ConvertKit vs ActiveCampaign: Which One Fits Best For Your Business?

Last Updated: February 2024

When evaluating the optimal email marketing platform, the ConvertKit vs. ActiveCampaign dilemma takes center stage. Navigating between ConvertKit’s strengths and ActiveCampaign’s capabilities is essential to pinpointing the ideal fit for propelling your business forward. This article delves into the ways in which ConvertKit vs. ActiveCampaign accommodates specific business requirements.

ConvertKit vs ActiveCampaign Quick Comparison

FeaturesConvertKitActiveCampaign
Email automationSimplified work flowsAdvanced automation capabilities
SegmentationBasic segmentationRobust segmentation and tagging
E-commerce IntegrationLimited integration optionsStrong e-commerce integration 
Reporting and AnalyticsBasic reporting toolsAdvanced analytics
Customer SupportVarious support channelsVarious support channels
PricingStart free and update to $9/month Begin with zero and upgrade to $29/month
Ease of useIntuitive interfaceFeature-rich learning curve 

Also, read ActiveCampaign Pricing, Features, Reviews [Complete Breakdown]

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ConvertKit vs ActiveCampaign Detailed Overview

Let’s compare various features of ActiveCampaign and ConvertKit.

1. Email marketing (Winners: Both, Activecampaign Rating: ⭐4.5/5, 10372 reviews, ConvertKit Rating: ⭐4.4/5, 188 reviews) 

Both ConvertKit and ActiveCampaign offer robust email marketing features, but their approaches differ based on user needs and preferences.

ActiveCampaign

ActiveCampaign’s email marketing offers advanced automation, robust segmentation, and e-commerce integration, ideal for businesses with complex needs.

User Reviews

“Being able to create custom email templates and be guided with best practice suggestions for improving email deliverability and open rates.” James C.

ConvertKit

ConvertKit focuses on simplicity and user-friendly email marketing, making it an optimal choice for creators and small businesses.

User Reviews

“It has all the features that I need for my email marketing.” Amit D.

2. Marketing automation (Winner: Activecampaign, Rating: ⭐4.5/5, 10372 reviews) 

ActiveCampaign

Provides intricate automation workflows with advanced triggers, conditions, and actions.

User Reviews

“It is undoubtedly the best email marketing automation tool for businesses.” Grecia L.

ConvertKit

Offers you straightforward automation focused on sequences and tagging.

User Reviews

“The main problem that Convertikit allows is email automation. You can send emails individually to each person separately.” Tejasvi.

3. Segmentation and tagging (Winner: Activecampaign, Rating: ⭐4.5/5, 10372 reviews) 

ActiveCampaign

Allows robust segmentation, tagging, and custom field options for precise user targeting.

User Reviews

“Segmenting couldn’t be easier with tags, and I’m only just brushing the surface of automation right now.” Jo C.

ConvertKit

Offers basic segmentation and categorize subscribers using various tags.

User Reviews

“The best feature is the tagging feature.” Amber Rose M.

4. E-commerce integration (Winner: Activecampaign, Rating: ⭐4.6/5, 51 reviews) 

ActiveCampaign

Strong e-commerce integration, including abandoned cart automation and personalized product recommendations. Integrates with 900+ apps such as WordPress, Google, PayPal and more. You can connect with the tool that fits your firm.

User Reviews

“I really like all the options and integrations in AC, almost everything is possible and it works very stable.” Corne v.

ConvertKit

You can integrate with 100+ other apps like Shopify, UpCoach etc. 

User Reviews

“What is least helpful with Convertkit is that I don’t like that there aren’t any login integrations with google or single sign-on capabilities.” Joseph G.

5. Lead scoring (Winner: Activecampaign, Rating: ⭐4.6/5, 2227 reviews) 

ActiveCampaign

Offers lead scoring to prioritize and segment leads based on their engagement levels.

User Reviews

“Its integrations with other systems such as ClickFunnels are incredibly powerful, especially when generating leads.”  Jo C.

ConvertKit

Does not offer lead scoring functionality.

User Reviews

“An affordable full-feature email hosting company with super-responsive customer service.” Verified Reviewer

6. CRM Functionality (Winner: Activecampaign, Rating: ⭐4.6/5, 51 reviews) 

ActiveCampaign

The platform includes CRM capabilities to manage contacts and track interactions.

