Drip vs ActiveCampaign: Which Tool Is Better For Your Business?

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drip vs activecampaign

Last Updated: May 2024

Are you struggling to decide between Drip vs ActiveCampaign for your business’s marketing automation needs? You’re not alone. In today’s fast-paced digital landscape, choosing the right tool is crucial.

According to a recent study, businesses that leverage marketing automation see a 53% increase in conversion rates.

Now, let’s dive into the comparison between Drip and ActiveCampaign to help you determine which one suits your business best.

Drip vs ActiveCampaign – Quick Comparison

FeatureDripActiveCampaign
Starting Price$39/month (up to 2500 subscribers)$49/month (Plus plan)
Email EditorEasy drag-and-drop interfaceAdvanced customization options
List ManagementBasic segmentationAdvanced automation and tagging
Marketing AutomationBasic automation toolsRobust automation and AI options
SPAM CheckerBasic feedbackIn-depth analysis and suggestions
ReportingBasic insightsDetailed analytics and insights
Deliverability Rate75.56%92.03%
Integration with Other Tools150+ options930+ apps
Customer Support24/7 live support, knowledge baseBusiness hours support, knowledge base, community forum
Free Trial14-day free trialFree trial available

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Drip vs ActiveCampaign – Detailed Overview

1. Email Editor (Final Winner: ActiveCampaign, ⭐4.2/5, 224 Reviews)

User-Friendliness of Email Editor (Winner: ActiveCampaign, ⭐4.2/5, 224 Reviews) 

    • Drip: Drip’s Email Editor offers a straightforward drag-and-drop interface, making it easy for you to create visually appealing emails, even if you’re not tech-savvy.
    • ActiveCampaign: ActiveCampaign’s Email Editor, on the other hand, provides advanced customization options, allowing you to fine-tune every element of your emails for a more personalized touch.

Winner: ActiveCampaign

User Review

Email editor is easy to use.” – Katherine K, small business.

Email Templates (Winner: Both, Drip – ⭐4.3/5, 42 Reviews, ActiveCampaign ⭐4.7/5, 653 Reviews)

    • Drip: Drip provides a variety of modern and mobile-responsive email templates that are easy to customize, helping you create eye-catching emails without much effort.
    • ActiveCampaign: ActiveCampaign offers a vast library of professionally designed email templates, giving you plenty of options to match your brand’s style and messaging preferences.

Winner: Both

User Reviews

it includes a lot of layouts and templates for emailing and campaigning” – Gojit S, mid-market.

In a few, easy steps, I can create email marketing content via various professional templates to choose from that are easy to alter.” – Jennifer S, small business.

2. List Management (Final Winner: ActiveCampaign, ⭐4.5/5, 127 Reviews)

    • Drip: With Drip’s list management, you can easily segment your subscribers based on their behavior and preferences, allowing you to send targeted and relevant content, improving engagement.
    • ActiveCampaign: ActiveCampaign’s list management goes a step further, offering advanced automation and tagging capabilities, giving you powerful tools to nurture leads and boost conversions effectively.

Winner: ActiveCampaign

User Reviews

Searching, tagging and list management are amazing.” – Lainey T, small business.

I like ActiveCampaign, I can automate bidding, list management, and contact management.” – Huimin T, enterprise.

3. Marketing Automation (Final Winner: Both, Drip – ⭐4.2/5, 122 Reviews, ActiveCampaign ⭐4.4/5, 2161 Reviews)

    • Drip: Drip’s marketing automation feature provides basic automation tools to create drip email campaigns and automate simple tasks, making it suitable for small businesses looking to start with automation.

drip vs activecampaign

    • ActiveCampaign: Conversely, ActiveCampaign offers robust marketing automation capabilities with advanced workflows, lead scoring, and AI-powered recommendations, making it a comprehensive choice for businesses seeking advanced automation solutions.

activecampaign automation - drip vs activecampaign

Winner: Both

User Reviews

I am a fan of marketing automation. Drip allows you to add just about any other type of marketing layer, like surveys, text massaging, and even Facebook integration, to name a few.” – Jamie M, mid-market.

Great tool for marketing automation” – Casey H, small business.

4. Forms Tool (Final Winner: ActiveCampaign, ⭐4.3/5, 739 Reviews)

    • Drip: Drip offers a user-friendly forms feature that allows you to create and embed basic lead capture forms on your website, helping you collect contact information effortlessly.
    • ActiveCampaign: ActiveCampaign’s forms feature is more robust, offering advanced customization options, including conditional logic and multiple form types, making it suitable for businesses looking to gather detailed data and personalize their marketing efforts effectively.

Winner: ActiveCampaign

User Reviews

Activecampaign’s ability to capture these leads with campaigns and forms help me achieve my business goals.” – Katie L, small business.

AC helps me and my team to quickly draft email campaigns, automate certain emails and create forms on our website that are easy to access, quick to share and flawless to integrate with AC’s CRM features.” – Vincent G, small business.

