficiency. Plus, it automatically gathers crucial partnership data from influencers, making your customer care services even more impactful.

saufter-io

 

Key Features

    • Automated Tickets Management: Let Saufter.io handle your tickets efficiently.
    • Single Journey View: Enhance customer support by providing personalized assistance within a single interface.
    • Alert Notifications: Stay ahead with timely alerts for shipping delays.
    • Seamless 24×7 Self-Service: Offer self-service options via Facebook, WhatsApp, and Instagram.
    • Multi-Channel Support: Reach customers through email, live chat, social media, phone, and self-service.

Also, read Social Media CRM Tips for Next-Gen Ecommerce Brands

Unlocking Success with the Best Free Social Media Management Tools

In the ever-evolving world of social media, harnessing the right tools is essential.

Users spend over one-third of their online time on social media, equivalent to 1.25 years of total internet usage, creating ample customer engagement opportunities.

Hence we suggest, as you explore the best free social media management tools, consider Saufter.io, your gateway to efficient customer service.

With a 15-day risk-free trial, it’s a smart choice to elevate your support game. Empower your business and witness the impact. Try Saufter.io today!

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