User Reviews

“I also really appreciate the contact management system and its CRM.” Juan Diego P.

ConvertKit

ConvertKit offers basic CRM features but focuses more on email marketing.

User Reviews

“Doesn’t integrate with anything else (technology wise, we have to use zapier zaps to connect it to our CRM).” Verified User in Higher Education

7. Reporting and analytics (Winner: Activecampaign, Rating: ⭐4.5/5, 10372 reviews) 

ActiveCampaign

Equips you with comprehensive analytics that intricately dissect email performance and gauge the effectiveness of automation measures.

User Reviews

“With its detailed analytics, I could measure the impact of my campaigns and uncover valuable insights to fuel my future endeavors.” Jenny D.

ConvertKit

Monitor how your email campaigns are faring through metrics such as open rates, click-through rates, and unsubscribe rates.

User Reviews

“They can improve analytics and reporting features and can make it more advance.” NEHA C.

8. Ease of use (Winner: ConvertKit, Rating: ⭐4.4/5, 188 reviews)

ActiveCampaign

Features a steep learning curve due to its advanced automation capabilities.

User Reviews

“The interface is extremely easy to use, even for a beginner and my email deliverability is great.” Chris P.

ConvertKit

Recognized for its accessible layout and simple operation.

User Reviews

“Overall loved the simple interface.” Sahil J.

9. Pricing (Winner: ConvertKit, Rating: ⭐4.4/5, 188 reviews)

ActiveCampaign

convertkit vs activecampaign
Image Source - activecampaign.com

ActiveCampaign provides 4 pricing options: Lite, Plus, Professional and Enterprise. ActiveCampaign offers a 14-day free trial. 

    • Lite: With a base price of $29 per month, you can opt for the annual billing cycle and encompass up to 1000 contacts.
    • Plus: At a yearly rate of $49 per month per user, this subscription offers the inclusion of three users, email content generation, and various other features.
    • Professional: With an annual billing rate of $149 per month per user, this plan incorporates the Plus features and introduces extra capabilities like predictive sending and split automation. The subscription supports a user limit of up to 5.
    • Enterprise: Extending the features of the Professional plan and tailored pricing, this plan includes features such as custom reporting, a service level agreement (SLA) for uptime, and more. It’s possible to add up to 10 users.

User Reviews

“All other similar platforms have a price break based on increasing contact volume.” Konrad K.

ConvertKit

convertkit vs activecampaign
Image Source - convertkit.com

ConvertKit offers 3 pricing plans: Free, Creator and Creator Pro. ConvertKit provides a 14-day free trial. 

    • Free: The Free plan is available to creators who have 1,000 subscribers or less, offering landing pages, forms, email marketing, and automation functionalities at zero cost.
    • Creator: For creators overseeing up to 5,000 subscribers, the Creator plan starts at $9 per month on an annual basis. It encompasses all aspects of the Free plan while introducing advanced attributes such as custom domains, tags, and A/B testing.
    • Creator Pro: Priced at $49 per month, the Creator Pro plan is tailored for creators having 10,000 subscribers. It builds upon the Creator plan, offering an expanded suite of capabilities such as custom fields, advanced segmentation, and Facebook custom audiences.

User Reviews

“But it’s a small price to pay for a good program.” Haley D.

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    • Conversation History: Access the entire conversation history of each ticket, enabling seamless continuity when handling customer interactions.
    • Collaborative Workflow: Collaborate with your team members by assigning, reassigning, or escalating tickets, ensuring a coordinated effort in addressing customer concerns.
    • Tagging and Categorization: Employ tags and categories to label tickets according to their nature, making it easier to locate specific types of inquiries.
    • Integrated Communication: Engage with customers directly within the platform, ensuring all communication remains within the ticket for clarity and context.
    • Automated Responses: Utilize canned responses or automated replies to common queries, streamlining the resolution process.
    • Prioritization: Assign priority levels to tickets based on urgency or customer importance, ensuring critical issues receive prompt attention.

Conclusion

Ultimately, the choice between ConvertKit and ActiveCampaign hinges on your business’ complexity and needs. ConvertKit excels at simplicity and content-focused endeavors, while ActiveCampaign stands out for its advanced automation, e-commerce integration, and robust features, catering to diverse marketing strategies. Evaluate your requirements carefully to make an informed decision that aligns with your unique business goals.

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