Customer Engagement Tools: 8 Software To Try In 2024

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customer engagement tools

Last Updated: April 2024

In the ever-evolving landscape of customer interactions, staying ahead with the proper customer engagement tools is paramount. As we step into 2024, businesses are seeking innovative ways to connect with their clientele and foster lasting relationships. 

To help you navigate this dynamic arena, we’ve curated a list of eight top-notch customer engagement tools that are poised to make a significant impact this year. 

These tools go beyond traditional approaches, offering comprehensive solutions to boost customer satisfaction, enhance communication, and drive brand loyalty. 

So, without further ado, let’s explore the cutting-edge technologies that can elevate your customer engagement efforts to new heights in 2024.

1) Saufter

Rating: 5/5

Pricing: Custom

Saufter combines email, live chat, and social media integration to streamline customer engagement. Its intelligent automation simplifies repetitive tasks, monitors orders 24/7, and accelerates e-commerce returns. 

With real-time metrics and seamless omni-channel communication, it’s the ultimate tool for exceptional customer engagement in 2024.

Key features 

    • All-In-One Helpdesk Software: Saufter offers a comprehensive solution that combines various customer service tools into one platform.
    • Email Integration: Seamlessly integrate your email communications with the helpdesk, allowing for efficient tracking and management of customer inquiries.
    • Live Chat Integration: Provide real-time support through live chat, and enhance the customer experience with a data-driven AI chatbot that understands your workflows.
    • Social Media Integration: Connect with customers on popular social media platforms like Facebook, Twitter, and Instagram, ensuring a seamless omnichannel communication experience.
    • Prebuilt Automation Workflows: Customize and deploy prebuilt workflows for SaaS and e-commerce, saving time and improving efficiency in handling customer support tasks.

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2) Help Scout

Rating: 4.4/5

Pricing: Start for free; paid plans start from $20/user/month.

Help Scout stands out as the top choice in customer engagement software if you have a small or mid-sized business. It is equipped with a suite of tools that simplify interaction with your audience, regardless of their position in the customer journey.

Key features

    • Centralized Communication: Streamline customer interactions by centralizing emails and live chats.
    • Customer Profile Integration: Help Scout display customer information within communication windows and integrate with other tools for more personalized responses. 
    • Proactive Messaging: Enables targeted messages to engage customers at the right time, offering customizable message types to promote sales, share updates, and provide proactive support.
    • Self-Service Knowledge Base: Empower your customers to find answers independently with an intuitive interface and customization options.
    • Data-Driven Decision-Making: Help Scout’s reporting dashboards provide crucial insights into customer behavior, channel preferences, and knowledge base performance, for enhanced customer engagement and satisfaction.

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3) Drift

Customer engagement tools

Rating: 4.4/5

Pricing: $2500/month; the rest plans have custom pricing.

Drift is a cutting-edge customer engagement tool designed to revolutionize how you connect with your customers. It redefines real-time conversations, empowering you to engage and convert website visitors into valuable leads and customers effortlessly.

Key features

    • Live Chat and Conversational Marketing: Drift’s live chat goes beyond basic chat, allowing personalized, conversational marketing interactions.
    • Chatbots with AI-Powered Routing: Incorporates AI-driven chatbots that not only assist in answering common queries but also route more complex inquiries to the right team members.
    • Account-Based Marketing (ABM) Tools: Identify and target high-value accounts by tailoring messages and content to specific accounts for more effective customer engagement strategies.
    • Analytics and Reporting: Track engagement metrics, monitor conversation outcomes, and gain insights into customer behavior.

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4) Optimizely

Rating: 4.2/5

Pricing: Custom

As the catalyst behind data-driven innovation, Optimizely empowers you to elevate your digital experiences to new heights. With Optimizely, you’re not just optimizing; you’re orchestrating transformation.

It’s the key to unlocking the full potential of your digital presence, where experimentation and personalization converge to create exceptional user journeys.

Key features

    • Experimentation Platform: Test, iterate, and refine your digital experiences through A/B testing, multivariate testing, and more.
    • Personalization Engine: Utilize Optimizely’s robust personalization engine to deliver tailored user journeys that cater to individual preferences.
    • Feature Management: Seamlessly roll out new features and updates, control feature flags, and optimize your software development process while mitigating risks.
    • Analytics and Insights: Harness the power of data with Optimizely’s comprehensive analytics and insights.