5. Integrations (Final Winner: ActiveCampaign, ⭐4.6/5, 715 Reviews)

Tools Integration

    • Drip: Drip offers integration with over 150 tools, providing a decent range of options to expand your marketing stack and streamline your operations.
    • ActiveCampaign: ActiveCampaign proudly has an extensive integration network, connecting with more than 930 apps, giving you a wide array of choices to create a fully customized marketing ecosystem tailored to your business needs.

Winner: ActiveCampaign

User Review

The extensive automation abilities as well as wide range of integration capacities with third party app.” – Katie L, small business.

E-commerce Integration

    • Drip: Drip provides seamless e-commerce integration with popular platforms like Shopify and WooCommerce, allowing you to easily sync customer data, track purchase behavior, and automate targeted email marketing campaigns.
    • ActiveCampaign: Alternatively, ActiveCampaign offers extensive e-commerce integration options, including deep integrations with various e-commerce platforms and a range of pre-built automation recipes tailored for e-commerce businesses, making it a comprehensive choice for those seeking advanced e-commerce marketing solutions.

Winner: ActiveCampaign

User Review

The flexibility and possibility of integration with most ecommerce software and many other cms” – Stefano R, small business.

6. SPAM Checker (Final Winner: ActiveCampaign, ⭐4.1/5, 203 Reviews)

    • Drip: Drip’s SPAM checker tool scans your emails for potential SPAM triggers and provides basic feedback to help you improve email deliverability, but it may not catch all issues.
    • ActiveCampaign: On the flip side, ActiveCampaign’s SPAM checker tool offers advanced analysis and suggestions to reduce SPAM risks, ensuring your emails have a higher chance of landing in your subscribers’ inboxes.

Winner: ActiveCampaign

User Review

It’s really easy to use, has great templates and their spam checkers make sure your emails are formatted correctly to avoid going to spam.” – Mehran Z, small business.

7. Reporting (Final Winner: Both, Drip – ⭐4.6/5, 23 Reviews, ActiveCampaign ⭐4.6/5, 449 Reviews)

    • Drip: Drip’s reporting capabilities offer basic insights into email performance, including open rates and click-through rates, but may lack more in-depth analytics. Yet, Drip allows you to connect with other platforms for more enhanced reporting.
    • ActiveCampaign: ActiveCampaign’s reporting includes detailed insights, including automation performance, revenue tracking, and lead behavior, helping you make data-driven decisions to optimize your marketing strategies effectively.

Winner: Both

User Reviews

Able to connect Drip to other platforms to allow for more enhanced reporting, better data, and customized customer outreach.” – Cameron M, small business.

One of the standout features of ActiveCampaign is its powerful reporting capabilities.” – Jenny D, small business.

8. Deliverability (Final Winner: ActiveCampaign, ⭐4.7/5, 285 Reviews)

    • Drip: Drip maintains an overall deliverability rate of 75.56%, which means some of your emails may face challenges reaching your subscribers’ inboxes.
    • ActiveCampaign: Whereas, ActiveCampaign boasts an impressive overall deliverability rate of 92.03%, enhancing the chances of your messages being seen and acted upon.

Winner: ActiveCampaign

User Review

this tool has increased our deliverability and the interactions the clients have with our emails.” – Luis Jose S, mid-market.

9. Customer Support (Final Winner: Drip, ⭐4.4/5, 42 Reviews)

    • Drip: Drip not only offers 24/7 live support but also provides a comprehensive knowledge base and email support, giving you various options to seek assistance.
    • ActiveCampaign: In contrast, ActiveCampaign’s customer support is limited to business hours (US Central time) and includes a knowledge base, email support, and a community forum, offering a range of support channels but with time constraints.

Winner: Drip

User Review

Customer service is friendly, competent, prompt, and responsive.” – Jamie M, mid-market.

10. Software Pricing

    • Drip: Drip offers pricing based on your list size and send volume, with plans starting at $39 per month for a list size of up to 2500 and unlimited email sends. They also provide a 14-day free trial for you to explore their features.

drip vs activecampaign

User Reviews

According to the working standard and workflow qaulity the price of the software is valuable and affordable for all” – Gojit S, mid-market.

The worst aspect of this software is its price.” – Ishan S, small business.

    • ActiveCampaign: ActiveCampaign offers multiple pricing tiers, including Plus at $49 per month for 3 users, Professional at $149 per month for 5 users, and Enterprise with custom pricing for 10 users. They also offer a free trial for you to evaluate their software.

activecampaign pricing - drip vs activecampaign

User Reviews

And I am happy with the price-service ratio.” – Magda K, small business.

Every time I upgrade my contact plan my “price per contact” increases.” – Konrad K, small business.

Considering the mixed user reviews, it’s advisable for you to thoroughly evaluate your specific business needs and try out the free trials of both tools to determine which one aligns better with your requirements.

Now that you’ve gained insights into Drip and ActiveCampaign, let’s delve into a discussion about a helpful helpdesk tool.

Also, read ActiveCampaign Alternatives & Competitors You Need To Know!

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Drip vs ActiveCampaign – Conclusion

So, the choice between Drip vs ActiveCampaign depends on your specific business needs, so take your time to evaluate them and find the perfect fit.

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