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5) Mixpanel

customer engagement tools

Rating: 4.6/5

Pricing: Start for free; paid plans begin at $20/month.

Mixpanel helps you make data-driven decisions by providing deep insights into user behavior and engagement. It allows you to understand how users interact with your digital products or services, enabling you to optimize user experiences and increase customer retention.

Key features

    • Event Tracking: Mixpanel excels at event-based tracking, allowing you to monitor and analyze specific user interactions within your applications or websites.
    • Funnel Analysis: You can create funnels to visualize user journeys and conversion paths.
    • Retention Analysis: Provides retention analysis tools that help you identify which user cohorts are most likely to stick around over time.
    • Integrations: It integrates seamlessly with a wide range of third-party tools and platforms, making it easy to create a holistic view of user behavior.
    • Custom Dashboards: Create customized dashboards to monitor key performance indicators (KPIs) and track specific metrics that matter most to your business.

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6) Kangaroo Rewards 

Rating: 4.1/5

Pricing: Starts at $59/month.

Serving as a dynamic loyalty and rewards platform, Kangaroo empowers you to foster customer engagement, boost acquisition, and drive retention through gamified incentives. 

With Kangaroo’s comprehensive reporting capabilities, you gain valuable insights into customer behavior, enabling you to fine-tune your campaigns for maximum effectiveness. 

Furthermore, seamless integrations with various e-commerce and point-of-sale (POS) systems simplify the process of enrolling and rewarding customers, seamlessly integrating loyalty initiatives into your existing customer journey. 

Key features

    • Gamified Loyalty Programs: Kangaroo facilitates the creation of engaging loyalty programs that motivate customers through gamification.
    • Comprehensive Reporting: Analyze data to understand customer preferences, track program performance, and make data-driven decisions for campaign optimization.
    • Integration Capabilities: Kangaroo seamlessly integrates with various e-commerce and POS systems.
    • Customer Engagement Optimization: By rewarding positive behaviors and fostering customer loyalty, you can enhance customer acquisition and retention, ultimately driving business success.

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7) ConvertKit

customer engagement tools

Rating: 4.4/5

Pricing: Free for up to 1,000 subscribers

ConvertKit is the ultimate choice in customer engagement software, specifically designed for email campaigns. 

Tailored as a marketing automation tool, ConvertKit has garnered favor among content creators, spanning a diverse range from podcasters and authors to photographers and musicians. 

Key features

    • Email Marketing Automation: It enables you to create automated email sequences, personalized workflows, and targeted email series to engage and nurture your audience effectively.
    • Intuitive Email Designer: ConvertKit offers a user-friendly, code-free email designer that allows you to create visually appealing and responsive emails. 
    • Monetization Tools: ConvertKit empowers you to easily set up paid newsletters, sell digital products like ebooks, and receive tips from your audience, all within the platform.
    • Subscriber Management: Segment your audience based on behavior, preferences, and engagement levels, enabling you to send highly targeted and relevant email campaigns.

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8) Zendesk

Rating: 4.3/5

Pricing: The Support Suite starts at $19/month.

Zendesk can become your trusted ally in fostering exceptional customer engagement. It empowers you to connect with your customers seamlessly, offering various tools and features designed to enhance communication, support, and satisfaction.

Key features

    • Multi-Channel Support: Zendesk provides a unified platform for managing customer inquiries from various channels, including email, chat, social media, and phone.
    • Ticketing System: Zendesk’s robust ticketing system organizes customer inquiries into a structured workflow. Assign, prioritize, and track customer requests efficiently, ensuring that every issue is addressed promptly.
    • Self-Service Options: Zendesk offers self-service tools like knowledge bases and FAQs, allowing customers to find answers to common questions independently. 
    • Analytics and Reporting: Track key metrics, measure customer satisfaction, and make data-driven decisions to continuously improve engagement and support processes.

Final Thoughts

In the fast-paced world of customer engagement tools, the 8 listed above provide you with the necessary tools to thrive in 2024. 

Whether it’s leveraging AI-driven chatbots, or implementing personalized messaging, these tools empower you to connect, engage, and retain your customers effectively. So take your time to review each tool to see if it fits your unique needs.

If you’re still in a dilemma, we suggest you check Saufter. With its powerful automation, Saufter empowers you to streamline communication, automate repetitive tasks, and proactively address customer needs. 

Furthermore, it is specifically designed for E-commerce and SaaS businesses. Sign up here and try Saufter for free!

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